Don't hate me. I've did a test of using a EMD with a kw that has some search volume. Meaning, the searches of that keyword became "branded searches", because it was my domain, my site name, i linked with branded anchor as well. Ive made other site along this one that has no brand searches at all. linked similar as above site. theres absolutely no difference. the one with branded searches isnt ranking any higher. Whats your opinion. PS i make that thread because I know i will be able to provide natural branded searches as im starting something white hat I have what people will search for.