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Business Advice: What I would have done to save Jumpstart

Discussion in 'YouTube' started by delnabo, Jan 11, 2011.

  1. delnabo

    delnabo Regular Member

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    As most of you know, Jumpstart used to be a great piece of software until something happened and it turned into a fiasco. The people behind the software did not take appropriate steps to upgrade their servers without causing harm to their customers. This resulted in extremely high levels of customer dissatisfaction and probably in the death of their business in the near future.

    It looks like Jumpstart's worst problem was not the lack of views but their lack of quality communication with their customers. When their systems stopped working, they failed to email all of their customers to let them know what was happening. Instead, they just concentrated in answering complaints via their forum (which is not even up anymore).

    Instead of focusing on establishing empathy with the customers who demanded a service they had paid for, Jumpstart started blaming the situation on them and treating them with arrogance and rudeness and refusing to offer a quick and fair solution to the problems they were experiencing.

    I would have done things in a very different way if I were the owner of this business. I would have kept my customers informed of what was happening through email and the forum, probably on a daily basis.

    I would have apologized, apologized and apologized because it would have been my fault, not the customer's. I would also have offered every affected customer a discount or some form of compensation. Maybe I would have refunded part of the money they paid me.

    Finally, I would have fixed the original problem as soon as possible. I would have tried to turn this unfortunate situation into a positive one by establishing a closer relationship with my customers and improving their perception of my business as a business who really cares about its customers. This would have resulted in TONS of business in the long run. Unfortunately, the people running Jumpstart didn't do any of these things and they lost the trust and business of their customers.

    This is just my opinion. Thank you.
     
  2. FredDuggan

    FredDuggan Junior Member

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    I agree, its curious to see if they ever come out of the shit and become good again. Also it does seem like both of there developers are kids.
     
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  3. NICKB

    NICKB BANNED BANNED

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    Don't even bother using their service. Viewet is far more effective, and free.

    Get it at:
    http://www.viewet.com
     
  4. delnabo

    delnabo Regular Member

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    They were only good while they were starting. Once they got rich with Jumpstart they just didn't care about their customers.