I've been using a tactic to build some 'Good' non spammy links, and I'm going to share this with you, it'll be great to get your thoughts on this and maybe you can suggest improvements? It may not be 100% unique but it has been adapted to be penguin safe and get the highest return on the work involved... 1) Find businesses with rubbish websites, but have some PR/Links e.g. SORRY I CAN'T POST LINKS - with some research it's easy to find rubbish sites with a PR3+. 2) Send them an email or give them a call, offering them a web design service for just £/$50 - £/$100 - this will cover the time you spend actually working on the site. 3) Explain to them you will only refresh their design, you won't be adding new features or content (unless they pay more). And since you are doing a discounted rate you want to have ONE of your own pages on the site, this won't be found in the main navigation but in the footer of their site.... I'm sure you know where I'm going with this. 4) 90% of the people I have spoken to has taken me up on the offer, especially after I show examples of my work - now visit ThemeLock (I can't post links but Google it), and find a WordPress theme you can use. 5) Set it up on a subdomain and move all the content across from their current site and send them the link (this should take no time at all, say an hour or two but don't send them the link for a day or two) 6) Once they approve, ask for FTP/Server details and upload the site, send them the WP login (not admin just editor) - and they are happy, if you like you can try to sell them a yearly support package or SEO services to boost your income. 7) Now the links... Since you told them you required one page on the site which will be found in the footer, you can make this page about anything you like (no viagra though lol or adult content). I have an SEO blog, so I have the footer link to a page about SEO Services with an anchor like 'SEO by XXX' unlike other sitewide links this won't go to my blog but instead to a page on their site. Make it a good page with unique content, but one that doesn't target a keyword as such, just a generic page on whatever subject you are linking to. Doing it like this allows you to have a Contextual link which are much more powerful. Since penguin I have noticed Sitewide links on non relevant pages don't help much. This way you have a footer link on all pages of their site which feeds PR through to the page you created, this page includes links back to your site within relevant content. Once you get into the swing of things you can build a lot of links quickly, I personally have around 100+ links built this way and they all have a nice PR of 2+ at least - I even have a few PR5's. I personally target Taxi companies, Restaurants and BnB's. all of the smaller companies usually have rubbish websites and are always out for a bargain. I spent time creating a cool theme for each niche (Taxis, Resturants, BnB's) using the Thesis 2.0 framework (which allows for easy customizations) - since doing this I don't even need to go to theme lock and choose a theme I just use the same theme over and over with a few changes (color and layout) just incase they stumble across one I've built for someone else. I know this technique is kind of long winded, but once you get going it is actually really easy - I actually make decent money from the on going costs they choose to take e.g. SEO and Maintenance - I also charge for hosting. I personally think this is penguin safe and doesn't run the risks of getting penalized later down the line when G releases an update. One of the best things about this is that you have admin access to their site, which means you can go back and edit your page whenever you like, changing niche? No problem change the content & the links, an easy way to rank a new site without relying on Auto software and running the risks of getting penalized. What do you think?