I'm going to build a money site and I don't want to start from a fresh new domain. So I get an expired domain which has good metrics to give me a boost. This domain is stronger than almost my competitors (based on backlink profile) so I hope I can beat them. But this is my first time building a money site on an expired domain so I have a little confused. To be honest, I want to say that my going-to-do website's niche is completely different from the expired domain's site. I'm going to make a store which sell apparel, tshirts......and let's say the expired domain's site is about food. I've already install Wordpress on the domain and do some posts. Ok so these are my questions: 1. When I go to Google and type in this query site:myexpiredomain.com I found that there are thousands of pages are still indexed (include pages, posts, tags, categories....). Because I've installed new site so when I click to those results, my website will says that: " Sorry, but the page you were trying to view does not exist." So what should I do with them? I think of 3 ways I could do with those indexed pages: - Leave them as they are, do nothing - De-index them by using the webmaster removal tool - Revive some (or all) old contents/pages and then redirect (301) old pages to new pages. It's too many results so I can't do them all. 2. When I check the domain's backlink with Ahrefs, I found many backlinks which is pointed to an image file (which url is myexpireddomain.com/wp-uploads/2016/05/xxxxx.jpg). But when I check with wayback machine there is no result. So I can't revive that image. What should I do in this case? Because if the backlink points to an article and I can find the content of that article on Wayback machine I will make a new post and paste the old content to that post and then redirect from old to new. 3. Last one is because of my main purpose for this website is about selling apparel/tshirt, so can I make a category named "Blog" then put all old contents there (for redirect thing) then start posting apparel/tshirt product normally like a normal shop? Please give me some suggestions. Thank you all.