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Business Directory: What Kind of Cities/Areas Do You Target?

Discussion in 'Offline Marketing' started by macdonjo3, Mar 24, 2011.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    I have an exact match domain for a state in the USA, and not a small state either. I think it was a great deal. {state}restaurants.com
    So, I'm thinking of building another buy smaller. I'm thinking of what nearby city I should target. The closest city is 15,000 population. I have some nearby with 125,000. What should I target, like what size of population is worth while?
    What about the content on your site? Do you do like a restaurant one and that's it? Or a dentist or lawyer one and that's it? Or do you include all services, so a page for each?

    I could target a small city but then do every business around.
    Or I could target a large city and just do 1 niche.
    Or a combination of the two.
    Doing 1 niche is obviously easier SEO since you can then get an exact match domain like plumbersin{city}.com rather than {city}businessdirectory.com

    I would appreciate some opinions from you.
    I'm not experience with business directories as its not my specialty, I do other stuff in the business.

    Macdonjo3
     
  2. reinie

    reinie Elite Member

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    My viewpoint is just, a site that covers more will be worth more in the long run..depends what you want to do with it I guess?

    I am building one that covers everything, but I see it as a longterm project, and I don't expect to make a lot of money with it real soon..
     
  3. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Good call. The state I'm covering has about 200 cities worth covering. So 20 restaurants each I'll list, so that's 4000 articles I gotta cover which is gonna be around $10,000. If I bothered to expand into more niches, that would've taken a lot of cash to start up.
    I'm not sure if I'm approaching this correctly. I'm listing everyones restaurant. Then I'm gonna get traffic from Google since I will have so many keywords on my site. If each article of 4000 brings 2 visits a day on average (including homepage) then thats 8k uniques per day. So since I listed everyone, I'll offer your restaurant featured on the right side of the hompage. I will also sell banner space on the website. I plan to sell the header, so it's on every page of the site which could make me a lot of $$$.
    I'm still trying to work out the errors in this project.

    I'm not going to outsource it all right away, but I'm going to do a medium sized city, get 15 restaurants or so up, then work on traffic and see what kind of numbers I'm dealing with here.

    Macdonjo3
     
  4. reinie

    reinie Elite Member

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    Your plan sounds more do-able then mine, especially with a small to medium budget.

    i guess you can say I am taking the quantity against quality approach. Getting the content for so many niches is obviously the biggest issue.

    BTW, Use GD Start Rating plugin...its really good. You can have users rate reviews,comments, pages, posts etc etc... You can also create a multi level rating which will spit out a rating based on several aspects like......service...price...quality...user friendliness et
     
  5. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Yeah, I'll get that plugin. You got Skype? Mines: macdonjo
     
  6. reinie

    reinie Elite Member

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    lol yes we talked like 2 days ago
     
  7. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    I've talked to several, I can't remember who's who xD