I've been involved in SEO for nearly 2 years now (main experience is PPC since 07) and I've tried a few strategies out over the years. There are 2 main ranking strategies which I'm interested in but I have a limited number of my own case studies make a good conclusion at this point. Let me walk you through what's worked for me and what hasn't and then please give your own input! There are 3 main strategies I want to discuss Strategy 1: BULK WEB2.0 Make a lot of web2.0s - probably 100 per niche spanning maybe 5 keywords, then put 500 - 1,500 unique words on each with pictures, videos etc and random links. Strategy 2: Limited, HIGH QUALITY Web2.0 Make a limited number of web2.0s - but make them extremely high quality, with multiple pages and tons of content - unique - perhaps 20 or 30 per niche spanning around 5 main keywords Strategy 3: Multi-Tiered or NOT? Then there's the question of building tons of layers below your 1st, or just spamming the 1st heavily.. My results I have had much better success from this: Tier1: Low amount of Web2.0 - unique content Tier 2: High PR Blog posts x10 - Highly Spun content Tier 3: Wikis/mass articles x10 - Highly Spun content Tier 4: Blog comments x10 - index I have also tried the following but it has not worked as well: Tier1: 100 Web2.0s - unique content Tier 2: 1,000 Web2,0s - Highly Spun content Tier 3: 10,000 articles - Highly Spun content - index I have used the same amount of social signals, fb, twitter etc for each strategy.. Each strategy has been used on varying levels of competition.. So I want to know, in early 2014, what do you like best? low amount, high quality first tier OR high amount, good quality first tier And finally - do you then create many tiers, or just one highly spammed tier? How many backlinks do you make per website? I normally try x10 At this point, I'm swaying more towards, high quality, low amount 1st and then only 2nd tier, highly spammed, with lots of different link types and then straight to indexing..