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Brandon's Journey #2: After A Successful Two Year Journey, I'm Back With A *Huge* New Goal

Discussion in 'My Journey Discussions' started by motzart, Nov 1, 2014.

  1. prab1996

    prab1996 Elite Member

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    your gf's <3 ♥♥♥♥
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    There are many links to your site from that site , i though you might have purchased a sidebar link or something. (i was short of time).
     
  2. karupoiss

    karupoiss Elite Member

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    I really like your last journal and I will be sure to follow this one as well. You could, if you don't mind, post income reports after every week/month. Good luck!
     
  3. Asif WILSON Khan

    Asif WILSON Khan Executive VIP

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  4. crupent

    crupent Newbie

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    Goodluck! I see great things from this!
     
  5. nutserious

    nutserious Power Member

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    Nice dude but how much have you earned sine the last 2 years online?
     
  6. motzart

    motzart Power Member

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    Not going to start an argument here -- suffice to say, the mods are in full awareness of this (they reinstated my account).

    I was temporarily banned for trolling on IRC (having nothing to do with the forum), and then came back under this username.





    Ahh yeah. I used to comment on his blog posts a lot -- learned a good bit of SEO from him. That's probably the source of all the links.

    Stay away from my backlink profile :D







    I'm not really sure how I want to handle this, due to the growth in my business. I'm a bit conflicted here.

    I don't know if I want to continue posting income reports like that in the future. But I promise to find something to take its place that will showcase progress (if I don't start posting income reports).
     
    Last edited: Nov 11, 2014
  7. Asif WILSON Khan

    Asif WILSON Khan Executive VIP

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    No problem Mate, was just curious. Good Luck with the Journey
     
  8. motzart

    motzart Power Member

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    I'm still here -- just been hard at work. :)

    Priorities this week:
    • Finish VBC sales funnel (right now I don't have an about page, or post opt-in thank you page)
    • Think of related products/services for future growth (not sure where I'm going with this right now)
    • Open new website, for a more personally-branded marketing site (VBC will become it's own site/brand, I don't want that to be my personal "hub")
    • Turn all of my writing/content marketing processes into a step-by-step guide (in case I want to bring on inhouse writers to help with the workload in the future)

    As you can see... I've got a lot on my plate...

    But...

    Conservatively expecting November to be 2X as big as October... if that gives you guys a hint of how things are going.

    So I'm happy.
     
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  9. danieledwards

    danieledwards Registered Member

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    any earnings updates?
     
  10. KvotheLionheart

    KvotheLionheart Newbie

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    Hey man... wow, I just finished reading the two year long journey. Good stuff man very inspirational. I saw that you were an intp, I am as well. I can tell you have a similar way of thinking/approaching things as myself. I noticed you were thinking about starting an e-commerce site. What ever happened to that? I'm actually starting one now and was hoping to see more on that. Either way I'll be around. Keep up the good work man.
     
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  11. miragevsseo

    miragevsseo Newbie

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    I like journeys and case studies, will follow carefully.
     
  12. smartalex

    smartalex Regular Member

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    Hi Brandon, I love reading your journeys. I like that you focus on a few things because I think spreading yourself too thing would only harm the growth. Personally, I think delegation is a problem for you now since you have to do all things by yourself, there is less time to work on the "big picture".

    Anyway, I'll keep following your updates.
     
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  13. motzart

    motzart Power Member

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    Yeah, so I ended up not going through with the ecommerce site.

    At the time it was basically a joint venture between me and an SEO guy. The idea was that I'd handle the content production and he'd handle the on-page SEO and backlinks/driving traffic.

    I still think that would've been a good idea. We actually had a great domain name, a lot of the content finished.. and a lot of the work done... but then life just sort of got in the way. He had to move jobs, I think he ended up opening his own SEO firm... so things were just too crazy to work on the ecommerce site.

    We parted ways as friends + said we would come back to the idea in the future... it just hasn't happened yet.


    RE: INTP... I'm still really into MBTI.

    It's really funny that you pointed that out... because I've been trying to decide if I'm more INTP or ENTP recently. I used to think I was more introverted because I spent a lot of time on my laptop/needed alone time to "recharge" mentally after being around people (like big social gatherings) but I'm not too sure.

    There is definitely a different perspective/thought process that comes from this personality... because I find myself seeing things very differently than others, most of the time.

    But yeah -- I tend to approach everything in life as problem solving. Basically what's the problem and what framework can I use to solve the problem.




    Yeah -- you're actually 100% correct. This is something that's been annoying me... and I plan on dealing with it ASAP.

    I really should be delegating a lot of my workload (everything that doesn't require "me" personally)...

    I know this is a logical misconception... but I keep thinking if I'm not doing it, it won't get done *right.* But that's just not true.

    On the other hand, I can afford to do everything myself for the time being... and then in the future when I delegate work it'll be that much easier to give specific instructions, because I'll know step-by-step what I need them to accomplish (and have first-hand experience).



    I haven't decided what I'm doing to do about earnings updates.

    I feel like I'm getting to a point where this is a bad idea.

    Partly because it's misleading (my earnings shouldn't really serve as inspiration/motivation for anyone else... or rather they shouldn't influence your decisions)... and partly because I'm running an actual business now... and that just doesn't seem professional (since I've got clients from this forum, and I obviously need to respect their privacy...) I realize that an income report doesn't directly jeopardize client privacy.. but it just seems unprofessional at this point. (And you know that I'm the last person to worry about that kind of stuff, normally.)
     
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    Last edited: Nov 20, 2014
  14. motzart

    motzart Power Member

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    Hey guys, thought it might be valuable to make a post explaining how I "do" SEO...

    Disclaimer: I don't consider myself an expert on SEO... this is purely to show how a "non-SEO" can get a piece of the action...


    Here's where I'm at right now:
    • No 'blackhat' SEO (basically no automated spam/links/anything)
    • Just a few guest post links, some forum links, and others.... (all 100% natural)
    • No thought given to anchor text/diversification/optimization...
    • Basically, no off-page optimization... I just let things happen

    (You can check my backlink profile if you want proof of this...)

    If I had to guess, I probably have less than 20 referring domains... other than a partial 301' from one of my old sites. (Once again, done for traffic without any thought given to SEO.)

    If you look in Majestic/Ahrefs... it looks pretty bad (low trust flow etc...)

    My point is: If you judged my site the way average "SEO's" do... you'd think it was bad or wouldn't rank.

    But then...

    [​IMG]

    Once again -- this isn't to "prove" anything.. this is just to show what works for me.


    Instead of focusing on off-page SEO and backlinks... instead I focused on on-page optimization.

    1. Keyword Research - My personal content strategy is finding keywords/topics to blog about that are both SEO-friendly & user-friendly. The idea is that content needs to be optimized for search, but written for people. If I'm ranking/driving organic traffic AND social shares.. then I know I accomplished this step.
    2. Content Strategy - What's the point of each blog post I write? What's the point of every page on my site? I look at my site like a marketing funnel. Everything needs a purpose... if I'm writing a blog post there's a specific reason.
    3. On-Page Optimization - Always using images (I typically purchase graphics from a stock site, then optimize the info to suit my needs... filename/alt/title etc.)... Always having solid structure on the page... title tags/H1/H2/H3/images/bullet points/formatting etc. Always deep/rich content... most of my blog posts are over 2,000 words (just because I'll write until I feel like I've covered the topic effectively.) Optimizing meta title + description to boost SERP CTR. I'm pretty sure this is a bigger factor than people realize...
    4. Slight Promotion - Posts are pushed through real twitter/other social channels... often, if it's a great post and really valuable... I'll do a small reddit promotion or at least put some thought into a reddit post. (Hoping for >50 upvotes on a normal promotion that I put thought into.)

    Keep in mind: These are all longtail keywords. I'm not even going to bother with "heavy" competition keywords... because it just isn't going to happen.

    Notice that my serp tracker doesn't even think there are any searches for most of these keywords. (I wonder if that's because it's taken from google keyword tool?) That's how long-tail most of these queries are.

    Interestingly enough, I don't pay any attention to volume. All I think about is whether I can rank for the query, and if it is worth my effort/time.

    When I get one of these keywords into the top 5... I get maybe 10-50 hits a month from them. Again -- that doesn't seem like much (and in terms of quantity, it's *not*), but that's because I don't care about quantity.

    Since these queries are laser-targeted for the exact person I want hitting my site/landing page... I get a significantly higher value per visitor than a normal site. That's the main reason I'm able to do this profitably.


    If you run a freelance/consultancy/high-priced product or service business... think about shooting for the valuable long-tails.
    I think it's really the smartest "80/20" approach to SEO, where you don't need to invest tons of upfront time with lots of risk like normal SEO.

    Let me know what you think and if you have any questions.
     
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  15. motzart

    motzart Power Member

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    Life has been crazy. Haven't had much free time for an update here.

    December is looking to be another solid period of growth... I'm mainly working on preparing/strategizing for 2015 and figuring out what I need to accomplish over the year.
     
  16. motzart

    motzart Power Member

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    Hey guys,

    I know it's been a long time since I updated...

    Here's what I've been working on in the past month:

    Growing VBC -- Working on the marketing mainly (optimizing sales letters, landing pages, and email marketing). Doing content marketing for myself, etc.

    Handling the growth... I'm at a point now where the writing/client work is growing beyond what I can handle myself... so I'm figuring out the next step for handing growth from that standpoint.

    Working on a new project... This isn't anything game changing, it's a side-project I've been thinking about for a while. Now I'm just taking action on it. Could potentially double (or more) my overall business/revenue... I'll update with more details in the future and let you guys know how it's going.

    Let me know if there's any questions.

    Good luck to everyone in 2015!
     
  17. motzart

    motzart Power Member

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    Small update.

    Just checked my rankings... and it looks like things are still increasing.

    Haven't done anything to the site in a couple months... that means no "SEO" at all.

    And the long-tail rankings keep going up and up.

    [​IMG]

    Don't believe everything you hear from the SEO "goo-roos."

    There are many different (effective) approaches to SEO... most businesses don't need "secret" techniques and blackhat tactics to succeed... they just need to learn real marketing.
     
  18. karupoiss

    karupoiss Elite Member

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    How many visits/day do you get from purely search engines such as Google, Bing, Yahoo etc combined?
     
  19. motzart

    motzart Power Member

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    Not much, only a few hits a day. The only terms I'm ranking for are really low volume, but super specific queries. My goal was to go for queries that only my target client would be searching for -- that would also be easy to rank.

    So basically as long as I get X number of conversions per month, I'm happy... regardless of the number of overall hits.
     
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  20. karupoiss

    karupoiss Elite Member

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    How is the business going?