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Branded Searches == myth?

Discussion in 'Black Hat SEO' started by aidenhera, Aug 10, 2017.

  1. aidenhera

    aidenhera Elite Member

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    Don't hate me.


    I've did a test of using a EMD with a kw that has some search volume. Meaning, the searches of that keyword became "branded searches", because it was my domain, my site name, i linked with branded anchor as well.

    Ive made other site along this one that has no brand searches at all. linked similar as above site.

    theres absolutely no difference. the one with branded searches isnt ranking any higher.

    Whats your opinion.



    PS i make that thread because I know i will be able to provide natural branded searches as im starting something white hat :) I have what people will search for.
     
  2. patriotnews

    patriotnews Senior Member

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    If your keyword is dog sex
    And you make 2 websites
    1) Dogsex.com
    2) Neonatnight.com

    Do you honestly think google can't tell 1 is an EMD and not give you credit for such a blatant attempt to game them?
    Plus your backlinks won't be truly branded, but rather exact KW match.

    Google is smarter then you think.
     
  3. aidenhera

    aidenhera Elite Member

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    how possible they detect it?
    ps what made you think of dog sex
     
  4. what_hat?

    what_hat? Jr. VIP Jr. VIP

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  5. alexzeto

    alexzeto Registered Member

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    So if I have a store called "Super Jeans" and create a website called www.superjeans.com means that instead of trying to create a website for my company Google "knows/think" that I'm trying to game their system ? LOL

    GOOGLE doesn't have a brain, common sense goes a long way with SEO...
     
  6. onebluesummer

    onebluesummer Registered Member

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    Its so much easier to just give people exactly what they want.
     
  7. SEO

    SEO Jr. VIP Jr. VIP

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    Per the usual, the truth is somewhere in the middle. Google isn't all knowing, but they aren't complete idiots either. They have systems in place and probably have some semblance of understanding on branded vs EMD.

    https://www.link-assistant.com/news/keyword-refinements.html

    If some brand new site comes out of nowhere, but there is a good amount of search traffic for the "brand name" predating the site, then just from those 2 facts alone, Google could begin to surmise that your domain is keyword based rather than branded.

    Here's an example with Snapchat. I think an algo could determine with reasonable probability that this is a branded website:

    branded-domain.jpg
     
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  8. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    Came here to say this.

    Another reasonably easy way to programmatically check if a domain is branded or EDM is to check if there are already numerous other domains with the same or similar domainnames. If buyshoes.com, buy-shoes.com, buymyshoes.com, buyingshoes.info, buyshoes.xyz, purchaseshoes.org, shoestobuy.com, shoebuyers.com, mybuyshoes.com, and other variations of basically the same domain already exist, it is fairly easy for a robot to infer that there's a decent chance that a domain is an exact or partial match for a keyword.
     
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  9. alexzeto

    alexzeto Registered Member

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    I like your example but this is my take, Google is a probably based machine, like this:

    2 million pages contain "weight loss" in the article: +1 (easy to add weight loss in content, anyone can do that anytime....)
    1 million pages contain "weight loss" in the Title: +2 (easy to add weight loss in title, anyone can do that anytime....)
    500 thousands pages contain "weight loss" in the InnerUrl: +3 (need a 301 in order to do that...harder to change....)
    100 thousand pages contain "weight loss" in the anchor text: 5+ (most people don't know what a link or anchor text is, this is why they use this as a big factor)
    1000 thousand websites contain "weight loss" in the website name: 7+ (How easy it is to move an entire website and also create a 301 risking years of work ? )

    By using a domain with partial match or EMD you are going to benefit from the keyword in the domain no matter what as long as you don't screw up in the anchor text profile.

    I have EMD's in different niches around 8/12 months old beating websites 7+ years and 2 thousand more pages than me, my only guess is (domain name+anchor text).
     
    Last edited: Aug 11, 2017
  10. patriotnews

    patriotnews Senior Member

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    Is the keyword you want "super jeans"? Or is that your brand?

    Follow my example...
     
  11. patriotnews

    patriotnews Senior Member

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    Because the keyword, the word you are targeting, think score based, and see how EMDs effect it.

    PS: I choose niche ideas few work in for examples.
     
  12. aidenhera

    aidenhera Elite Member

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    but it means their databases will get pretty big
     
  13. SEO

    SEO Jr. VIP Jr. VIP

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    I agree with most of your logic until the last 2 steps:

    2 million pages contain "weight loss" in the article: +1 (Extremely Organic and naturally occurring)
    1 million pages contain "weight loss" in the Title: +2 (Really Organic)
    500 thousands pages contain "weight loss" in the InnerUrl: +3 (Really Organic - Often the URL is a reflection of the title)
    100 thousand pages contain "weight loss" in the anchor text: 5+ (Pretty organic, but can easily be manipulation as well)
    1000 thousand websites contain "weight loss" in the website name: 7+ (In most cases, not organic)

    There's a bit of a tipping point between the last two options. When it comes to a domain, your average person will naturally pick something that is more branded because they have no idea that SEO is even a thing. I won't argue with your results. I'm also not saying that EMD won't provide any benefit. I believe it can still contribute topical relevance, but at the cost of losing the ability to pad your link profile with branded anchor text. Lots of potential for over-optimization of anchors.

    I prefer branded, but that's because I can throw out a press release to pad the link profile. I can leave a blog comment without it getting junked almost instantly. The site will feel less spammy to legitimate visitors and it looks better when/if I want to sell a site. I just feel like a site has a much better future with a branded domain. When I first started I had 4 sites with EMD or partial match domains. I converted all of them to branded. 3 really took off and did great, and my spammiest one died hard. I don't mind now because that site would've been dead weight in my existing portfolio, but it definitely sucked.

    Again, we're all talking opinions here. I'm not saying I'm right and you're wrong, I'm just providing another perspective for others who might be reading. :)

    We're talking about a company that manages 300 hours of video being uploaded every minute. Not to mention that advanced mathematical concepts and statistics can cut through a lot of the actual data they need to look at. Even in my Google Anayltics account, they use a sample of my traffic to speed up the reports I generate. I don't think they're at all concerned about their database size.
     
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  14. patriotnews

    patriotnews Senior Member

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    They are, and growing.
     
  15. alexzeto

    alexzeto Registered Member

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    Sure! You can rank using EMD or branded it is a matter of option and what you feel comfortable with.
     
  16. MikeyMikey13

    MikeyMikey13 Supreme Member

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    This was my latest EMD attempt.
    [​IMG]

    The site ranked #2 for the keyword (15K/MS), but then the site tanked. I mean it was my fault the site tanked, but yeah I had 447~ traffic within a month.

    (Sorry about providing SEMrush - don't have any other record of the rankings)
     
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  17. MikeyMikey13

    MikeyMikey13 Supreme Member

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    ehh just incase anyone doubted my comment above...

    b.b.b.bam:
    [​IMG]
    So yeah, EMD domain still works.
     
  18. patriotnews

    patriotnews Senior Member

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    So, let me ask you.
    With an EMD, do you build branded links?
    When building links do you pay attention to densities?
    On-site, do you take the EMD into consideration?
     
  19. MikeyMikey13

    MikeyMikey13 Supreme Member

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    1. Most of my links are brand or URL. e.g "domain" "domain.com" "http://domain.com"
    2. Always pay attention to density, at the moment i'm completely against building keyword links from irrelevant sites too with keyword anchors.
    3. Yes I do, I also do lots of internal linking with the exact match domain
     
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