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Building an Opt-In list. Anything I should be careful about?

Discussion in 'Black Hat SEO' started by KeyzDT, Mar 29, 2011.

  1. KeyzDT

    KeyzDT Power Member

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    Ok so I want to try my hand at email marketing but it scares the hell out of me with all the CANSPAM shit.

    I do pretty good numbers 50K+ UV a month and I want to diversify my income from just using adsense so I think building up a list and then utilizing it when I find a good product is where the real money is.

    how exactly do you set up an opt-in list. I know nothing about the backend of this as I am not that technical.

    A simple "join my mailing list" with a box to insert email is all Im looking for and of course I want to make sure its ALL LEGAL.

    Thanks
     
  2. Autumn

    Autumn Elite Member

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    If you know nothing about mailing you might be better off signing up to Aweber and using them for a while. Look at their process and watch how everything is double optin, look at the info they capture etc. Basically you need to capture as much data as possible and honour your unsubscribe requests for it to be legal; once you get into sending, there are specific requirements for listing your own details in the email that you can read up about online if you read through the CANSPAM requirements.

    It's not just collecting the emails that's the problem - it's getting them in the inbox, which is an art in itself. I prefer to outsource all the delivery and whitelisting problems to Aweber - their deliverability is great.
     
  3. KeyzDT

    KeyzDT Power Member

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    Do they set you up so that you can grab emails off of your site? It looks like they're just a mailer:confused:
     
  4. Autumn

    Autumn Elite Member

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    Yeah they provide you with the optin box and do all the list management too.
     
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