1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Building a Digital Marketing Company From The Ground Up

Discussion in 'My Journey Discussions' started by avilux, Jul 19, 2016.

  1. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Hello friends, it's certainly been quite some time since I've been active here. I decided to come back to write this journey as both a way to keep track of how I'm doing managing all of this and also to guide and inspire others.

    The road to owning a million dollar company needs to start somewhere, and unfortunately many don't realize the difficulty in creating a startup business. From the very beginning it'll be loads of work, and the longer it takes to finish, the tougher it'll seem. You have to have a passion for these kinds of things.

    I'm really, really good at what I do. But it's very limited. Without me, the company wouldn't exist. But also without others involvement in this, I would undoubtedly fail. I have two partners as of this moment, one with years of experience in Sales and Business Development, and another who's in charge of the day to day operations (this includes accounting & finances, graphics, and some lead generation). We're currently really focused on expanding the business and helping out as many people as we can. So far the two main clients we've worked with are very pleased, and we hope to reach around 25-30 clients by the end of the year.

    We mainly focus on social media marketing, however we also offer email marketing, PPC, and SEO services. We can do graphic design and web development for clients we currently work with, but we don't offer these services just by themselves as it takes a lot of work and the margins are minimal.

    The reason I decided to create the company around 2 months ago was because I was approaching the end of school and I knew I had to move to a new apartment in June. I was near broke after I lost my previous job as a social media manager for an MMJ startup, and I also sold a lot of my accounts. I had only $1,000 and my skills and experience. I decided to venture into unknown territory after a gentleman reached out and asked me for my help. I discovered he wasn't the only person who needed digital marketing yet knew nothing about it. And I also discovered that many companies charged enormous amounts for something that just was sub-par.

    I've worked in the social media world for over 6 years now, and since then I've created and managed hundreds of pages with a total network of over 10,000,000 followers/fans. Anything from creating Buzzvines (and 10 other large vine youtube pages back in 2013 when it was all the craze) to owning a network of over 300,000 followers in the MMJ niche to being one of the first people to create People Are Awesome compilations. And since then I've always had an eye for spotting viral trends and capitalizing on them.

    Since then, I've had to replace my CFO/COO, I've dealt with some scammy web developers who wasted weeks of our time and cost us thousands of dollars in lost leads, and dealing with both prospects and current clients has been a nightmare at times. But I know the end of the tunnel will be very bright, and everything will be worth it. I know this is the right path for me. It's do or die. Not only are we a bunch of highly talented individuals with a vision to change the world, but we also need this to work or else we'll go homeless. We've burned the boats to get here. We can only move forward. There is no room for failure.

    I will try to update daily with in-depth write ups of what we've done so far and what our plan is. I hope you will enjoy the content I shall provide.
     
    • Thanks Thanks x 5
  2. Scraper9

    Scraper9 Jr. VIP Jr. VIP

    Joined:
    Feb 8, 2015
    Messages:
    609
    Likes Received:
    706
    Location:
    Evropa bro
    It's going to be interesting for you, no question about that. There is one main tricky thing though, you work with partners. This can be very helpful and beneficial, but most of the times is simply problematic.

    Let me give you few advises on that. Early on, exactly on the stage you are at the moment, pick one of you as a leading partner, ofc everyone of you run his own departments, but in the end of day someone should have the final word. If you don't do that nothing good is expecting you.

    At some point if you are able to clearly see that one of them has some major professional or personal drawbacks and it's obvious that he is not bringing enough to the table, act immediately! There are only two ways to deal with it, either he leaves or you leave. Don't wait like a fool expecting that someone will change and get the things in his hands, while he is dragging you down.

    Good luck I will be following your journey.
     
  3. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Thanks for your input. So we're basically an S-Corporation and I'm the CEO owning majority. Basically at the end of the day, the company cannot exist without me. I'm in charge of all final decisions, however at this moment in time I need partners as I'm simply not the best with business, so to say. I'm very good at marketing and utilizing my skills, but I'm not the best at sales and meeting other businessmen and I'm still inexperienced with all of this. I'm learning a lot every single day, but I definitely can tell there's a difference in how our current clients are when I added people to the team. We also have "mercenaries" working with us, people who can help with smaller things but we don't want to bring to the table just yet. Our goal is hopefully to get to a point 2-3 months from now where we just apply the 4 hour work week lessons. I'd like to teach everything I know to employees and just manage them and then focus on other businesses (which are in related fields and I'm sort of building the bases for right now). With our previous CFO/COO, he just over promised and created friction between the clients and I, so we had to remove and replace him. Any future employees we bring in will also have to prove themselves to us. I care more about how the person is like to deal with and their experience, rather than what they and their resumes say they can do. I hope you enjoy the journey.
     
  4. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Past: We were targetting a specific niche which seemed like a gold mine at first. Everyone was very responsive and within a week we had multiple VERY qualified leads. Our VP of Business Development was cold calling the same leads up to 5-7 times before we were able to set up meetings, but when he spoke with the decision makers, not only did they have the money and desire to invest in social media marketing, but they also NEEDED it. One business in particular had been doing very poorly and their Instagram had less than 50 followers and everything else was almost nonexistant. The average businesses we were targeting usually had under 1,000 followers (for at least the major platforms, Facebook, Instagram, Twitter, maybe Youtube or Google+) and they still knew they needed it, but this one was just one of the best leads you could find. A Glengarry lead.

    So what happened? The decision maker was very excited and wanted to work with us. She got her partners involved and EVERY SINGLE ONE was interested. They even had a SHOOTING at their location 2 weeks prior to our call (a failed robbery resulting in a homicide, one of the employees died), so they had a TON of bad publicity. They needed both our help with social media, and SEO to get all the bad press off the first page and at least their site off of the third page or whatever it was. We had what thought was the final meeting planned for the next morning. The only thing that worried me was our website.. We called the next morning and the person who answered the phone told us very harshly they do not want to work with us. We called again in the afternoon and another employee said they don't want to work with us. Our VP said he never saw anybody go cold like that before in his whole career. And then the best part? We had the other hot leads go cold in an instant.

    What might've caused this disaster? Thousands of dollars worth of leads just went away. Our website looked like absolute garbage, that's what. We met up with a web developer one week earlier. We had a pretty good website already, but it looked too traditional. I came up with a good name, a pretty decent logo and site, and had to go through with all the registration and legal paperwork in May. We decided to take it to the next level in June and had a gfx designer create an awesome sleek "modern" looking logo for us. Around this time we had to remove our CFO/COO and we were a little upset with all the time and money wasted. We had a previous web developer who messed up a client's site and decided to look back to our old friend who had previously done good work for us. He said he could do it within a day. It turned into one nightmare of a week and he completely slaughtered our old site, deleting it, and putting up something that looked like it was done by a blindfolded 2 year old pig. It was hideous and I think we could've definitely closed those leads if our new site was up by then. Anyways, our current site was designed also by someone who needed a LOT of guidance. We had to hold their hand while they learned to crawl. It was a few days after what he said he could do as well. But... we had something. Since then we've found two new web developers, one who was a professional with over 20 years of experience who just STOPPED responding and didn't do a SINGLE THING to our client's site. We want to ensure our clients are always happy so we're working with the second web dev to try to fix the situation.

    Overall, we've dealt with many people who've wasted our time and just frustrated us. Anyone from unqualified leads to people who oversold themselves to even those who we thought supported us. Running a business is a difficult process but I think the further we go into this the tougher it'll be to quit. And that's good news. Because I'm confident we have a quality service for a good price that can really help a lot of people. All of our skills combined are worth a good amount of money. I've had many moments in my life where I've gone from $0 to even $500+ daily within less than 4 weeks. This is taking longer but I know the payouts will be even larger once the company will be running while we sleep.

    Report #1 We have some good news today. For one of our current clients we've currently got social media marketing going, and he's interested in us redesigning their logo. This means that the whole community will be able to see our work. We have our CFO/COO who does some GFX stuff, but we also have a couple people outside who we can work with. And our VP's friend works for some government building where basically the government pays for lower income individuals to work there. She said she has an intelligent 19 year old web dev/gfx guy who could work for us for free. She would pay him, but from our end it wouldn't cost anything. And they have a budget for him to work with, so he can get new computer gear and whatever else is needed. So technically today we found our first employee. It's only part-time though, as he's allowed to work 25 hours per week for the next 2-3 months, but it'll definitely help us. Our VP met with him and all seems to check out nicely. He will start next week working with us.

    Other than that we're working on designing an email campaign for the same client who's very interested as this email campaign will be highly targeted. We really want to impress this current client as he owns multiple businesses and also knows a lot of people who he could refer. In the long term, I know referrals are where it's all at.

    We're going to be doing hopefully a "power hour" or two each day now, where our VP just cold calls the two industries we have targeted. Other than that he's working on live gen lead through forums, LinkedIn, and anywhere else we can get them from. We're currently working on a really good business plan which is only about 15% done, but our goal is to have it done by the end of the week. We've been mixed between getting investment capital and just focusing 100% on sales.

    My executive decision is to focus on both, since I definitely want investment capital. It can help a LOT with generating live leads. Our main two routes for that would probably be pumping out quality content especially via professional Youtube videos and investing heavily into targeted PPC campaigns. The rest would go into blog posts and networking events.

    I'm currently working on just general upkeep, looking for live leads, and content generation. In the next post I'll discuss the crazy "investor" we had last week and some of the client problems we had.
     
    • Thanks Thanks x 1
  5. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Past: We dealt with an "investor" of sorts over a week ago. It was one of the partner's brother who owns a successful NSFW site. It basically runs on auto-pilot and he makes a livable income off of it. The only thing is, he's a very lazy individual and also very psychotic. He will only do the bare minimum and he's extremely difficult to interact with. But he is very talented in SEO and does decent web development. We thought we could work with him for SEO as that would lower our margins even more, and each opportunity like that is great to attempt. We thought wrong. He wasted a few hours of our time by acting professional at first, and then just going fully insane by the end of our conversation. Not only did he offer great SEO for awesome prices, but he wanted to invest $1,000 for 5%. (We were able to negotiate it down from 20%). We made it VERY clear that we are not selling stock or portions of the company for quite some time, and especially not for a low price, multiple times. He sent us the money without even our approval and then immediately asked for a refund back, and said he'll call the police and charge us back. (Yes, this is what I mean by insanity) So that ended well.. with everyone just being frustrated. I do hope the brother will realize one day to make really great money, you must be willing to act professional.

    We've also dealt with interesting clients. One client wanted a special program and went ahead and purchased it for me. Then he began to respond much less frequently and it eventually came to the point where he just went radio silent. No responses ever from his email, skype, or phone. We were still working out the details for payment, however there was a lot of time wasted on my end. I'm still not sure to this day what happened, as the client seemed very interested and even spent money to purchase what I needed.

    Another client told us to just post a lot of photos but didn't want to work with us on the content creation. This was more of a specialized locale and we couldn't just take photos from google or tumblr or stockphoto. They did eventually send us a tiny amount of photos but only after about 10+ calls, 15+ emails, and a few text messages. This happened with another potential client.

    And finally, we met with a prospect nearby one of our current clients. He seemed very happy with what we could provide and said they needed it badly. The only thing is he would need to talk to his partner about this. (We spoke with the partner over the phone and all seemed well.) We met up later with the partner (only him, because the first one was out of town that day) and he was leading us on. (Let me just add in, that to meet with him we came in for our scheduled time and he just told us to come back in a couple of hours. He could've called us or notified us before we drove out half an hour..) He seemed like he was going to buy, but then said he'd like a couple of free social media accounts we could create for him and grow. He'd want to monitor and if he's happy, then he'd maybe buy (but at a cheaper rate than our lowest package). Also he asked us to come in for another meeting tomorrow, which again, a lot of gas money is being spent here. He then called to reschedule the meeting after I had already made plans. At that point he told us he wasn't even that interested anymore, so I just realized we couldn't work with this prospect. We tried hard.. but sometimes it's like, what can you do?


    Report #2
    Today we will be working on new live lead gen ideas, by looking at new forums, contacting other startups in the area, and looking for free networking events. In the future when we have more money, we will definitely sign up for the local chambers of commerce, as all of us live in the same area right now, but we shall be moving around a lot. The more chambers we're part of and attending to, the better. Networking and building relationships is key. Our client is very interested in the email marketing still but we're discussing the last details as it is rather a big purchase.

    My new goal is to write an article per day for our site, and then promote that as much as we can. We're waiting for Google Analytics to work properly, as I decided to go with some other apps previously and they have failed me. I love working with numbers and data, so this'll help me see how much traffic we're bringing in. I know for certain that last time I shared a blog post on over 20 big pages, plus our company page and my personal, it received at least 300-400 views. More than 5,000 people probably glanced over my post, but the numbers are so much smaller for conversions. In addition I shall be trying to do as much personalized messaging as possible to my current LinkedIn connections, which I'm quickly approaching 3,000 on just my personal alone. (I've spent about 10 hours working on LinkedIn over the past 3-4 weeks)

    As the head of the social media department, my goals are: 15,000 Instagram followers for our company page, 2,000 FB followers, 30,000 LinkedIn personal connections per account (each partner should have this, plus all future employees will be aiming for this target), and 5,000 LinkedIn fans for the company page.

    Currently our company page needs the most amount of work, as it has zero followers, but I'm confident I can reach all our goals before the end of the year. Our Facebook will be approaching 50 followers, and our Instagram is nearly at 800. Altogether, we have around 4,500 personal connections on LinkedIn.

    I'd love to see a large Youtube channel in the future and a few more websites specially designed to funnel traffic into ours, but still maintaining high quality content.
     
  6. tokokipiani

    tokokipiani Power Member

    Joined:
    Jun 12, 2014
    Messages:
    640
    Likes Received:
    126
    Good Luck with the journey! Push till the end and you will success
     
  7. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Report #3 Today's been a rather late start day and we're going to have to HUSTLE. I'm going to keep it short because I need to get leads coming in for the rest of today. I'm going to try and do as many personalized messages on LinkedIn as possible. My goal's at least 10% of my current followers. It's a lot but we've fallen on harder times. So let's start with the good news. We have found possibly another assistant from the non-profit that will be free labor basically. She has a major in Marketing. We're just going to go through ads on craigslist, upwork, freelancer, fiverr, etc. for anyone who needs any kind of graphics/web dev/marketing/programming/etc help and just send all that work towards our employees once they're working with us next week or so.

    The bad news is we had two professionals just go.. cold on us. One literally freaked out. He was not only a very hot lead, that was willing to invest a lot into PPC and SEO, but he could help us with Data for email marketing. Something happened with his old company (our VP worked with this man for this company some time back) and just our VP mentioning it triggered him. They're both angry at the company, since the company just doesn't pay commission for sales sometimes and this leads to thousands of dollars just being lost. But just MENTIONING the name of the company caused the data professional to flip out and write an angry email how he cannot associate himself with anybody who will remind him of the company. He told him he can't even risk talking with him anymore, so he BLOCKED our VP from all social media, his phone number, and I believe emails too. Mind you, this was a man who is in his 40s and has worked in the business world for many of those years. Completely immature. And it's not our fault even that we lost this prospect. We couldn't control the situation at all.

    The other professional just so happened to ALSO be a data guy which got fired from his job out of the blue. So our margins skyrocketed right now for the email marketing, and we're looking for a replacement. It's been a bad week, but we're going to fix it with lots of work.
     
  8. Boomba

    Boomba Regular Member

    Joined:
    Sep 13, 2015
    Messages:
    267
    Likes Received:
    132
    Very interesting reading about everything you're dealing with. You seem to have a great mindset for it though, should be interesting to see how this evolves!

    I'll definitely be following along. Keep it up.
     
  9. BillTomy

    BillTomy Jr. VIP Jr. VIP

    Joined:
    Sep 28, 2015
    Messages:
    1,366
    Likes Received:
    187
    Home Page:
  10. davids355

    davids355 Jr. VIP Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    10,177
    Likes Received:
    7,827
    Home Page:
    Looks like you have the drive to succeed in this. Good luck.
     
  11. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Report #4 Usually on the weekends we get less work done, however I will stay up the night to make sure to continue work on LinkedIn. I reached my goal yesterday after messaging over 300 people. First it's a "Dale Carnegie" approach where you compliment their page/work alongside a simple question that's bound to get their attention. When they respond (and already a LOT did with good messages) then you launch an aggressive yet helpful long message to get to the point. If they're unqualified, that's fine, you move on. I'm working on fine tuning the second message. A lot of the responses will probably come by Tuesday, as many professionals don't bother to check LinkedIn on their days off.

    Work's starting late for me as a friend came back in-state for the first time in forever, so I unplugged this morning. It's good to recharge every now and then (although now I'm running on less than 3 hours of sleep still). I'm really excited to send out these messages as then I can work later on my personal branding. I'm also focusing a small amount of attention on a vlog channel that's completely different than my marketing company. It's only making $5 a month right now with 121 subs, but that's because growing it is rather difficult in the early stages. The niche is.. very interesting to say the least. I know it'll go viral within the next coming weeks. Even though I've owned many channels with tens of thousands of subscribers, I don't think I've ever been so proud of a channel before. This one is fully my content and I'm glad people are enjoying it. One day I'll be able to focus more attention on it and at that point it's over. It'll provide me with a solid income, I'm sure of it. Hope everyone's doing well with their weekends.

    A source of inspiration for me recently has been: Gary Vaynerchuk. Don't know him? Look his YT channel up. He's INTENSE. But he hustles hard.
     
  12. issorc

    issorc Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2016
    Messages:
    685
    Likes Received:
    518
    Gender:
    Male
    Love how detailed you describe everything. Keep up the good work and good luck with all thosd linkedin clients! :)
     
  13. asap1

    asap1 BANNED BANNED

    Joined:
    Mar 25, 2013
    Messages:
    4,961
    Likes Received:
    3,185
    Good luck, most people you deal with on the internet are bullshitting, lazy, and lying fucks.

    I dealt with them and lost money in the past. It's a part of the game.

    Now if I see someone beating around the bush or being lazy im done right away.
     
  14. Launder

    Launder Regular Member

    Joined:
    Jul 3, 2016
    Messages:
    215
    Likes Received:
    69
    Gender:
    Male
    One of the most interesting journeys so far. Would come in handy if and when I decide to make my own start up here in my country.
     
  15. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Report #5 It took forever to fine-tune my message. I decided to spend hours last night reading into cold emails, cold LinkedIn messaging, outbound marketing, etc. and combining all that with what I know in general about human psychology, resulting in what I think is pretty darn good at this point. It's not perfect however, and that's alright. As I go I'll modify it a little bit. It has 4 quick sections to it basically, and the first 2 will need to be personalized but I'm willing to do the work.

    The analytics are looking decent. I'll have to write a unique article soon and promote the heck out of that on social media. There's quite many things I have to do and I'm actually falling behind on blogposts and promotion. There's just too much, but I'm slowly but surely attacking at it.

    We tried a test post in a FB group. Got only 1 like but that 1 like turned into a live gen lead. We'll see what comes out of that. We've had a couple of live gen leads so far from LinkedIn over the past 2 weeks but they kind of went cold.

    More Gary V videos to get me motivated.

    *Edit* also I decided to throw in, I own majority. But I decided to do a bet against a partner since we have different political views. It's a rather hefty one. $250 + .49% of the shares. Could be worth a couple thousand dollars come November. It's more for fun, but hey who knows, maybe I might get some more money.
     
  16. Ethan Parker

    Ethan Parker Newbie

    Joined:
    Jul 15, 2016
    Messages:
    17
    Likes Received:
    2
    Gender:
    Male
    Wow man, I am highly impressed with your updates, they are detailed and they contain the type of information that cannot be found everywhere. This is not me sucking up to you, those are the facts. Not many people out there are willing to share such experiences, specially the bad ones. You are completely honest with your writings, and that is what I like. I also find this highly interested as I am planning to start a company in the future that will offer similar services.

    Actually, I am currently on the beginning of a new freelance career. I've been in this business on and off for about 8 years already, had some online experience but I was mostly focusing my effort on my entrepreneurial ventures offline.

    If you are in need of a freelance writer who will help you out with the postings on your website, I am ready to give you a hand. I have a lot of experience writing content related to SEO and digital marketing and I am willing to do it free of charge for the start. It seems like you need some help, and I could definitely learn something new while working with you. Let me know if this interests you.

    By the way, Gary rules, I've been watching him forever and even though he sometimes seems like a lunatic, he definitely knows what he is talking about.

    Good luck on your journey mate.
     
    • Thanks Thanks x 1
  17. Donez

    Donez Newbie

    Joined:
    Mar 28, 2015
    Messages:
    22
    Likes Received:
    1
    Occupation:
    Internet Marketing / SEO / Branding
    Can't wait for a new update, great job OP! I'm negotiating to start a digital agency myself with a team of handy marketers and developers, it's great to see some real life hassle going on.

    Gary V rocks tho!
     
  18. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Report #6 Let me start this post off by thanking everyone who's following this journey, and I do hope my reports will keep improving. Also...

    Ethan, I'm most certainly interested. Thank you for your offer. I have sent you a message. I'm quite excited as today's report is going to be a little different, and it seems like your comment couldn't have been posted at a better time.

    As a startup it's difficult to attack all fronts at once, and we certainly appreciate all such offers. We're falling behind as certain things take priority over others. In exchange for your work, we will provide hopefully a long-term partnership that will increase exposure for your work and I'm more than willing to share what I know. Eventually, as our company grows, we will have a lot of projects for individuals and as you might be able to imagine, financial compensation will be very rewarding down the line. If anyone else would be interested, we're definitely most in need of content generation and promotion. Probably the biggest thing I'd like to have is a professional Youtube channel. Even though I've worked with Youtube channels for years, I don't have the latest camera gear and video editing software. And we certainly would love to pump out quality promotional material on there, and give out as much free advice as possible. And more content for our current social media accounts would be fantastic.

    So we're supposed to try something new today. We were discussing incentives for bringing in leads. I wanted to pull an all nighter last night and just for the next 12 hours see who's able to bring in the most amount of leads that will eventually convert. For every lead, we were thinking a 10% bonus. The only thing is, all of us have our individual things to work on and it didn't work out. Our VP has a couple of meetings today and calls scheduled, and our COO needs to work on the business plan. But we're definitely going to be focusing on bringing in leads a lot more, as all of us will be working on that. Any lead that comes in will be redirected to our VP to close and I think from now on at least for the next month or two we'll do bonuses. I'd love to do "power periods" where we'll just focus solely on messaging and calling. Our COO wants to try out cold calling some restaurants nearby, however we don't think that'll be most effective but at least he'll see. Worst case scenario, at least he'll gain experience. Restaurants and retail are difficult to close and hard to work with. Most aren't business people and even though our biggest client right now is a restaurant, our client is a gem. It's a very popular bar & grill saloon that also has concerts every now and then. The owner owns a few businesses and he's very professional, although there has been communication problems with his assistant manager before.

    My main focus for today is to try and bring in as many leads as possible. It's very exciting since today's a business day and most everyone will be logging into their linkedin. My next goal is to gain a few thousand more connections this week and message at least 1,000+ people over the next few days, if not sooner. We already have over 10 leads scheduled, and our VP says that usually with leads like these there's a chance that at least 1/10 or 1/20 will be a close. I'm confident we can get a sale soon.

    Also, I want to grind as hard as possible because this Thursday I'm taking a break for a day. I'd like to go to Lollapalooza at least for one of the days this year (It's quite cool that they are doing a 25th anniversary and added a 4th day!) as I've already sacrificed a lot of concerts and festivals and had to sell tickets. It sounds silly, but I get emotional about that since for me one of the greatest escapes is in music. And I'm angry at myself when I can't go somewhere, because I know I totally could've. The more work I put in, the more I'll be able to relax down the line. And it's like when I go to events like that, sometimes I do just dance and lose myself in the music. But other times I make new friends, meet wonderful ladies, and even discuss business with people of all ages. I'd love to one day have my very own festival, even if it wouldn't be that profitable. It'd be a great way to promote my other businesses and it'd make a lot of individuals happy.

    Anyways, it's back to work and time to HUSTLE!
     
    • Thanks Thanks x 1
  19. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Report #7 Today's a busy day for everyone. The VP will be meeting with our best client today to finalize email marketing and discuss the logo redesign that one of the GFX guys did. It is tedious since he has to take public transportation to get out to the suburbs and so half of the day is gone, but at least it's a decent amount of money. Money that we really need for many other things.

    Our COO is out in the suburbs right now at a dentist's appointment, so he'll pick up our VP along the way a bit to help with time. Other than that, the COO is in charge of finishing the business plan asap. What's funny is it's a half day for him as well, since tonight it's his last Dale Carnegie class. Which I might have to re-read How to Win Friends & Influence People. (Currently my favorite book, however I'm also reading a summary of 4 hour work week and also slowly bit by bit I'm getting through Think and Grow Rich)

    One of the leads we have seems VERY interested so I think we're close to a close. Hopefully soon!

    I sent out over 300 new messages on LI yesterday and responded to over 50-60. I think all of us in total have maybe generated at least 5 good leads. I have personally around 20-30 but I think most are just going to be time wasters. Maybe we can close 2 of the good leads.

    I think LI's doing alright, but we might've found a better lead resource so I'll be focusing on that today. The very interested lead came from the new source.

    Overall I think today will be a good day since I'll be able to pay for last month's rent with this paycheck. We definitely burned the boats with this one. Our VP keeps denying 6 figure job inquiries, our COO is taking a gap year from school to focus on business, and for me this is all I have. I went from a decent 5 figure job earlier to being broke to this now. And I know that feeling when it comes out of me. I go from being depressed and losing hope to suddenly having so much energy I feel like I'd be coked up all the time. A raging inferno is within me. I know that after I pound the keyboard thousands of times to message people and connect and my joints start to hurt, I know I'm in THE DIP. This is something worth fighting for. I'll do even better than last year. I had days where I'd make $500 for FIVE MINUTES of work. I know this will all pay off. Soon.

    A short-term goal is to make enough money to a, pay my rent and for food, b, reinvest as much as possible back into the company, and c, invest in some social media accounts. I love flipping or even holding on to some and just growing networks. Once I have a few thousand to spare I'd love to invest in a Youtube channel (other than my own) probably most of all, just because it'd be fun and I know I can make it go from 0-100 in no time.
     
    • Thanks Thanks x 2
  20. avilux

    avilux Power Member

    Joined:
    Nov 23, 2014
    Messages:
    552
    Likes Received:
    292
    Report #8 So today's a pretty good start to the day. Yesterday personally I fell behind on work and relaxed a little, but that's alright. Today's going to be a make up day for that. And also tomorrow is basically entirely written off for me.
    (Which by the way, I will write the 9th report on Friday, most likely in the afternoon)

    A lot of good news. Let's start off with the best one. We got paid for email marketing almost fully (still a lot of money) and we will get paid the rest next time we bill. I think we will do the logo for free, to please the client even more. It will bring a lot of exposure for us and the logo designer. We got 2 live gen leads from the client. There was some DJ who came into the client's place and asked "Who's in charge of the marketing department here?". He was so impressed how he got targeted on 3 different platforms for the same event that he wanted the same thing done for his work. They gave him our number and hopefully something turns out of that. Next,our client said he knows someone who else who owns a decent sized local company who'd probably buy.

    So we're very excited, and we definitely want to maintain a solid long-term relationship with all of our clients. We had a couple other hot leads today, and all my job today is to respond to all LI messages (which I have like 50 to still deal with, more will come I'm sure of it) and work on our other lead source to get 10 solid leads.

    We also have a lead that is giving us a VERY nice deal. They want to try us out, but they will exchange their services for ours. Who are they? A networking event organizer. We give them one month of social media marketing to our best, if they like it, they will buy. And for the month of August, our VP has been invited to go to an event for free to get the feel of what the client does and he can network there with other people. Give out business cards, get some leads that way. THEN, our VP gets to go to another networking event for free 2 weeks later, and we are the sponsors. Basically our company will be announced to all guests at this super luxurious place in the downtown business district, before and after the event. Plus they will announce our names multiple times for various things. So we're definitely getting a solid client or two from that.

    Next in the month of September, our really satisfied client right now is having an event of his own for thousands of people to come out and have fun. We're going to be there handing out business cards and boom.

    Our current paycheck is getting spent on a lot of expenses and newer and even better thicker business cards with the new logo. We're pretty stoked. Definitely long-term building here. I think after 30-40 clients, we will re-invest a lot of our money into just client management and growing our revenue BIG TIME by investing into social media accounts and either flipping them or creating networks. Also in other good news, our free employee will be probably starting tomorrow and my personal YT channel isn't doing too bad either.