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Brands on Twitter: Share your bot strategies for legitimate brand marketing

Discussion in 'Twitter' started by GwenGwen, Oct 13, 2015.

  1. GwenGwen

    GwenGwen Junior Member

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    I use bots to grow the presence/reach of my clients on Twitter. These are legitimate companies and brands that are already on Twitter, but wish they could increase their influence and conversion rate.

    By "legitimate", I simply mean real brands with real accounts (and not accounts created only to get traffic).

    Marketers: let's share our strategies here.
    It can be super basic or really advanced. Doesn't matter, as long as it's clever, smart and clean. It can be about:
    -- automating tasks
    -- finding active and influential users
    -- engaging with users
    -- your most effective action phrases to get people to click
    -- tools that are improve your reach
    -- etc.

    (Don't tell me about your hundreds of fake account all liking to the same website, reposting fake blog posts and favouriting each other. There are plenty of great stories about this type of strategies on other forum threads :) )
     
    Last edited: Oct 13, 2015
  2. uncce

    uncce Junior Member

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    Can you share first?
     
  3. GwenGwen

    GwenGwen Junior Member

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    I'll start with this:

    Find your direct competitors on Twitter and...
    — Blacklist them to make sure you don't accidentally favorite/retweet/follow them.
    — Follow their followers and try to get follow-backs.
    — Follow anyone sending a tweet to their customer service account (this means the users are not 100% satisfied with your competitor's services and this is an awesome opportunity for you)

    Find the influencers in your niche and...
    — Whitelist them.
    — From time to time, reply to their tweets (personalized tweets! not automated). Have a conversation.
    — Try to get a followback from them.
    — Try to get a shoutout or a mention (but don't beg for it)
    — Follow their followers and try to get follow-backs.
    — Follow whoever favorites or retweets them.

    Find the news source of your industry/niche (big media, small media, individual journalists, bloggers, etc.) and...
    — Monitor these sources and post/retweet articles from time to time (you want to look like someone who is active in your industry)
    — Since these news source publish content that is highly "sharable", favourite whoever posts articles from these sources. But, you may want to fine-tune your search strings to avoid favouriting tweets that include the username of influential bloggers or journalists. If you favourite a tweet and their username is quoted, they'll get a notification. And if you automate this, you'll look like you're desperately stalking their audience (not good!)

    Find the popular hashtags of your industry/niche and...
    — Monitor these. They will change over time. If a new hashtag is suddenly trending, USE IT!
    — Reply or favorite or retweet people using this hashtag, depending on the context.

    Find users asking questions regarding your niche (about a product, service, general question) and...
    — Favorite and reply (be careful with automated replies. you don't want to sound like a bot)

    When people follow you...
    — You may or may not want to send them an automated welcome message. Some people hate this, others don't mind
    — You may want to favorite or reply to one of their latest posts. Stronger engagement.
    — Don't exclusively favorite tweets by people who are not following you (in order to get them to follow you). You may want to favorite tweets posted by your followers, from time to time. Stronger engagement.

    And more basic stuff, but a cool reminder...

    Post great content. Period.
    — This is the key to increase your Twitter presence and influence. Crappy content won't get you very far.
    — Some marketers recommend the rules of third. ⅓ of your tweets should promote your brand and products, ⅓ of your tweets should be more general, ⅓ should be retweets (from your audience or from influential people in your field).

    Make sure your profile looks great
    — Upload a high resolution profile and banner photo (really basic, but some people don't get this...)
    — Compose a clear and engaging bio. Use positive words and action verbs. Don't brag too much. You should look like a leader in your niche/industry.
    — If you tweeted something relevant/important or something that went viral, you may want to pin this tweet on the top of your feed (Twitter added this new feature some time ago). People will see this tweet when they look at your profile.
     
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    Last edited: Oct 13, 2015
  4. GwenGwen

    GwenGwen Junior Member

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    Yep. I was just composing my message when you posted yours. I'll add more stuff later today :)
     
  5. uncce

    uncce Junior Member

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    This is nice. ( nice thinking :) )
    I'm not doing branding yet, but the plan is:
    which simply means gazzilion bots tweeting about some hashtag or brand. and i'll get the attention simply by liking, following. (most regular user tweets are not worth retweeting)
     
    Last edited: Oct 13, 2015
  6. GwenGwen

    GwenGwen Junior Member

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    I edited the first comment above with a lot of cool stuff.

    I know this thread is about BOTS, and pretty much everything posted above can be automated.
     
    Last edited: Oct 13, 2015
  7. uncce

    uncce Junior Member

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    Could it be about the platform itself? Twitter and other SM sites would be dead without bots and marketers. Who posts all the content? Not users. The best of them get no more than 10 favs/retweets and most of those tweets are community(school,sports club, whatever) related. Excluding celebs of course
     
  8. GwenGwen

    GwenGwen Junior Member

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    From a user point of view (and not a marketer), I think Twitter is great. I use it more often than Facebook (but that's a personal thing). Twitter is rarely about all favouriting the same tweet, and it's more about micro-conversations, getting breaking news, posting and exchanging ideas. And, from time to time, something goes viral :)
     
  9. GwenGwen

    GwenGwen Junior Member

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    Come on guys, anyone has something to share?
     
  10. ronatita

    ronatita Newbie

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    These are great tips. Will follow. I do not have anything to share though.
     
  11. thehounds

    thehounds Regular Member

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    The only thing is, I would be exceedingly careful when using bots for clients. In fact I might opt for something like Crowdfire instead. Seem like it could be disastrous if you get a client's account banned permanently?

    In my limited experience, when using a bot, it's good to also do some tasks manually, like tweeting or favoriting. Then the footprint won't look totally automated. Of course, this isn't possible if you're running dozens or hundreds of accounts. But for my very few accounts, it's what I do.
     
  12. GwenGwen

    GwenGwen Junior Member

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    Ab-so-lute-ly.
    I don't reveal my (not purely white hat) methods to my clients, but if this strategy ever resulted in a banned account, that would be a disaster for their brand (and I would lose the client and their precious budget).

    With bots, I never post anything on behalf of my clients. Not even retweet. Simply favorite/follow/unfollow.
     
  13. thehounds

    thehounds Regular Member

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    You might have already revealed this, but can you say how many accounts you are running? Are you using proxies?
     
  14. markantos

    markantos Junior Member

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    Can I use this?

    but surely 20 times? Isn't it annoying?:)

     
  15. Boriss

    Boriss Supreme Member

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    Very good information, thank you!
     
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  16. GwenGwen

    GwenGwen Junior Member

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    I'm testing a method with only one account now. But if it's for my clients, I'll definitely use one proxy per client (and will charge this fee directly to them anyways).
     
  17. GwenGwen

    GwenGwen Junior Member

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    I'm now looking for ways to find and blacklist offensive Twitter accounts. They are easy to find, but I have a hard time blacklisting them automatically with Follow Liker. If anyone has an advice, please comment :)
     
  18. John.

    John. Power Member

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    Sweeeeeeet post!!
     
  19. praetserge

    praetserge Power Member

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    I use bots to follow/unfollow for my main accounts but I do some activities like tweeting and retweeting manually so far I had no problems with twitter.
    As OP correctly said, you need to make sure you set up your twitter account correctly and appealing and post useful tweets if you really care about your twitter presence.
    I'd rather have 10 accounts properly set up like real businesses than 100's of fake accounts on full automation.
     
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  20. jameszonner22

    jameszonner22 Newbie

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    Some good stuff on this thread, thanks y'all