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Building a Social Marketing Blueprint With Facebook

Discussion in 'My Journey Discussions' started by Crevans, May 6, 2015.

  1. Crevans

    Crevans Newbie

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    Introduction:
    I am currently 18 years old and having literally (8 hours ago) just finished my first year at university I am ready to put my plan in to action. I have a month before I return home to work on this full time, along with end of exam parties!

    The plan:
    The plan is to create a branded website powered by social media. In the past I have tried this however I have always started with the website and tried to grow the social side from that. In this case I will be growing the social side first and then expanding to a website after. The aim of this journey is to create a blueprint that I can then replicate and scale up so that I can create a network of what I call micro-brands.

    I have therefore already chosen a niche that I know people are passionate from personal experience. Potential of 50,000+ fans.
    I have registered the domain name to my brand.
    For this experiment I will exclusively be targeting the UK.

    Growth Strategy:
    Start a Facebook page and use Facebook ads to promote it to 1000 likes.
    Once it reaches 1000 likes stop advertising and grow aim to grow organically.
    At the moment I am currently spending £3-5 a day on advertising.
    Once I have enough money to buy a twitter bot I will use it to promote the brand on Twitter.

    Traffic Strategy:
    Traffic will mainly come from posts to the Facebook page.
    I may try to target certain keywords and build the website up in the search engines however this is not my priority.

    Content Strategy:
    The first type of content will be social media posts that will be images/videos/etc. These will be posted about 3-4 times a day.
    The second type of content is the content for the website, these will be articles aimed to be easy to read and great to share, for example list articles.

    Monetisation Strategy:
    At 1000 likes launch the website which will use AdSense.
    At 1500+ likes launch a Teespring campaign.
    Other opportunities for monetisation are Amazon and Cafepress/Zazzle.

    Big Picture:
    The big picture goal for this project is to create a blueprint that can be replicated and scaled up. I see Tee-spring being the main source of income and in the long term I would like to earn £1000 a month (while I’m still at Uni). Say that I create one Teespring campaign per month per brand and earn £5 profit per t-shirt, which means I will need to sell 200 t-shirts a month. This could come from five brands selling 40 t-shirts or twenty brands selling 10 t-shirts.

    Progress:
    Facebook fans: 454
    Website hits: N/A
    AdSense revenue: N/A

    Feel free to ask any questions below.
     
  2. acces48

    acces48 Newbie

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    Thanks for share and bookmarked for try
     
  3. tokokipiani

    tokokipiani Power Member

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    Nice Journey ! Already Following

    Can you tell how much is your daily budget for the post which sends traffic to the website post? And do you promote one post with URL or put a picture and add post url as status?

    One more question, Do you use Shorten links or use your main domain? :super:
     
  4. martyyyy

    martyyyy Regular Member

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    Are you going to use any fake accounts with targeted friends to make the process quicker and easier to promote?
     
  5. spacezeus

    spacezeus Power Member

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    I hope you share with us total money you spent on facebook ads to reach 1k likes on the page. Goodluck with the journey!
     
  6. StrixMedia

    StrixMedia Jr. VIP Jr. VIP

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    All the very best for your journey.... Keep Rocking.
     
  7. tokokipiani

    tokokipiani Power Member

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    Whats up with a journey? :callyou:
     
  8. gh0st_0

    gh0st_0 Senior Member

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    Occupation:
    Promoter
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    behind you
    good luck dude, by any chance the nich is in sports haha :D