Micro-content is a collection of short text fragments and phrases, designed in a concise form to convey a key message to the user. In a broader sense, micro-content refers to the very strategy of using short text elements. The micro-content includes: Names of pages; Headers; Slogans; Themes of e-mails; Various summaries; Tips and clarifications. My conclusion: A competently written small text affects the reader more than a detailed analog of this text. For the Internet space, this statement is particularly relevant.