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Broad site or niche specific site?

Discussion in 'White Hat SEO' started by AgentZero, Jun 25, 2011.

?

Which way to go?

  1. Broad Based Site

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  2. Niche Specific Site

    0 vote(s)
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  1. AgentZero

    AgentZero Jr. VIP Jr. VIP Premium Member

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    Occupation:
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    Im about to start a new project (long-term), however im contemplating on whether to build a site just based on 1 category e.g. fitness OR a site which has multiple different categories e.g. fitness, lifestyle, finance, motivation, dating, etc.

    Im thinking of building a broad-based site, why (PROS)?

    - Cost-effective (don't need to build a brand new site for each category)

    - My ability to find new keywords to target expands (if i just build a site on fitness, then im stuck with just fitness keywords)

    - I can write about things which i enjoy (e.g. motivation, learning) while hire writers for other categories like fitness.

    - The site will build good authority overtime since i will be constantly working on it (building backlinks to new posts), and then naturally overtime posts should naturally rank without much backlink push.


    Negatives
    - Not really good way to diversify if it gets bitch slapped by google (but i do have other sites, and mini sites) Not too worried about this, since the site will have really high quality articles. Low chance of it getting spanked, and if it does it would be for a short-period of time because its a mistake on their end.

    - I've read the Master Plan and because my site is going to be broad its not going to be ALL relevant OR themed properly, not sure if this is a negative or how to deal with it.

    -------------------------------------

    What do you guys think.?

    Do you think there will be any negatives from a SEO point-view e.g. like having multiple unrelated categories? Rather then a related categories. Should i even worry about this?


    Examples of broad-based sites
    http://www.mensfitness.com/
    http://impulsemagazine.net/
    http://www.lifehack.org/
    http://thinksimplenow.com/
    http://www.lifeoptimizer.org/
     
  2. manakill

    manakill Jr. VIP Jr. VIP Premium Member

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    Niche.. Being able to narrow the target down is key. They 'qualify themselves' for the sale in their head at that point.
     
  3. falcoarticles

    falcoarticles Junior Member

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    In my opinion, authority website on a wide niche, such as consumer electronics or weight loss is a good choice, but I won't make a website 'about everything', as it will most likely be devaluated, if you face with Google manual review :rolleyes:
     
  4. pathart

    pathart Senior Member

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    I think authority is the way to go, Google prefers these site and I think as the search engines update they will rank higher as they are 'less spammy'. With a niche site the lower level of work you put in generally reflects in your rankings plus from my experience less people will link back to you.

    Good luck !
     
  5. Nookie Monster

    Nookie Monster Senior Member

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    My thoughts exactly. Look at any of the big authority sites. They have diversified and often related content on them.

    Think: People who like to hunt may also like to fish, go camping, watch sports, etc. An outdoor site with that content should get decent traffic.
     
  6. iclosem

    iclosem Junior Member

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    If you know what you're doing a broad site would be good. You'd have to have some REALLY good content. Otherwise a niche site would be better.
     
  7. mikemeth

    mikemeth Power Member

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    Depends in what you are good at I would say both type of sites can make good profit so try both :)