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Build A $5,000+ A Month Consulting Business

Discussion in 'Offline Marketing' started by redhill, Jan 1, 2012.

  1. redhill

    redhill Junior Member

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    I have lurked here on the forum for a long time. Thought it was time to join and start contributing.

    So, for my first contribution I thought that I would share with you guys exactly how I started building my offline consulting business earlier this year (2011). And, to really help out I wanted to share the prospecting / new client acquisition method that helped me get to my first $5,000 a month in billings.

    I found the prospecting system that revolutionized my business on the Warrior Forum (I know what you are thinking, and I actually agree with you - most of the stuff over there is junk). But, I bought this WSO earlier this year.

    Being new here on BHW I cannot post URL's - that is cool. If you do a search here on BHW for this phrase in the title, you will find the method that I am using:

    The Amazing Google Maps Placement Letter That Gets New Clients

    This is the EXACT METHOD that I use even to this day. A couple of things happened when I started to follow this method - I started to focus on just Google Places optimization - which focused my business. And, I also found with Google Places SEO that it was an easier sale (especially with this method).

    Here is the bottom line - this method helped me to land my first 4 clients within 1 month. And, it is from these first 4 clients that I started to generate $5,000 a month in revenue.

    On average when I send out 10 of these reports I will land at least 1 new client. And, on average that 1 new client will be worth between $300 - $500 a month to me. Also, the reports do position me as an expert when the prospects call me - which makes the sales process better / easier.

    Lastly, the final piece of the puzzle for me was finding a great guy who specializes in Google Places SEO (I do not do the SEO work myself) to do the actual optimization work (I work with him on a sliding scale of what I pay him dependent on what I am making from each Places gig I land). This enables me to focus on obtaining new clients.

    Thats about it guys. Bottom line - get the WSO listed above and send out 30 reports or so and you will be shocked and amazed when prospects / new clients actually CALL YOU. Then, just scale it up - rinse and repeat.

    Here is to a great 2012.

    Have any questions - post them here on the thread. I will be happy to answer whatever I can for you.

    Thanks!
     
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    Last edited: Jan 1, 2012
  2. knowledgeblast

    knowledgeblast Jr. VIP Jr. VIP Premium Member

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    Congrats and thanks for sharing this info. I am always looking for new ways to land clients. I wll have to check out the WSO. I missed this one so thanks for drawing attention to it.

    Happy New Year
     
  3. cocaco

    cocaco Jr. VIP Jr. VIP Premium Member

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  4. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Rep given for the single fact that you haven't race for your post count, and your share is great !

    I sincerly hope that 2012 will be the year for you !
     
  5. krzysiekz

    krzysiekz Senior Member

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    I have looked at the report (WSO) and it seems it is a once off fixed price service.

    Do you charge similar start-up costs as outlined in the WSO, and additionally charge a monthly recurring to keep results going?

    If not, how do you price your product - just a monthly with no start-up?

    How do you justify, if at all, your monthly recurring to the owner, other than just saying 'so it doesn't drop'?

    I'm very interested in creating recurring revenue streams for myself (much more than one time payments). I read the WSO and it is great (will see if I can implement it here, Australia has a much lower pop.) - but the one thing that was turning me off was the one time payment.

    Your thread seems to suggest otherwise though, so I'll wait for you to chime in.

    Gave you some rep to chew on ;)
     
  6. redhill

    redhill Junior Member

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    Thanks for the kudo. Have a good one.

     
  7. redhill

    redhill Junior Member

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    That part of the WSO I do not follow to the letter of his plan.

    To answer your questions:

    I will always try and charge a start-up fee. I will usually try and get a start-up fee that is equal to whatever I am charging per month for the contract. If I am charging them $500 a month then I will charge them at least that for a start-up fee.

    I charge monthly to answer your question. And, another strong selling point - I do not make them sign any type of contract. I have found that this is a strong selling tool. And, I have nothing to lose. I do tell them that it will take at least 2 months to get them to the first page (and, no I do not promise them that I will get them there, either).

    These small business owners are desperate - and, Google Places is a real thing that they understand, that is what makes this method so powerful. And, again - this positions us as the expert (cuts out all of the objection handling crap, etc.). I then start to ask for referrals after the 1st month.

    Also, I usually sell the gig over the phone. I had one client that I met with out of the original deals I mentioned in the original thread. This was a large furniture store chain.

    Also, the original WSO mentions that you should go after businesses that advertise in papers, magazines, etc. I still do that. But, I have changed the system a bit and now I also go after guys that are advertising on yellow pages (online) as well. I started going after yellow pages online guys because I was having problems finding enough prospects to go after in the papers, etc.

    To answer your other question - I have not had to have the "justify my prices" conversation with the biz owners. I believe it is because at the end of the day - $500 a month for them to pay me for their Google Places is reasonable. You asked a good question - but, it just has not come up.

    To your last question - divert from his pricing approach (the one in the WSO). Here is what I do - when they ask me about how much it costs I tell them that I normally charge a start up fee of $1000 and I normally charge $750 a month for my service and that it will take about 2 months to get them to page 1 of Google Places. And, then I pause (shut up) after I say this! I wait to see what they say and then I go from there. My objective is the $500 a month - that is what I am after. If they balk at the start-up fee, then I lower it a bit, etc. I will always discount the monthly a bit as well (that is the reason I start out higher than what I want - $500 in this example). We all want a deal, remember. So, if you start higher then go down your prospect will do business with you.

    Also, I mention when I am talking to them (and I am going to incorporate it into the reports I send out) that I am talking with a few of the prospects competitors -- this really gets them going, and helps to land the client, as well.

    Last thing about pricing - I am like you. I want the monthly recurring revenue. Here in the states (I am in Texas) I have found that the lowest I have had to go on a per-month basis to get the deal is $300. I normally get the $500. From my research, I have found that $500 seems to be a pretty reasonable number to go with.

    Heres to your success.

    Take care.

     
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  8. MLMGUROO

    MLMGUROO Regular Member

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    Congratulations to you success and happy new year!!

    I also wolud like to says thanks for bringing that WSO to my attention - I'm downloading it now.

    Cheers, M.:cool:
     
  9. joe0074

    joe0074 Regular Member

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    I would like to know where you outsource your Google Places listing
    Is it a guy from Warrior Forum ?
    How much do you pay him to do the job for you?
    Is it one time fee or recurring fee ?
    Would you mind to share ?
    You can PM if you want.

    Thanks,
     
  10. redhill

    redhill Junior Member

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    I did find him on Warrior - I had to go through a few guys to get him (meaning - had to go through a few duds to find a good guy who could actually do the work).

    I normally pay him $200'ish per month per listing he manages for me.

    Shoot me a PM if you want to know more.

    Later,
    Redhill
     
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  11. redhill

    redhill Junior Member

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    Joe,

    I got your PM.

    Just realized that I cannot respond to you via PM yet here on BHW (I do not have 15 posts yet). Shoot me another PM with your email address and I would be happy to continue the conversation.

    Later.
     
  12. vegas23

    vegas23 Regular Member

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    Thanks for the tip, going to add to my list of methods to work on this year, especially as closing the sale is always the part I find the hardest.

    Tried some sales-type stuff this time last year and had terrible results. A lot of bricks and mortar businesses didn't seem to want to spend in Jan so not sure whether to hold off on this one til a little later in the year
     
  13. zachlepwner

    zachlepwner Registered Member

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    I feel like an idiot asking this, buuuut

    Can you list multiple business (multiple clients) with one google account?
     
    Last edited: Jan 1, 2012
  14. ebcenter

    ebcenter Newbie

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    Very interesting share, thank you very much

    Cant pm so pm me please with your mail adress as i would like to get in touch
     
  15. redhill

    redhill Junior Member

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    PM sent. Thanks.
     
  16. redhill

    redhill Junior Member

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    Not sure what you are asking, per se. But, I will answer your question this way.

    Places listings are locked / tied to an address. And, in that context they are tied to a single business.

    Now, say for example that said business is a carpet cleaning company that also does tile work, does ac repair, and also makes quilts (went out on a limb with that one....but, hey it could happen) then it will still be Places listing tied only to the 1 business and we would optimize the Places listing to try and come up for the other lines of businesses. Clear as mud?!

    Thanks and thanks.

    Redill
     
  17. krzysiekz

    krzysiekz Senior Member

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    Thanks a lot for your explanation of how you deal with the recurring charges.

    Just to be absolutely clear, when you tell them that it takes 1 or 2 months to get the results -- does that mean that the recurring is only valid for that time frame & after results are achieved, the recurring stops?

    If the recurring lasts for only a month or two it would still be okay. I am just interested to know how you do it. Maybe the start up cost covers the first phase of getting it onto the first page, and then the monthly maintenance fee there on in to keep it there?

    How soon do you find your guy can get the listing to the first page if they already have a listing.

    If they don't have a listing at all, how long after postcard verification does it take till it is showing up on the first page?

    Thanks a lot for your help so far, can't give any more rep. at the moment unfortunately. Sorry!
     
  18. redhill

    redhill Junior Member

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    Good to hear from you again. Happy to clarify more.

    Here is what I do. I do not start any work until I have payment.

    So, if I am able to get a set-up fee then I get that first. That is what I use to pay my guy who starts the optimization. Then, after 1 month has gone by, I charge them the first monthly maintenance charge.

    My point about the not promising to have them on the 1st page of Google for their places listing is a traditional SEO tactic that we all know about and use - we cannot control how competitive a given niche is. So, I want to set expectations that give me a little breathing room to get them some results.

    With this said - I usually have serious positive movements for my clients within 3-4 weeks at least. They are very happy!

    After we have the postcard verification we are usually showing up on page 1 after 3-4 weeks, depending on how competitive the space is. Meaning - it is easier to get a dry cleaner on page 1 for Abilene, Texas versus a dry cleaner in Houston, Texas, etc.

    Ask some more questions - happy to help.

    Later,
    Redhill
     
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  19. lykathe

    lykathe Regular Member

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    Awesome thread, I'm literally clipping right now. What're you doing for optimization though? Just standard fare of buying citations/reviews and pocketing the difference?
     
  20. redhill

    redhill Junior Member

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    We are doing the standard stuff. And, depending on how competitive the deal is we will go above and beyond. But, yes - to answer your question - we are doing the standard fare.
     
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