All of our sites have a bounce rate that we would like to desperately bring down to increase conversions. Most people would think that reducing the bounce rate would probably require a major re haul of the website design and so on but in fact it is quite easy to reduce your bounce rate in just 5 or 10 minutes. Here is how Put yourself in the customer's shoe in terms of frame of mind - What is he/she looking for? What will get him/her excited. Make a note of this. Think of one good sentence with which you can directly relate to the customer. It has to be just one sentence, the shorter the better. Write it out and put it on your website at the top of all the other content in bold and large text. Do not worry about it looking ugly or out of place. People are interested in relevance and will bounce regardless of how beautiful your site is if it is not relevant. Even if your site is relevant but does not project itself as so, they will bounce because they have no patience. Take action - You have nothing to lose because you are not making any changes to your on site SEO. Make the change for a day or two and see if your bounce rate decreases. If you just apply the above method with a good common sense, you are almost guaranteed to see your bounce rate drop. Good luck with your efforts if you decide to try this out.