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Buying an Expensive Exact Match Domain

Discussion in 'Black Hat SEO' started by zee007, Jan 15, 2013.

  1. zee007

    zee007 Senior Member

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    I have a client who wants to buy an expensive exact match domain ($100K+)! I nearly got a heart attack. I got him to the first page (position no. 7) for his keywords. Now he wants to be number one for the exact same keywords.

    A few questions:

    1. Is it worth it to spend $100K for just the domain?

    2. I know I can probably 301 all the pages and lose very little link juice.

    Isn't it better to just spend the money on aggressive SEO? Who know's, Google may stop giving any value to EMD and then it would be a complete waste. The top 3 websites for these keywords are not even partial match.

    Some input from experienced members in this space would be great!
     
  2. cash202

    cash202 Elite Member Premium Member

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    Only if it is one word EMD.
     
  3. zee007

    zee007 Senior Member

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    Yes, its the equivalent of www.buycars.com. The CPC for those exact keywords is $44 in Google Adwords.
     
  4. mike007

    mike007 Regular Member

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    The premium domains are more of a branding effect instead of the SEO or CPC impact.
     
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  5. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

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    Then yes, it would be worth it. Over the years, his domain will be worth so much more. Hard to believe but it's true.
     
  6. zee007

    zee007 Senior Member

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    I thought EMD's were on the decline! What if they lose value after say a year with another "update"? I thought all the data was pointing to decline in EMD and PMD?
     
  7. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

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    As the user above my post described, one and two word EMD's are still in full effect. The kind that are declining are long tail keywords being EMD's. Something like http://www.howcanIfixmycar.com, etc.
     
  8. sovereign

    sovereign Jr. VIP Jr. VIP Premium Member

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    Low quality EMDs are on the decline.. That's more of a content thing than a domain name thing :)

    It'd honestly be the dumbest thing if Google penalized websites on the actual domain name that would be like taking away this websites ranking for the term "Blackhatworld"

    Anyways only buy that domain if he really really wants it for BRANDING purposes if he just wants it for SEO benefit... That 100k could be better spent on another things
     
  9. Adam718

    Adam718 Senior Member

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    I'd just put more money into SEO :\
     
  10. Roundhouse

    Roundhouse Regular Member

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    +1 This
     
  11. zee007

    zee007 Senior Member

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    Well the client will rename his company to match the keywords, so yes, there would be branding involved.
     
  12. Vuuloe

    Vuuloe Junior Member

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    agree, for that amount, it should be really a premium 1 word domain.So that if something happen and you can't rank, u can atleast resell it for near the amount u paid.
     
  13. LBrown

    LBrown Senior Member

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    Is the twitter handle available? It may seem like a silly question but @bobsusedcarlotinmonkton is more likely to be available than @buycars. If this is for branding, social media accounts need to be considered. Is he going to try to switch them all over to the new name that's not available or keep all of his old name's social media accounts?
     
  14. BillyRayValentine

    BillyRayValentine Regular Member

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    I would say no. The domain, within reason, is irrelevant. Just brand the name he has with the 100k.
     
  15. zee007

    zee007 Senior Member

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    Its not a one word domain, but almost. For this type of service, there is no "one word" domain. People have to type in two words. Its like "criminallawyer.com". You could type in just "lawyer.com" but its not specific. You will have to type in "criminallawyer.com" or injury lawyer.

    Make sense?
     
  16. mike007

    mike007 Regular Member

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    You seriously do not understand the value to domain name. Some premium domain name worth million of dollars. For example, sex.com was sold for $13,000,000. hotels.com was sold for $11,000,000. fund.com was sold for $9,999,950

    Even some 2 words premium domain names were sold at certain high value. For example, criminallawyers.com was sold for $195,000. lawfirm was sold for $233,501. partsupplies.com was sold for $360,000. datarecovery.com was sold for $1,659,000. antispyware.com was sold for $550,000. runningshoes.com was sold for $700,000. marketingtoday was sold for $1,500,000. sportinggoods.com was sold for$450,000. creditcards.com was sold for $2,750,000.

    The above are just some examples and and there are many more domain names that were sold for more than $100k.
     
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  17. cash202

    cash202 Elite Member Premium Member

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    If the domain has a potential of high type-in traffic, it might be worth it.