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Buy an Established Website : Good for SEO !?

Discussion in 'Black Hat SEO' started by J0kerz, Jan 9, 2011.

  1. J0kerz

    J0kerz Supreme Member

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    Hey guys,

    I would like to share a little experiment I did recently.

    Idea: Buy an established/old website in my niche that is already indexed on Google and have several backlinks (Google Authority). Start a website from sratch using the domain name only (Delete the current content) and see if it can do good SEOwise because of the previous authority.

    Here is what I did:

    1. I bought a 5 years old website related to my niche (content + domain name). It was a simple website with 800 pages indexed/ 700 *not so junk* backlinks to the root domain). The website was using Adsense for the last year or so.

    2. I deleted all content on the website and started a new website using the domain name only.

    3. My new website had +- 50 pages, all uniques contents, 1000 words articles on each pages, targetting several different keywords. Good Design/SEO optimised.

    4. I started link building and started to rank for competitive keyword really fast (1-2 days after the new website was up)
    5. Unfortunately, a few days after that, my website dropped really bad in the SERP.

    It's now been 4 weeks and my ranking hasnt improve at all. I am still building links to it every days. The website have now over 2k indexed links.

    Result: Fail.

    I thought that an established domain name with Authority could be really great for SEO but it seems that I was wrong.

    I think that the main reason I was penalised by Google is because 800 pages of the websites got removed from the SERP at the same time (causing a BIG google dance). By the way, I setted up 404 redirect in the htacces redirect to avoid any errors Google may encounter.

    Does anyone already bought an established domain/website and tried the same thing as I did? What was your results? In your opinion, why do you think I dropped so BADLY after deleting all the content on the previous website?

    Cheers,
    ;)
     
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    Last edited: Jan 9, 2011
  2. Pb.com

    Pb.com Registered Member

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    Well if you had asked this before you started, you'd be doing great.

    First of all, deleting the content all at once pretty much releases it of all of it's authority. Google sees the site as a different one and acts accordingly. If you had a pr, its bounded to drop.

    For people who are going to say, "well, what if they redo their site with new content?" Well, google is smarter than you think and there is a pretty simple solution to this. For example: your whois information is different, your name server is different, the ip address, the content, the links, etc., etc.. Combine that together= new owner and new site=revaluation.

    But don't worry you still have a chance. Personally I would have slowly added articles while making them more and more important. All while redirecting some of the other pages that you don't like. You really don't want broken links. If people visit your website, give them the information they want, and enjoy having a free ad viewer :)
     
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  3. J0kerz

    J0kerz Supreme Member

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    Great reply Pb.com!

    I guess only using an old Domain name, with no previous big website built on it (not many indexed pages), COULD provide a SEO benefit.
     
  4. Pb.com

    Pb.com Registered Member

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    No problem Jokerz. Well it does provide a huge SEO benefit if you keep the pages. The only ones you really need to change is the index page. Just keep the existing pages there, and create new ones for what you want and put the links on the index page.

    Chances are, you'll still get traffic from the other pages. Personally, I wouldn't buy many big sites that weren't on a CMS because they are a pain to do one by one.
     
  5. Spawn

    Spawn Jr. VIP Jr. VIP

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    Im running a test on the same thing, Only im using PR domains with age. Im getting very mixed results. Not as good as I expected either.
     
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  6. tomlondon

    tomlondon Junior Member

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    I have a similar question - just to test my idea I bought an expired domain in godaddy, first registered in 2003, according to waybackmachine had some content on it from 2004 until about 2008 and then nothing until it expired in dec 2010. No pages or links indexed neither in big G, nor in Yah00, however it comes back as having PR2. If I start an article directory on it, I am assuming it will lose its PR, won't it? Is there any benefit it buying expired domains at all then (unless the domain name is highly relevant)? The domain I bought is just random 5 letters - it was probably an abbreviation of the name of the organization that owned it. It is a .com domain and I paid the same I would have paid if I registered a brand new one. Which one is better then for the autoblog/article directory (read: a website with shitload of poor content) a brand new one or expired with some history?
     
  7. J0kerz

    J0kerz Supreme Member

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    Are you keeping the website content or you are starting a new website using the established domain name only?
     
  8. J0kerz

    J0kerz Supreme Member

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    If I start an article directory on it, I am assuming it will lose its PR, won't it?

    Yes It will since there is no content at all.

    Is there any benefit it buying expired domains at all then (unless the domain name is highly relevant)?

    Nop, not all. When the domain expire, the age reset to zero.

    Which one is better then for the autoblog/article directory (read: a website with shitload of poor content) a brand new one or expired with some history?

    I would go with the expired with some history but as for the domain age, its the same.
     
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  9. J0kerz

    J0kerz Supreme Member

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    **Double Post
     
  10. TheTRUTH

    TheTRUTH Regular Member

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    • 4weeks.....not long enough
    • 301 redirect all old links.
    • Use SEO SpyGlass and find the backlinks..Keep the pages that they are linking to.
     
  11. gluco3

    gluco3 Registered Member

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    I did the exact same thing (5 year domain, lots of link backs, etc), except I kept the content and forwarded the website/content to a new domain name with the keywords in domain. All the authority remained, link juice is fanatical and ATM I can create new topics on low comp keywords and they go straight to first page, often position number 1 without any backlink work. Ones that go to position #10 or second page I blast in sbox and sboard and they rapidly move up near the top.

    It does work and it works great if done correctly.
     
  12. aldragon

    aldragon Power Member

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    I usually buy high pr or old domains with no pr with at least one good keyword in it . At the beginning if you erase all the content and replace it, no matter what you do you will loose both the serp and the PR, but this is just for a while. It generally takes me 2-3 months sometimes more time to get the PR back and also the serp and traffic. Domain Age (trust) is very important to G00gle. So I would suggest "patience" if domain is good you will get your return, it's just a matter of time.
     
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  13. lazlow

    lazlow Regular Member

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    I started a somewhat similar test only with domains. Old vs New. Bought a 3 year old domain and will see if it beats the new domain (which is already established with content) in serps.
     
  14. lazlow

    lazlow Regular Member

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    duplicate because of this:
    [​IMG]
     
  15. J0kerz

    J0kerz Supreme Member

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    Keep us updated!
     
  16. J0kerz

    J0kerz Supreme Member

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    Did you do a 301 redirect on the old domain name to your money site?
     
  17. Spawn

    Spawn Jr. VIP Jr. VIP

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    both. I have some sites where I saved the content and reposted it on my new site. Most of these are only weeks old so Ill have to give them more time to test.
     
  18. Spawn

    Spawn Jr. VIP Jr. VIP

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    Update: many of those sites now lost there PR, Its only been a few weeks. what a waste. Thats what I get for buying from DP :(
     
  19. J0kerz

    J0kerz Supreme Member

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    Argg, sorry to hear it!
     
  20. ronmac321

    ronmac321 Registered Member

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    Keeping the content keeps the authority the domain has, deleting everything has about the same effect as starting from scratch. I've tested this many times, and that's my conclusions from the tests.