Here it is: That's right, all text, background matches the site, and the only color that ever appears is the 2GB Free online backup (represented as a link). Brilliant or what? This is definitely reminiscent of the marketing classic Gary Halbert introduced to phone directories - write something that looks like an article and people will give it more attention. Ad, but not an ad. Those complaining about CTR and ad desensitization should learn from this. The personal story is also genius.