1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Built link to 2nd tier page, rankings dropped

Discussion in 'Black Hat SEO' started by array90, Oct 20, 2015.

  1. array90

    array90 Registered Member

    Joined:
    Oct 17, 2015
    Messages:
    50
    Likes Received:
    5
    Site is less than a year old, great rankings given its age vs age of competitors, unique visits are going up and up and up every month. Very happy with the results and am getting ready to start making money on this soon. All my link building has been focused on links to the homepage, not a ton, maybe 40 or so linking root domains. I finally got a sitewide (about 500 pages total) link from a non-spammy PR2 niche related blog that points to a second tier page. I just did a small 3 month test to see if this is a route I want to take and limit any possible damage. We'll 7 days later rankings have dropped for that page. The third tier pages coming from it appear to have remain solid, but all other rankings for terms related to that page have dropped by 5-10 spots. Obviously the strategy was to distribute juice to the third tier pages connected to the second tier page. Rest of the site is fine.

    Is this normal?

    Is the sitewide blog link strategy not a good idea, should I instead be trying to get blog posts?
     
  2. array90

    array90 Registered Member

    Joined:
    Oct 17, 2015
    Messages:
    50
    Likes Received:
    5
    bump............................................................
     
  3. ghackseo

    ghackseo Regular Member

    Joined:
    Mar 18, 2015
    Messages:
    283
    Likes Received:
    72
    What exactly do you mean by "sitewide link"?
     
  4. array90

    array90 Registered Member

    Joined:
    Oct 17, 2015
    Messages:
    50
    Likes Received:
    5
    The link appears on every page of this blog....
     
  5. archon10

    archon10 BANNED BANNED

    Joined:
    Oct 10, 2011
    Messages:
    1,181
    Likes Received:
    1,668
    Hi there, you pinged me.

    It's very difficult to give input on something like this without a URL. I'm not asking because I know it's frowned upon on here, but everyone here is flying blind without a URL.

    Some things to consider.

    1) People make the mistake of blaming what they did yesterday or even last week for a ranking decrease. In most cases, changes you did a month ago are now affecting the site. It's not always the case, but usually. Remember, Google has to crawl links and pages first before it can evaluate a site. Sites get crawled at different frequencies.

    2) Toolbar PR hasn't been updated in 2 years, so you don't really know the PR of the blog.

    3) Take a look at the blog and see if it looks like the site owner sells links. Some people are much better at hiding it than others. If the link is in the sponsored section, then it should be nofollowed, which means that it's definitely not affecting your site rank.

    4) Rankings fluctuate. The web is always changing, so site owners have to continue to market. That doesn't mean spam. That means marketing. Marketing will get you natural links.

    5) It's possible that sites linking to you have been devalued, so those links don't count for much anymore.

    6) There is the doom and gloom Panda issue. I've seen Google penalize sites where the content seems OK at a glance, but digging in, the content was ESL filler. I cant' stress enough how important it is to have good content written by a native that's authoritative. Google is pretty good at picking up on poor content.

    Other than those general points, like I said, it's difficult without anything to go on. There's also seasonal changes to most site owner's traffic. Things like that happen naturally too.