What is the difference between broad position and phrase position in SERP? I'm targeting keyword "AAA BBB". Should I be concerned about ranking in AAA BBB without quotes, or "AAA BBB" in quotes? Without quotes, I'm ranking 5, with quotes I'm ranking 2. Without quotes, position 2,3,4 is the same site, wtf? I'm taking position 5 with index page, and position 6 with subpage. Why are there multiple listings? Without quotes, position 2,3,4 is taken by a forum. How do i beat them?