OK, so the title sounds like a WSO Title a little bit. Sorry about that. But here is a little tidbit I would like to share with you that can bring you MOUNDS of money if you would just take action. It is almost impossible to screw this up (some of you will find a way) so pay attention! Most business owners love to brag about their successes. How can you capitalize on that? I am going to tell you, and it's blatantly obvious. It involves using a simple formula: In order to increase revenue and profits for a company, you must do one of two things, preferably both: 1) Increase number of transactions 2) Increase value of each transaction Back to business owners: Most of them don't have a damn clue how to market their business. At all. They know how to run their business (most of them anyway) but how to attract customers? Not a chance. They do, however, like to brag about successes and will give you golden information. The basic outline is this: Approach business owner and ask if they would like to increase their business. All you ask is that you are going to take a percentage of the profits as a fee. I have found it easy to attain 20-25% as a reasonable figure. Just to clarify, I mean you will take a percentage of whatever profit INCREASE that is a direct result of your efforts. This is easily created in a legal document, however I recommend you consult a lawyer for this. Since this is potential business that they wouldn't see anyway, you should get about a 30-50% compliance rate within any given niche. In order to calculate what this increase in profit is, you take that past two years PROFIT, 3 years, whatever, and divide it by the corresponding month's. Example: $129K profit in 2012 (projected) $118K profit in 2011 $122K profit in 2010 _________________ $369K profit in 3 years. 369/36 months = $10,250 profit/month. So, whatever you are able to bring the company to above that $10,250 mark, you get 25% of that figure. Example: After your marketing makeover: $15K profit each month. Difference is: $4,750. Your 25% cut is $1187.50/month, assuming your profit stays there. And I haven't even reached the good part yet Now on to nuts and bolts. How the hell are you going to do this? Easy! They are going to tell you how. Yup, I'm serious. Since you are a f*cking genius, you ask them who their best clients are. As in, what type of client brings in the most profit. If they don't know, find out. This isn't hard. Customer surveys provide great information, and you can get this setup in a heart beat. However, most of the biz owners will know. Then, you take their marketing budget and focus efforts on whoever these best clients/customers are. Sounds stupidly obvious I know, but most owners DON'T do this for some odd reason. Like I said, they know nothing. You will find out that 5%, at best, do do this, albeit ineffectively. You will see a great rise in profits. I promise. Example: I approached a contractor who specialized in home additions, and set up a profit-share agreement with him. Home additions are very expensive, so this is a contact whom I very much desired. Through a little research I found that his highest paying clients were couples that were soon expecting a baby, homeowners (obviously), and had incomes above $75K/year. I then picked up an SRDS (Google it) and found a direct mail list for his city that met my "best customer" criteria. I diverted his marketing dollars into a direct mail campaign to blast this list. The result? A nearly twofold increase in profits in less than 120 days. He didn't have as many transactions occur, however the size of the transactions more than made up for the volume decrease. We then figured it his second best clients, third, and so on, and to this day this business has more than quadrupled in size. So you can really make a shitload of cash. Sure, it takes some time, but it's forever. But no, I still haven't gotten to the best part. You now know who the average contractor's best clients are. You LICENSE OUT THE SYSTEM. It's like franchising, except with virtually no additional work. I am sure you can see the dollar signs now. If you can't, well, sucks to be you. Hustle on.