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[Branding] 2-3 Hour Branding for New Websites/Domains

Discussion in 'Black Hat SEO' started by MatthewGraham, Jul 27, 2017.

  1. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    Wrote this out earlier to share with an employee for misc. new projects. Sharing here too since it might be useful to people. Formatting converted weirdly, but close enough.

    [Branding] 2-3 Hour Branding for New Websites/Domains


    Once you have one successful business/service in a niche, make more of them. If it ain’t broke, don’t fix it. Or if you’re starting a new business and have no idea what you’re doing, you want to at least look like you vaguely know what you’re doing. Fake it until you make it.

    Problem with any new website: If your website looks like a one-man show run by some random neckbeard living in his mom’s basement, people won’t trust you.

    This guide is the MatthewGraham™ tried-and-true method of making a new branded website/service/company look like a super-legit time-tested empire. The goal is to create content that will:

    • Rank on page 1 (results 1-10) for the terms [YourBrandName], [YourBrandName] review(s), and similar

    • Paint your business in a positive light by taking advantage of:

      • Rich-snippets displayed by other websites

      • Title tags from other websites

      • Other similar content embeded into Google’s SERPs
    After using this method, when potential clients search for your brand or reviews of your brand they will see ten results that you control. Without even clicking through to a single page, your brand will be portrayed positively.


    Implementing the Method

    Google Maps/Places Listing

    Submit your business to get a listing on Google Maps. You can do that here:

    https://www.google.com/business/


    Don't have a physical address? Get a PO box. They work perfectly.


    This step is important because having a Google Business listing will cause a sidebar with information about your business to be displayed for brand-related services (including “[brand] review/reviews”). This makes you look more professional to potential buyers.


    You should also post 1-5 Google Business reviews. Google Reviews have a fairly strict spam filter, so you may want to hire someone who specializes in this. These reviews are particularly valuable because Google will highlight them in the sidebar for all brand-related searches.


    Sitejabber and Trustpilot

    If there are two review platforms that don’t care at all about verifying the authenticity of reviews, it’s SiteJabber and TrustPilot. Post 1-3 positive reviews on both platforms. With zero additional effort on your end, the pages will index for “[Brand]” and “[Brand] reviews”. Ideally have a VA drip feed these out after this to increase legitimacy.


    Don’t have a service that would normally be reviewed? Do it anyway. You can literally review anything on these platforms. Here are the pages where people have reviewed Wikipedia, which doesn’t exactly sell services:


    Why these specific platforms? Here is why:

    • Requires basically no effort to get reviews live (way easier than Yelp or Google Reviews). Unique IP + Unique email and the review goes live and sticks basically every time.

    • If anyone posts a complaint about you, you can make a business account and flag it with some vague complaint that it’s not real and 90% of the time it will get taken down

    • They display rich snippets (anyone who searches for your brand will see these results as rating you “4.87 stars out of X reviews” with visible star ratings

    YouTube

    1. Write a testimonial-type script.

    2. Pay someone on Fiverr to record it through a gig like these:

      1. https://www.fiverr.com/search/gigs?query=testimonials
    3. Upload it to YouTube. You have two options:

      1. Upload it to an official YourBrandName YouTube account and include a disclaimer. Something like “this is a paid actor etc etc…”

      2. Upload it to a fake person’s account and pass the testimonial off as real

      3. Generally the first option of uploading it to the brand account is my preference, since it’s super obvious that all video testimonials that have ever been filmed have been paid. But take your pick.
    4. The title of your video is how it will show up in SERPs. Pick a title that:

      1. Includes the term “[Brand] Review(s)” and

      2. Portrays your brand positively. What 60 characters do you want people to see when they look up your brand? Write them here.
    5. Bonus: If you record multiple of these and put them all on your brand’s YouTube, make a playlist called “[Brand] Reviews/Testimonials.” This is a page in and of itself that can show up in SERPs

    YouTube videos are great for this type of branding because they show a preview of the video in the SERPs, which goes a long way in terms of making the top results about your company look legit. The thumbnail stands out and makes your company’s results look more complete/professional to potential clients.


    You can also try DailyMotion/Vimeo for similar results.


    Glassdoor

    Follow the same process as SiteJabber and TrustPilot. Slightly more bureaucracy to create an account, but still super easy. Good option because:

    1. The site has multiple review pages for any given business (e.g., a page for general company reviews, a page for reviewing benefits, etc) and they all show rich snippets. Shows up all over the place in brand-related searches with no effort on your end

    2. Shows rich snippets with 5.0/4.89/etc stars

    3. Glassdoor is for employees/contractors to review workplaces, so there are almost never any complaints posted on this platform, which means basically zero upkeep. Also, if you’re a one-man-show, this makes you look like you have a super-skilled team.

    Sites with Customizable Title Tages

    1. Pick some forums. Here are some options:

      1. https://www.quora.com/

      2. https://answers.yahoo.com/

      3. https://www.reddit.com/

      4. https://voat.co/

      5. https://betapage.co
    2. Post some threads with titles about your business. Whatever you pick as your titles will be set as the title tag for most forums and will show up in SERPs. Good options:

      1. Is [Brand] legit?

      2. Just bought [product] from [brand]. Here’s my [brand] review!

      3. Etc.
    3. Actually include a decent amount of good. Plus throw in some replies to the thread from other accounts plus upvotes/likes/shares/whatever

    4. Repeat for as many different platforms as possible. Google likes to index content from a variety of platforms in its search results, so spread these across multiple platforms.

    Additional/alternate options for filling in these gaps is to make social media profiles, such as:

    Unfortunately, you can’t control the title tags for these directly. However, having a presence on more social media platforms does generally make your company look more professional, so these are still useful in and of themselves


    Notably, Facebook has support for showing reviews in SERPs through rich snippets. Reviews are a little trickier to fake, however, since you need legit-looking accounts. No one just makes a Facebook to post a review, whereas people do that all the time for sites like Sitejabber. Use your discretion.


    Bad Options

    • Yelp

      • Spam filter is actually good

      • Requires more effort to set up

      • They hate you
    • Wordpress sites or other web 2.0s

      • Generally need some age, content, and/or backlinks to index/rank well. If you put the effort in these, can be good. Or if you happen to have a random website to throw up a review on, that can also be effective. Fine option, but more time consuming.

    Conclusion and Results


    If done correctly, with about 2-3 hours of work, your company will go from looking like obscure junk to a well-respected business. A search result for your company should yield something like:


    • #0. [Sidebar with Google Business listing + Google Reviews] -- not counted as a result

    • #1. Your Brand’s Official Website

    • #2-4. Sitejabber, TrustPilot, and Glassdoor reviews showing all showing 5.0/4.91/4.87/other for your business

    • #5. YouTube testimonial videos

    • #6-10 Assorted forum threads and social media platforms that say positive things about your business
     
    • Thanks Thanks x 15
  2. blogzandstuff

    blogzandstuff Elite Member

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    Trying to work out the point of this, what ya sayin'?
     
  3. MisterF

    MisterF Jr. VIP Jr. VIP

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    Thanks for this;

    "Rank on page 1 (results 1-10) for the terms [YourBrandName], [YourBrandName] review(s), and similar"

    How often do you get these results and over what time scale?
     
  4. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    When people look up a brand/website, you want the first page of the SERPs to show, in addition to your brand, assorted other content that portrays you positively. E.g., good reviews about your company, etc. Basically it's a list of sites where you can easily put up content about a new website that will then rank when people search for your brand.
     
  5. blogzandstuff

    blogzandstuff Elite Member

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    Yes I know that, I meant why put the whole article on here, a summary and points would have done
     
  6. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    How often:
    • Have tested it on three sites between the start of the month and now. Working well on all three. Had used it on and off for new sites before this month. Maybe once every few months before recently.
    Time scale:
    • The sites listed higher in that list -- Sitejabber, Trustpilot, Glassdoor, Google Places, YouTube -- generally index within 24 hours max.
    • Stuff under "Sites with Customizable Title Tags" can take a few days/weeks to index. Faster if you throw a few backlinks at them.
    • Generally when I have a new site under construction will get the ball rolling on this type of content early, then once the actual site goes live it should all be indexed
    Already had it written out to explain to someone else who is fairly new to IM. Left it as-is when reposting here.
     
    • Thanks Thanks x 1
  7. cyrusv

    cyrusv Jr. VIP Jr. VIP

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    Great share!
     
  8. ngocdang83

    ngocdang83 Newbie

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    I think you should add ResellerRatings in the list
     
  9. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    Thanks for the suggestion. I've never used that website, but they would probably work decently.

    Review Page on Your Website
    Another suggestion that I forgot in that original guide: Consider adding a page to your website along the lines of website.com/brand-reviews.html. Easy way to set that up is to aggregate some reviews that you posted on other platforms, put some content around it about how the brand is super great, etc. Plus since it's on your own domain, you can set up Rich Snippets to show the aggregate score for the reviews that you decide to include. Usually won't rank for searches for just "[BrandName]," but will almost always rank in the top 10 for "[BrandName] review(s)."

    Pros
    • Basically always shows up in the top ten for "[BrandName] Reviews"
    • Complete control over the page and it's title tag
    • Can set up Rich Snippets
    • Some websites have all ten of the top search results for [brand] reviews as different review pages on the brand's official website, although this takes more effort and isn't even necessarily ideal.
    Cons
    • Can be slightly tricky to get Google to actually show your rich snippets (although title tag and page in generally usually index fine). Generally page/domain needs some credibility/authority/history/backlinks/etc before it will show Rich Snippets.
    Bonus - Reputation Management Guide/Thread
    Also, this thread has some similar suggestions from a slightly different perspective (recovering reputation for an older site rather than creating reputation for a new site):
    https://www.blackhatworld.com/seo/success-online-reputation-management-101.533345/
     
    Last edited: Jul 28, 2017
  10. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    There are a lot of sites like TrustPilot.com but if you're going to pay you need to commit to a review strategy that will generate more positive reviews on a regular basis. Paying for TP (and others) will be a waste if you don't nurture them.
     
  11. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    Yes, best if you either:
    • Set up a system to automatically send review requests to your clients / have a link to the review site from your own website
    • Or, if you want to do it in a blacker-hat way, have a VA drip feed on a schedule
     
  12. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

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    Really great thread you put together. It's refreshing to see something this well laid out. Awesome share.
     
  13. amoon

    amoon Jr. VIP Jr. VIP

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    Great share. ya....

    [​IMG]
     
  14. look_nohat

    look_nohat Newbie

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    will it works for non service/product/company site?
    lets say a personal blog focusing on money saving or a movie review site or just another amazon review site.
    how to adjust this branding method to suit the needs?
     
    Last edited: Oct 20, 2017 at 7:40 AM