BRANDED GIFS FOR INSTAGRAM STORIES (GIPHY)

MR INSTA

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I've just submitted my application with over 5 GIFs and all company info posted and other details filled in. What does GIPHY look for when approving and rejecting applications for becoming a branded channel? Has anyone here ever been approved before?
 

altstacks

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Could you elaborate more on this (very interested). How does giphy work with instagram?
 

MR INSTA

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Could you elaborate more on this (very interested). How does giphy work with instagram?
Sorry for the late reply, just seen this. When you're on Instagram creating a story, you can actually add Gifs into your story. All of these searchable gifs on Whatsapp, Snapchat and Instagram are from verified brand channels or artists. If you want more brand awareness and free marketing, this works really well. Only if you can get approved though :(
Sadly I found out today, I was not approved and they did not give me any information into why.
 

MR INSTA

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UPDATE: I sent them an email, they told me my brand name needs to have no special characters and must display the correct name relevant to me. I told them my account qualifies in that sense so that is not a viable reason. They then replied mentioning that I don't fit in the policy, without mentioning which part of their policy.

Anyways heres a copy of the thread below.

"Hi there!

Thanks for reaching out! At this time, your account is not eligible for a brand account but do not worry, you can continue to add GIFs to your existing channel account.

We will notify you if our brand policy ever changes and continue to think of ways we can feature your content.

All best!

The GIPHY Team"


"Thanks for your reply Erica,

Our display tag is **** and our display name is ****

Is that all okay for approval now?

Awaiting your reply "


"Hi,

Thanks for reaching out!

Per our Help Center article, Essential Tips for Submitting an Application, your GIPHY username must accurately reflect the name of your business (numbers, underscores and other special characters are discouraged here). Visit "Change your GIPHY Username" for more information.

Once your username meets our requirements, please let us know and we'll take another look at your application!

All best!

The GIPHY Team"


"Hi,

I noticed my request for a brand channel was denied. Is there any feedback I could kindly get to ensure I can get accepted?

Many Thanks"
 

altstacks

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interesting, here's the info https://support.giphy.com/hc/en-us/articles/360020433711-Essential-Tips-For-Submitting-A-Brand-or-Artist-Application-
 
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