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Build My Email List or Direct Link to CPA Offer?

Discussion in 'Making Money' started by Laubster, May 29, 2013.

  1. Laubster

    Laubster Senior Member Premium Member

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    So I used to run a PPC agency but have decided that having to deal with stupid people and time zones sucks. I'm moving towards affiliate marketing now. I have over $10k for this project, and have a strong PPC, SEO and CRO/LPO background, but don't know as much about direct offers or media buying.

    Here are my two options: stick with what I know and use Google to drive traffic and build my email list. The money's in the list, I know how to optimize, and am comfortable with this. Downside: less immediate ROI, I have to do relationship building, etc. I don't mind this as I like the niche, I'm just saying.

    Option #2: get involved in a targeted media buy and CPA offer. Optimize the F out of my ads and landing pages. Lose more money upfront, don't build a list, but start making money faster and learn a new industry: media buys and CPA. I understand optimization and the fact that I'm going to lose money upfront, so that part is fine.

    I know it's my decision in the end, but would love to hear other's thoughts.
     
  2. Maggeren

    Maggeren Regular Member

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    I'd say stick to what you know.

    It may not give a high ROI right now, but eventually you will be able to make a lot more with your list, than with media buys - especially if you are already well established and have great knowledge in that field.
     
  3. alternatesword

    alternatesword Jr. VIP Jr. VIP

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  4. Cratos

    Cratos Jr. VIP Jr. VIP Premium Member

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    Build a list
     
  5. Uppa839

    Uppa839 Junior Member

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    Build the list. You shouldn't have to learn an entire new skill but you should definitely stick with what you know. You can experiment with adding a few twists if you get bored but the list is sacred, the list is your life line. The money is always in the list.
     
  6. WayneInc

    WayneInc Senior Member

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    Build your own list and make it in niche so you got good money
     
  7. eyeshezzy

    eyeshezzy Junior Member

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    build a list. I have learned the hard way that media buys can make you a lot of money and it can also lose you a lot more. Building a list is more sustainable in terms of income.
     
  8. Laubster

    Laubster Senior Member Premium Member

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    Wow, not a single vote for media buys and CPAs. Beautiful. I'm already working on the list building project, but have been tempted as I learn more about CPA. Will stay away (for now). Thanks everyone!
     
  9. Uppa839

    Uppa839 Junior Member

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    Like I said the list is sacred. It takes effort to build but it is still one of (if not the most in my opinion) best methods of making money. If you are dead set on doing CPA though you can try developing other methods to use CPA on your list

    eg you could set up a new website in whatever niche you have (as long as it is related) you can send an email out to your list send them to your new website for a free gift or something. It would also be a good way to track how reactive your list is
     
  10. Laubster

    Laubster Senior Member Premium Member

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    Very true, and there are plenty of CPA offers my list will be receptive to.
     
  11. Beven

    Beven Elite Member

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    The money is in the list, unless it's an offer paying recurring commissions.
     
  12. imperial444

    imperial444 Elite Member

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    I think second option is way better since it will let your learn the way media buys and cpa works. But you feel free to choose your own option.
     
  13. theonly1

    theonly1 BANNED BANNED

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    Why do you separate the two?
    Option A:Collect emails - give them a freebie(ebook;something appropriate for your niche),then redirect to a content locked page - with a link from the ebook
    Option B:Get them on your list - send them CPA offers later on(can be successfully combined with A)
    Option C:Collect the emails when they submit their details for the actual offer - i know of some workarounds(not willing to share),but if you don't know what you are doing stick to A and B
    OR
    build your list and market whatever products you want to your audience at a later stage.Think carefully if you want to do A) and B) (C)),because these options may not fit in your niche sometimes and get people annoyed!
     
  14. Laubster

    Laubster Senior Member Premium Member

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    Already doing A and B. Doing A&B using my own landing pages, swipes and sales pages, but someone else's freebie : ). As long as they stay on the list I can do CPAs later (there are plenty in this niche). And I know some of the workarounds for capturing emails from offers but not enough to feel comfortable. The only real downside to the list is what you said: people can get annoyed. But writing is a strong point of mine, and I can offer value to this niche (build relationships) without being over salesy.

    Thanks for the input.
     
  15. blkmagic

    blkmagic Junior Member

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    Any update on the progress?
     
  16. Unnsfrish

    Unnsfrish Newbie

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    just concentrate on the immediate thing. Build your list.
     
  17. wzn888wzn

    wzn888wzn Junior Member

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    building a list is a better choice for you,it's long term and have good potential in it,go for it,you can also split your fund so you can can do option 1,and 2 at same time.
     
  18. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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  19. cathycutie

    cathycutie Newbie

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    Hi, I already build an email list and I think this is enough to monetize them...

    Can anytime tell me how to do with this lists? :confused:

    Newbie here!

    TIA!
     
  20. lucasbraydon

    lucasbraydon Supreme Member

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    Send them an email telling them to visit my website :p