business plan

I'm supposed to come up with a business plan for IM marketing by giving information about financial projections, incorporating start-up and other costs (capital and overheads), financing plans and projected Balance sheet, profit and loss account and a cashflow.

Now i can't write about cs, ewhore and probably craigs among other shady things but i can write about seo, like for example, the standard plan is research keywords, buy 100 domains and hosting, get content, get affliate links, optimize websites, promote and get paid over time which we all know works in theory and action .

Now how do I present that in a business plan format?

this is where i'm lost...

Financial projections are a small part of the biz plan

Biz plan format normally:
1. Intro/Overview
2. Market
3. Product/Services
4. Company Structure
5. Cash Flow Forecast

Do cash flow in a excel worksheet month by month estimating what each months income/outcome is going be.