Discussion in 'Black Hat SEO' started by Georges, Aug 31, 2012.
which is better, braod or exact for microsoft adcenter? the keywords/niche is for Internet Marketing
i don't use that!
Exact matches are much more specific. Broad targeting allows the words to be in any order. If you have a particular phrase with 2-3 keywords, broad isn't such a bad way to target.
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