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Business Owners Can't Market, But You Can! Simple Method for Massive Cash!

Discussion in 'Making Money' started by 44proseries, Oct 17, 2012.

  1. 44proseries

    44proseries Junior Member

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    OK, so the title sounds like a WSO Title a little bit. Sorry about that.

    But here is a little tidbit I would like to share with you that can bring you MOUNDS of money if you would just take action. It is almost impossible to screw this up (some of you will find a way) so pay attention!

    Most business owners love to brag about their successes. How can you capitalize on that? I am going to tell you, and it's blatantly obvious. It involves using a simple formula:

    In order to increase revenue and profits for a company, you must do one of two things, preferably both:

    1) Increase number of transactions
    2) Increase value of each transaction

    Back to business owners: Most of them don't have a damn clue how to market their business. At all. They know how to run their business (most of them anyway) but how to attract customers? Not a chance.

    They do, however, like to brag about successes and will give you golden information. The basic outline is this:

    Approach business owner and ask if they would like to increase their business. All you ask is that you are going to take a percentage of the profits as a fee. I have found it easy to attain 20-25% as a reasonable figure. Just to clarify, I mean you will take a percentage of whatever profit INCREASE that is a direct result of your efforts. This is easily created in a legal document, however I recommend you consult a lawyer for this.

    Since this is potential business that they wouldn't see anyway, you should get about a 30-50% compliance rate within any given niche. In order to calculate what this increase in profit is, you take that past two years PROFIT, 3 years, whatever, and divide it by the corresponding month's.

    Example:

    $129K profit in 2012 (projected)
    $118K profit in 2011
    $122K profit in 2010
    _________________
    $369K profit in 3 years. 369/36 months = $10,250 profit/month.

    So, whatever you are able to bring the company to above that $10,250 mark, you get 25% of that figure.

    Example:

    After your marketing makeover: $15K profit each month.

    Difference is: $4,750.
    Your 25% cut is $1187.50/month, assuming your profit stays there.

    And I haven't even reached the good part yet :)

    Now on to nuts and bolts. How the hell are you going to do this? Easy! They are going to tell you how. Yup, I'm serious.

    Since you are a f*cking genius, you ask them who their best clients are. As in, what type of client brings in the most profit. If they don't know, find out. This isn't hard. Customer surveys provide great information, and you can get this setup in a heart beat.

    However, most of the biz owners will know.

    Then, you take their marketing budget and focus efforts on whoever these best clients/customers are. Sounds stupidly obvious I know, but most owners DON'T do this for some odd reason. Like I said, they know nothing. You will find out that 5%, at best, do do this, albeit ineffectively.

    You will see a great rise in profits. I promise.

    Example:

    I approached a contractor who specialized in home additions, and set up a profit-share agreement with him. Home additions are very expensive, so this is a contact whom I very much desired.

    Through a little research I found that his highest paying clients were couples that were soon expecting a baby, homeowners (obviously), and had incomes above $75K/year.

    I then picked up an SRDS (Google it) and found a direct mail list for his city that met my "best customer" criteria. I diverted his marketing dollars into a direct mail campaign to blast this list.

    The result?

    A nearly twofold increase in profits in less than 120 days. He didn't have as many transactions occur, however the size of the transactions more than made up for the volume decrease. We then figured it his second best clients, third, and so on, and to this day this business has more than quadrupled in size.

    So you can really make a shitload of cash. Sure, it takes some time, but it's forever.

    But no, I still haven't gotten to the best part. You now know who the average contractor's best clients are.

    You LICENSE OUT THE SYSTEM. It's like franchising, except with virtually no additional work. I am sure you can see the dollar signs now. If you can't, well, sucks to be you.

    Hustle on. :cool:
     
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  2. therage

    therage Senior Member

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    This is like what I was doing with a few businesses but with cpa and clickbank. Offline it works even better than online. I hook people up sometimes with direct advertisement rates from a tv network and they think it is a steal. However I charge a nice fee to setup the promotional and make sure things go smoothly. I usually bank with this method and since I started to truely poor into psychology I noticed a dramatic increase in profits and sales from both ends.
     
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  3. 44proseries

    44proseries Junior Member

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    Right on! It's all about using sales psychology and basic compliance dialog to get what you want. Leverage skill and knowledge and thou shall bank HARD. It isn't rocket science but it takes some out of the box thinking.

    The big money maker here people is the licensing part. You can literally "sell" the marketing system and license it out to different companies (be ethical and get away from your initial client's market though!). You can apply the system to any other business in that niche and increase their profits nicely, and laugh all the way to the bank.

    The best part is you are truly helping your client in a dollars and cents sort of way, unlike a lot of other methods out there. You can impact people's lives with this tremendously.

    And, if this particular model doesn't fit the niche you are targeting exactly, just think a little bit and figure out how you can apply it. It isn't hard, it just takes a little brain-power.
     
  4. Joelamite

    Joelamite Newbie

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    44proseries - what sort of prospecting methods do you use? Pickup the phone and dial? Email? Direct Mail?
     
  5. therage

    therage Senior Member

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    Actually the funny part is, you really don't even have to approach these people. Advertising your services in the paper, a movie theater or even just on TV will get you more leads than ever. Sure you can approach them, but then THEY have the power to simply kick you out. If you let them approach you, YOU have the power to make their dreams happen.
     
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  6. 44proseries

    44proseries Junior Member

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    therage has a good point here. Although I do dial for dollars, just by placing an ad stating that you will increase the profitability of ANY business for no out of pocket fee, is very effective and attractive. You can also be selective about who to work with if you do it this way, and get maximum compliance from potential clients.
     
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  7. Joelamite

    Joelamite Newbie

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    44proseries, what size businesses are you targeting? Are service-based businesses the most receptive, or does this also work for those selling physical products?

    I'm not trying to be spoon-fed here, it's just that you have gotten the wheels turning because I feel like I've been in a rut for most of the year...
     
  8. therage

    therage Senior Member

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    You target any business, and you can either do a fee or share the profits. Most of the time I tell them all the fees, and figure out how much money it will take to boost sales for them. Since I use heavy psychology, it is easy to boost their sales and with hundreds of happy customers it is even easier to get the price I want.
     
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  9. andresleal

    andresleal Registered Member

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    awesome method, sounds like you're banking good here. I still don't get what a SRDS is though
     
  10. 44proseries

    44proseries Junior Member

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    SRDS is a source for getting a hold of virtually any kind of targeted direct mail list you can think of. Need pregnant 35 year old women who happen to be asian and living on the south side of San Diego? They have the list.

    Need necropheliacs who recently went through a divorce and lost everything? Most likely.

    All jokes aside, it is disturbing how much these companies know about all of us. :)
     
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  11. teenmoney

    teenmoney Regular Member

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    So, I assume you are redirecting their advertising dollars? Basically, you are just telling them to spend X amount of dollars here.
     
  12. HunteR.

    HunteR. Newbie

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    awesome method, sounds like you're banking good here.
     
  13. Joey Fletcher

    Joey Fletcher BANNED BANNED

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    What makes you think that "Business Owners" dont know how to market their business??

    99.9% of these "business owners" are definitely making more money than you.. and I know that just by the ridiculous logic that you have displayed here today!

    They "have no clue" on how to market their business do they?.. So this must mean that you, an average internet nerd - who has read a few WSO's, must be the answer to all of their problems... Right?

    Rubbish...

    I'm sorry to be the one to break this to you, but it is YOU who "has no clue".... It is YOU that doesn't know how to market a business!! YOU are NOT qualified to tell anyone how they should manipulate their business to make more money.. and it is as simple as that..

    LOL! I bet you were under the impression that because you have ran a few SEO and PPC campaigns that you are now a full fledged marketer... RUBBISH!

    Marketing is a world that you know not even the slightest thing about...
     
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  14. danizdeman

    danizdeman Regular Member

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    Reported. Take your BS elsewhere.
     
  15. Joey Fletcher

    Joey Fletcher BANNED BANNED

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    You mean to tell me that you saw no value in my post? WOW
     
  16. dollarzz

    dollarzz Regular Member

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    Well the reporting is a bit over the top. But I definitely know where you'r comming from. But still there are lots of bussinesses without websites. And a friend of mine, her dad has a business and adwords but no clue what he is doing or how he can market it further and I have come up with the same plan is the OP. but he didnt care and I let it sail and went on with my own project.

    However I am very sure this method does work if you know your fair bit of online marketing, part SEO, part SEA. especialy SEA can bring in some nice extra cash. You dont lose any money since your playing with the money of the company.

    How many online stores or business owners with webshops do even track their leads??? Its freakin hilarious how these people are still in business.

    A even better plan is to start the same business with the insider info and compete with them or dropship. :)
     
  17. therage

    therage Senior Member

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    LOL, wow what a hater telling people who are actually doing this not to do it? I bet you think it's ok that some random firm or some idiot who magically got hired as a intern for a company is better qualified than people who actually have experience at doing this for 8+ years? Grow up! So you think that bank manager that gets to handle all that money is qualified? LOL, just because he has the seat, doesn't mean he has the experience to keep it. I work hard for my clients, so you can go suck a big fat one for that comment. Majority of the online businesses SUCK ASS @ MARKETING. Why do you think they hire psychologists and ad copy writers? Why do they hire black hat seo companies to do seo for white hat big companies?
     
  18. Joey Fletcher

    Joey Fletcher BANNED BANNED

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    There isn't much to "Hate" on believe me...

    Most of your examples made no sense...

    And next time, try typing in paragraphs... (it will probably have more of an effect that way)

    Now... Back to my main point.

    This assumption that business owners "know nothing about marketing" is point blank, certified and without a doubt the most ridiculous thing anyone can say.. and further to the point, if you aren't currently making at least $20K per month, then most of these business owners make more money than you.. hands down! So it is YOU who knows nothing about marketing.

    Me a hater? Well, what is there to hate on?..

    You can have all the experience in the world, but if you haven't already made at least $1Million then your experience means sh+t... Look at it like this - if YOU need the job more than THEY need your service - then you are severely under-qualified and should sell sea shells on the sea shore instead
     
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  19. david4weaver

    david4weaver BANNED BANNED

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    I am from India and I am trying to figure out how can I monetise this - can anyone plz PM me with advice ?
     
  20. FstQuik07

    FstQuik07 Junior Member

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    Nice, thanks for the perspective.

    Reminds me very much of the [Direct Mail] Rapid Response WSO

    Code:
    http://www.blackhatworld.com/blackhat-seo/member-downloads/397170-get-wso-524830-rapid-response-newbie-friendly-offline-last-easy-instant-cash-flow.html
    (Good one)


    Now the only question I have - is how would you go about licensing the system?