Business ideas

So we are considering creating a business named Lolo Thai with domain lolothai.co.uk. As an example, what would you recommend for business name and branding in this hypothetical scenario:

- There is another restaurant with the name Lolo Restaurant and domain lolorestaurant.co.uk

- There's another business with the name Lolo's Thai and domain lolosthai.co.uk.

- And there's another business with the name Lolo Thai Restaurant and domain lolothai.com.

How would you adjust the business name and branding (online and offline) to compete and differentiate with those other businesses? Would you change the name to Lolo Thai Restaurant or Lolo Thai [Location] or Lolo Thai Restaurant [Location] for example?

Thank you!

Why not just change the name completely.. Lolas thai or something.

if you’re hellbent on that though, you could compete with them if they aren’t big established brands already

Mr Schneebly said:

Why not just change the name completely.. Lolas thai or something.

if you’re hellbent on that though, you could compete with them if they aren’t big established brands already

Click to expand...

Thanks Mr Schneebly

Yes, I think we will go with Lolo Thai...

Do you think it would be best to go with:

- Lolo Thai
- Lolo Thai Restaurant
- Lolo Thai Restaurant [location]

for online and offline marketing?

Thank you!

hatterd said:

Thanks Mr Schneebly

Yes, I think we will go with Lolo Thai...

Do you think it would be best to go with:

- Lolo Thai
- Lolo Thai Restaurant
- Lolo Thai Restaurant [location]

for online and offline marketing?

Thank you!

Click to expand...

Thai Lolo isn't possible? Or Thai Lolo Restaurant? with the latter one your ad can tell what's the advertisement is about e.g. Thai and Restauant is in name...

LeadCloak said:

Thai Lolo isn't possible? Or Thai Lolo Restaurant? with the latter one your ad can tell what's the advertisement is about e.g. Thai and Restauant is in name...

Click to expand...

Thanks LeadCloak

Sounds like perhaps Lolo Thai Restaurant would be good?

Would adding the location also make it too long (and unnecessary)?