Well, this is a thread which has been inspired from the oustanding thread of Abstroose : I've been trying to focus more on branding of one of my company over the last 5 days. I managed to pull out a tremendous amount of work in such little time. I barely slept as i was too excited to carry this out. I was like going to bed for 20 minutes, figured i couldn't sleep and that i needed to keep going, woke up and work up to 6AM, sleep for 4 hours and get back to it. Anyhow, you'll find below the workshop deployed in details and yet i can barely understand what happened so far : - Post updates on my fanpage and made it look like better - Post twitter updates through Hootsuite (relevant answers to users who are posting in the area + tweets) - I created a tumblr blog (not indexed yet) which is centralizing pinterest pictures, youtube videos so far. - I created an official youtube channel and post a few "quality" videos and a branded one. (3) The channel got indexed in a day. I interlinked all the official social networks in the sidebar which was the first thing i did, so i know google crawled all the properties. - I created a company profile on linkedin (not indexed yet) - I created a my first Pinterest account (not indexed yet) - Updated the G+ Page with pictures / videos - A few blog posts on the website itself with the youtube video and some content (200 - 250 words) I've added content to all of these, interlinked them all as far as possible and also published status updates of all those. Before keeping going, I made a discovery recently with Google Alert. Google happens to see the links before it gets indexed. For instance i received a few alerts of non indexed links. I'm not quite sure if there is a correlation with that and the bump i noticed. I've been also posting on relevant wikis, through the following google command : Also, i've posted on related forums some quality links. Manually registrating, and adding my company name. None of those are indexed yet. I haven't tiered anything yet. And i don't think i will waste this pure WH method in turning grey. Results : The website was hit by the second penguin update. It isn't an EMD. I haven't removed / disavowed any links. I managed to recover most of the results over the months with grey methods (web 2.0 mainly) Anyhow all the keywords had a few bumps but 2 in peculiar dragged my attention. I have never worked on it, there is maybe 1 indexed exact anchors to the page the keyword is reffering to. It is an extremely difficult keyword even though i may not have hit the massive competition gap yet but still. Keyword 1 : (Word 1 Word 2) : From 485th to 30th Keyword 2 : (Word 2 Word 1) : From 333th to 37th Please note, that there was no virality, and this isn't rocket science, it was just about branding. I'll update this thread if i keep the rankings and if it increases along with the indexing of the branded properties. I'll also extend this to another website. To conclude, i'm wondering what factors Google played on during the EMD update, did they reduce the semantic value of the domain or did they increase corporation signals, or both ?