build healthy BM

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For my opinion, i think you should add an advertise account first to make it higher trust and warmed it up safely. After that you can add your personal account as line 1.
 
It is recommended to create accounts directly from the new Business Manager instead of adding personal account tags to BM to avoid the risk of policy violations.
 
It's generally safer to create the ad account directly from the BM to avoid unnecessary risks. Tagging a personal account can work, but it may bring more limitations or trust issues depending on account history.
 
You should create an account directly on bm. create a personal account on BM line, which increases reliability and reduces risks.
 
Caden Marketing Agency said:
Building a healthy BM is not only about how you deploy your campaigns, but also about how you structure your payments from the start. Instead of adding individual tags to the main BM line, consider assigning individual tags directly to each ad account within the BM. This helps spread the risk: if one account has a payment issue, the rest won’t be affected. It also makes it easier to control budgets, optimize cash flow, and maintain the reliability of your BM over the long term – which is important when you want to scale sustainably.
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Very helpful advice, as I have had that problem.

Ghost Marketing said:
For my opinion, i think you should add an advertise account first to make it higher trust and warmed it up safely. After that you can add your personal account as line 1.
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I will try it
 
Creating an advertising account directly inside the new BM is the optimal way for BM to develop healthily, limit risks, and is suitable for scaling and long term maintenance. 100% BM ownership, easy to control
 
When creating a new Business Manager, it’s a good practice to first add your personal Facebook profile as an admin. After that, set up and manage the ad account directly within the same BM environment. This helps keep everything consistent from the start and can improve overall stability, reducing the chance of early restrictions.
 
Create the ad account directly inside the BM and just add your personal account as admin. That’s cleaner, safer, and builds trust faster than attaching a personal ad account.
 
BB Agency11 said:
With the new BM, should I add a personal account tag to line 1 BM or create an account directly from the BM?
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You should create a new account.
 
With a new Business Manager (BM), you shouldn't add your personal account's card to the first line of the BM. You should create the ad account directly from the BM.
 
I usually add personal accounts that have already made purchases to my BM, it helps keep the BM healthier.
 
For a new BM, create the ad account directly inside it. It’s cleaner, safer, and scales better like that.
 
BB Agency11 said:
With the new BM, should I add a personal account tag to line 1 BM or create an account directly from the BM?
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If it’s a new BM, I’d avoid “tagging” a personal account on Line 1 unless you really need it. Safer setup is: create the ad account inside the BM, then add your personal as Admin + enable 2FA. Only connect extra personal profiles/users when necessary (less risk surface).
 
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