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"Breaking Bad" Heads Charging $400,000. For A 30-Second Ad Spot

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Sep 29, 2013.

  1. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    go where the money is... :D

    http://adage.com/article/media/cost-breaking-bad-amc-asks-400-000-finale/244442

    The Cost of 'Breaking Bad': AMC Asks $400,000. for Finale
    Network Worked Hard to Maximize Revenue as Show Reaches Its End
    By: Jeanine Poggi

    To advertise in AMC's "Breaking Bad" finale cost some marketers as much as a 30-second spot in broadcast behemoths like "American Idol" and "Modern Family."

    At the top end, AMC sought between $300,000 to $400,000 for a 30-second ad in the final episode of the series, according to media buyers. Other buyers reported a price tag closer to $200,000. Several variables affect how much marketers pay.

    Even the lower range represents a significant jump for AMC. Ads in recent episodes outside of the finale ranged between $130,000 and $140,000 in the so-called "scatter market," according to a buyer, and cost less than that in the annual upfront negotiations that precede each TV season.

    The network has worked hard to maximize its revenue from the final weeks of the series. In order to secure a spot in any episode during the final half of the show's fifth season, AMC asked marketers to guarantee that they'd buy a large amount of other ads, such as movies
    on AMC or time on sibling channels like We TV and IFC, according to the buyers.

    Commercial time in the "Breaking Bad" finale is now sold out, buyers and an AMC spokesman said. The AMC spokesman declined to comment on the cost of ads.

    The $300,000. to $400,000. price tag would put the "Breaking Bad" finale in contention with regular episodes of some of broadcast TV's most costly shows, but it still pales in comparison to some big broadcast series finales.

    ABC asked around $900,000. for ads in the series finale of "Lost" in 2010, and broadcasters sought more than $1 million for commercials in series finales of "Seinfeld," "Friends" and "Everybody Loves Raymond."

    CBS charged about $450,000. for a 30-second spot for the series finale of "M.A.S.H" all the way back in 1983.

    The "Breaking Bad" finale will air on Sunday in an extended 75-minute episode. The series has been breaking records since it returned with the final half of its fifth season in August, nearly doubling its viewership from the premiere of the first half of the season last year.

    Last Sunday, the penultimate episode was watched by 6.6 million viewers, the most in the show's history.

    The show's late bloom has been credited to streaming digital platforms, like Netflix, that have allowed viewers to catch up to the series in time for the final season.
     
  2. SocialMediaManager

    SocialMediaManager Elite Member

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    There is so much money in meth Business i am also going to wear some underwear's and start cooking
     
    • Thanks Thanks x 3
  3. watsonovedades

    watsonovedades Senior Member

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    Great to see they give credit to Netflix, because they do bring up a great service to the film and series lovers
     
  4. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    I heard most of the ad space has been bought up by meth dealers:)
     
  5. ExpressFans

    ExpressFans Jr. VIP Jr. VIP

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    Waste of money IMO, everyone's going to be talking about the show with each other during the commercials anyway.
     
  6. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    i'm watching the final eps right now.
     
  7. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    Can I have a review copy once you have cooked up?

    Ah TV commercials, that special time when I go for a dump.
     
  8. plouyd

    plouyd Regular Member

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    there is actually a video of a DEA agent showing you step by step how to make it, so you can look out for it ofcourse. i tried to find it for you but i gave up :)
     
  9. SocialMediaManager

    SocialMediaManager Elite Member

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    Review Copies will be for Donors and Administrators only as we will be making 99.99% pure in our backyard lab so we cant risk selling it on streets giving reviews to jr vips :cowboy: