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Building Links for authority websites

Discussion in 'White Hat SEO' started by jakekelly, Dec 17, 2012.

  1. jakekelly

    jakekelly Junior Member

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    The company I work for in my day job wants to do a link building contest for one of our major authority websites. When I say authority, I mean the site gets millions of Pageviews per month, has tens of thousands of indexed pages, and thousands of links already.

    I'm of the opinion that building links to an authority site that already has millions of Pageviews and thousands of links is not going to make much difference in terms of improved Google organic rankings.

    We'll probably get less than 100 new links from this blogger contest we are going to do. I don't think this will improve our Google rankings at all.

    I think our rankings would improve much more if we work on our onsite SEO as opposed to our offsite SEO.

    What do you think?
     
  2. Reyone

    Reyone Elite Member

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    lol whats the page haha
     
  3. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Youc an ALWAYS improve rankings, probably moreso if it is a true authority. Run the url through semrush and see what kw's it has in the top 20, find a kw (innerpage) that has high volume that is sitting at #11 or so and build links to that particular page and viola' you just helped increase traffic to the site. Every visit counts...

    PS I would also assume the on site is pretty good if its an authority that is getting that kind of organic traffic.

    If you dont have a paid sub to semrush, I do you can pm and I can send you a report.'
     
  4. jakekelly

    jakekelly Junior Member

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    Sorry...since this is BHW I like to remain anonymous here LOL.

    We already have the paid subscriptions and all that stuff. There are hundreds, maybe thousands of keywords ranking now. Here are some recent stats:

    Pages Indexed: 12,570,637
    Backlinks: 11,663 TLD
    Total Backlinks: 357,406
    Pageviews last month was over 1,000,000.
    Organic traffic came from roughly 102,000 keywords.
     
  5. Endire

    Endire Elite Member Premium Member

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    Jake,
    As mentioned by others, you can always improve rankings of a website. Even if it is a marginal change. It is difficult to answer your question without knowing what your on-site SEO consists of. If the site already has thousands of good backlinks and you know for a fact that the on-site SEO is not that great, then yes it may be wiser to focus on that. This sounds like more of a case of managing expectations with whomever wants this effort to move forward. If the person pushing this effort forward does not know that much about SEO then you need to lay out a case as to why what they are proposing is not a good use of company time.

    There seems to be some good tips here between backlink building and on-site,
    http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building

    Hope that helps,
    Shawn
     
  6. politico

    politico Jr. VIP Jr. VIP Premium Member

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    I'm not sure if you're including this in "on-site" but I would also recommend checking out the technical end of things. 404s, 301s, site architecture, etc. Getting all the technical stuff out of the way can drastically improve your other SEO efforts.
     
  7. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    ^ This, no need to give us any info but if you have a paid sub for Semrush there are obviously additional keywords that could use a boost, even "authority" sites have missed opportunities BUT we dont know what the on page looks like. I would have expected that an authority site that has an seo staff on board and subs to all the major tools to have that sorted out by now. Then again, you deal with the company on a daily basis so you actually are in the best position to answer the question.
     
  8. jakekelly

    jakekelly Junior Member

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    We have a subscription to SEMRush and several other sites. Actually I am the SEO Specialist at our company.

    People automatically assume that big companies like the one I work for already know everything about SEO and are SEO gurus that have everything figured out, but I've found that's not the case.

    You would be really surprised what corporate America doesn't know. It's my experience that entrepreneurs like all of us here at BHW know more about internet marketing than many people at major companies.

    The company I work for grew because we spend lots of money on Adwords, paid advertising, and email marketing. They didn't even know what SEO was until four years ago.

    It's all about your email lists and driving traffic to your websites. Not SEO. SEO is a part of building your business and driving traffic, but its not always everything that some people make it out to be.
     
  9. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    I understand that, the company I worked at previously created an SEO team just over the last 2 years but they have guys in there that DO know about SEO so the big wigs defer that part to them in exchange for results. Yes Adwords, media buys, Pr's and seo go hand in hand and of course the goal was a lead which then they converted via phone or email to a sale. (product is $x,xxx per sale) but seo had the highest roi of any department by far.

    Hopefully you get it all sorted out, is the guy creating the contest an SEO guy or just a marketing exec for the co?
     
  10. jakekelly

    jakekelly Junior Member

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    The problem I have had since working here is that the top people here don't understand SEO. My manager doesn't understand SEO. It's hard to convince anyone that SEO works outside the people that know SEO, which is about three people in the company LOL. SEO was not how this company was built, and its hard to get people to buy into SEO. It is pretty frustrating, but I have gotten over it now.

    I showed them how I built a blog that was getting hundreds of pageviews per day from scratch during the peak season, and they didn't even care. When you have websites with tens of thousands of pageviews per day like we do, hundreds of pageviews means nothing to them. They don't understand what I can do for them if I had more free reign to do stuff here.
     
  11. jakekelly

    jakekelly Junior Member

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    I'm the SEO Specialist, and I am running the blogging contest. We are getting bloggers to link to a specific section in our website from their blogs.

    The onsite SEO on our site is decent. We keep track of errors in webmaster tools and generally make sure things are running smoothly. The site also is promoted through several Facebook pages and Adwords advertising, and of course a huge email list.