Buying an Expensive Exact Match Domain

zee007

zee007

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I have a client who wants to buy an expensive exact match domain ($100K+)! I nearly got a heart attack. I got him to the first page (position no. 7) for his keywords. Now he wants to be number one for the exact same keywords.

A few questions:

1. Is it worth it to spend $100K for just the domain?

2. I know I can probably 301 all the pages and lose very little link juice.

Isn't it better to just spend the money on aggressive SEO? Who know's, Google may stop giving any value to EMD and then it would be a complete waste. The top 3 websites for these keywords are not even partial match.

Some input from experienced members in this space would be great!
 
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zee007 said:
I have a client who wants to buy an expensive exact match domain ($100K+)! I nearly got a heart attack. I got him to the first page (position no. 7) for his keywords. Now he wants to be number one for the exact same keywords.

A few questions:

1. Is it worth it to spend $100K for just the domain?

2. I know I can probably 301 all the pages and lose very little link juice.

Isn't it better to just spend the money on aggressive SEO? Who know's, Google may stop giving any value to EMD and then it would be a complete waste. The top 3 websites for these keywords are not even partial match.

Some input from experienced members in this space would be great!
Click to expand...

Only if it is one word EMD.
 
Yes, its the equivalent of www.buycars.com. The CPC for those exact keywords is $44 in Google Adwords.
 
The premium domains are more of a branding effect instead of the SEO or CPC impact.
 
zee007 said:
Yes, its the equivalent of http://www.buycars.com. The CPC for those exact keywords is $44 in Google Adwords.
Click to expand...

Then yes, it would be worth it. Over the years, his domain will be worth so much more. Hard to believe but it's true.
 
I thought EMD's were on the decline! What if they lose value after say a year with another "update"? I thought all the data was pointing to decline in EMD and PMD?
 
As the user above my post described, one and two word EMD's are still in full effect. The kind that are declining are long tail keywords being EMD's. Something like http://www.howcanIfixmycar.com, etc.
 
zee007 said:
I thought EMD's were on the decline! What if they lose value after say a year with another "update"? I thought all the data was pointing to decline in EMD and PMD?
Click to expand...

Low quality EMDs are on the decline.. That's more of a content thing than a domain name thing :)

It'd honestly be the dumbest thing if Google penalized websites on the actual domain name that would be like taking away this websites ranking for the term "Blackhatworld"

Anyways only buy that domain if he really really wants it for BRANDING purposes if he just wants it for SEO benefit... That 100k could be better spent on another things
 
sovereign said:
Low quality EMDs are on the decline.. That's more of a content thing than a domain name thing :)

It'd honestly be the dumbest thing if Google penalized websites on the actual domain name that would be like taking away this websites ranking for the term "Blackhatworld"

Anyways only buy that domain if he really really wants it for BRANDING purposes if he just wants it for SEO benefit... That 100k could be better spent on another things
Click to expand...


Well the client will rename his company to match the keywords, so yes, there would be branding involved.
 
cash202 said:
Only if it is one word EMD.
Click to expand...

agree, for that amount, it should be really a premium 1 word domain.So that if something happen and you can't rank, u can atleast resell it for near the amount u paid.
 
Is the twitter handle available? It may seem like a silly question but @bobsusedcarlotinmonkton is more likely to be available than @buycars. If this is for branding, social media accounts need to be considered. Is he going to try to switch them all over to the new name that's not available or keep all of his old name's social media accounts?
 
I would say no. The domain, within reason, is irrelevant. Just brand the name he has with the 100k.
 
Its not a one word domain, but almost. For this type of service, there is no "one word" domain. People have to type in two words. Its like "criminallawyer.com". You could type in just "lawyer.com" but its not specific. You will have to type in "criminallawyer.com" or injury lawyer.

Make sense?
 
BillyRayValentine said:
I would say no. The domain, within reason, is irrelevant. Just brand the name he has with the 100k.
Click to expand...

You seriously do not understand the value to domain name. Some premium domain name worth million of dollars. For example, sex.com was sold for $13,000,000. hotels.com was sold for $11,000,000. fund.com was sold for $9,999,950

Even some 2 words premium domain names were sold at certain high value. For example, criminallawyers.com was sold for $195,000. lawfirm was sold for $233,501. partsupplies.com was sold for $360,000. datarecovery.com was sold for $1,659,000. antispyware.com was sold for $550,000. runningshoes.com was sold for $700,000. marketingtoday was sold for $1,500,000. sportinggoods.com was sold for$450,000. creditcards.com was sold for $2,750,000.

The above are just some examples and and there are many more domain names that were sold for more than $100k.
 
If the domain has a potential of high type-in traffic, it might be worth it.
 
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