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Branded anchor text for sites that will never get brand searches?

Discussion in 'Black Hat SEO' started by Minnehaha, Nov 9, 2017.

  1. Minnehaha

    Minnehaha Regular Member

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    Let's say you have a small Amazon niche site with a catchy name. Like blender review hero. Is it a bad idea to use brand anchor text for this?('blender review hero') I've heard that the panda algorithm penalizes sites if they have a brand name but no brand searches? Not sure how they would determine a site has a brand name though

    So if that's true, is brand anchor text only something that should be used for whitehat sites or sites that are big enough or genuine enough to have brand searches?
     
  2. safeSEOboost

    safeSEOboost Jr. VIP Jr. VIP

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    Imagine a new brand starts online. So at the beginning they have no brand searches, right? So they could not use brand anchor text? This does not make much sense.
    From what I know you can use any anchor you want as long as you do not over-optimize for money terms, so using brand anchor text is fine.
     
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  3. Nargil

    Nargil Jr. VIP Jr. VIP

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    I can assure you, that this is simply bullshit mate. And pretty big one at that.

    Brand anchors should be good 50-70% of your overall anchors. They are (unless you have an EMD domain), the safest anchors alongside with URLs. Brand/URL anchors are sometimes even 90% of my total anchors and I rank quite fine if I might say so myself.
     
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  4. darkpsycho

    darkpsycho Newbie

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    To reverse your question..even if you tried to manipulate google into ranking for brand name with brand anchors why would they care enough to penalise you if no one really searches for it?
     
  5. Minnehaha

    Minnehaha Regular Member

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    I thought that it would be a major flag that your site is only created for affiliate purposes. I found this on wikipedia https://en.wikipedia.org/wiki/Google_Panda

    "The patent states that Google Panda creates a ratio with a site's inbound links and reference queries, search queries for the site's brand. That ratio is then used to create a sitewide modification factor. The sitewide modification factor is then used to create a modification factor for a page based upon a search query. If the page fails to meet a certain threshold, the modification factor is applied and, therefore, the page would rank lower in the search engine results page."

    So maybe its just a small ranking factor, penalty was probably wrong word to use. Also i suppose just because its part of the patent dosen't mean its currently in use.
     
  6. MatthewGraham

    MatthewGraham BANNED BANNED Jr. VIP

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    Looking through the http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&f=G&l=50&d=PALL&S1=08682892&OS=PN/08682892&RS=PN/08682892 that the Wikipedia page links to, it seems like it doesn't reference the term "brand" at all. Seems more like that term was chosen by a person writing the Wikipedia page and isn't a direct or necessarily even accurate representation of what the patent actually states.

    Incidentally, it's somewhat unclear what the fuck the patent actually does state. It states a ton of shit in what appear to be deliberately dense terms that aren't clearly defined anywhere in that patent. Presumably because they needed to file a patent but didn't want SEOs to actually be able to derive any useful information from it.
     
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  7. bhosrooz

    bhosrooz Newbie

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    That's a ridiculous assumption, if you have a branded domain, you can indeed use branded anchors.
     
  8. patriotnews

    patriotnews Supreme Member

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    If you were launching a real company and not a review site, wouldn't you be pumping your name out there? Articles, interviews, Press Releases,and the like. When you first open a new business, no one, or very few, know who you are, so you start a brand launch campaign.
    Yes, at first no one knows who you are, which is why you hype the brand. Do you genuinely think Google would consider it bad for a brand launch?
     
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  9. nadelsms

    nadelsms Newbie

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    Its untrue, a brand is a brand whether people search for it or not,