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Bounce rate discussion - How do you eliminate 1st page bounce rate

Discussion in 'Black Hat SEO' started by Bross, Jan 27, 2011.

  1. Bross

    Bross Senior Member

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    So guys, this discussion is mostly for people who already achieved the 1st page position.
    The question is how do you trigger people to stay on your website and not use the back/home button?

    I personally use videos but I recently noticed that its much less effective and too many people bounce.
    So I wanna get some ideas and everyone to share some ideas for the general public.

    Thanks.
     
  2. mnemonic9

    mnemonic9 Regular Member

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    Im going to be very short here:
    Try to provide some great content, articles and pictures.
    Incentives when people come to your site they get something for free, etc.
    Its never easy, good luck!
     
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  3. CashGrower007

    CashGrower007 Regular Member

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    Just put your self in the position of your visitor.. when you click the link what exactly are you looking for?

    That's what you should give them.
     
  4. Bross

    Bross Senior Member

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    The content is usually great. We're talking good informative white hat sites who serve visitors.

    Problem is for many people that sometimes the visitors reach the website and immediately close it. The question is what people here to to minimize this. (Graphics, video.. etc.).
     
  5. buttulgly

    buttulgly Junior Member

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    You have now stepped from the world of traffic to the world of conversion. Traffic might be BH. But conversion? That is old school. And I am not talking about 5 years ago tactics, but real marketing strategy that is decades old. This is the world of consumer behaviour.

    First, test your market. What gives a smaller bounce rate?

    Next, think like your visitors. What have they come to your site for and have you solved their issues (eg if you site is jims-trekking-maps and you have hiking boots all over your front page, then your bounce rate will be through the roof).

    Lastly, how easy is it to navigate through your site. Do you have a LOT of choices on the home page pulling them in multiple directions (and confusing them). Or is the page layed out well so the click through is clear and easy.

    On the last point, I just spent a few hours yesterday looking for a premium WP theme. It was amazing how many designers have no concept of a call to action in their design and if they do, they put it below the fold. Just because you can make things pretty does not mean you can make them work. I think designers should be forced to take a marketing subject or two to get their degree.
     
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  6. sfidirectory

    sfidirectory Senior Member

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    I know page loading time is a big factor, especially for people on dial-up connections, and people that go over their monthly broadband caps. It's why I don't have too many graphics on my home page, to minimalise page load time, although if your host enables GZIP compression then things would be easier (it's why I'm considering switching hosts, as I can't seem to enable GZIP with Godaddy).

    P.S: I rank on the first page of Google.co.nz for several targeted keywords with.
    140
     
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  7. lexblast

    lexblast Junior Member

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    Content being great and people reaching the site and immediately closing it do not sound synonymous, unless of course something is mismatched.

    good content - bad presentation, good content - wrong target audience, etc.

    the key word here is enticement, either through images, headlines or other means deeper into the site.

    If you don't entice them deeper from entry page they will bounce regardless of whats on there..
     
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  8. three_cs

    three_cs Newbie

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    I used to have a lot of content and links on my main page, but having too much on your page overwhelms the visitor and they bounce. Have content that drives the user to click where you want them to. Use color or other techniques so they focus the path you want.
     
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  9. supportnhelp

    supportnhelp Regular Member

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    Home Page:
    1: do more posts on same topic, people want to know more about that topic. (wikipedia is good example)
    2: Related posts under article
    3: Good sidebars ( popular posts)

    1st one is more effective.
     
  10. Techxan

    Techxan Elite Member

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    First, avoid the temptation to put a pop up in your visitors face when they arrive at your site. That is a sure way to get people to leave.

    If you are blogging, make sure you blurb entices people to click the "read more" link, and split articles into more than one page, as soon as a visitor clicks on any other page of your site, they will not count as a bounce. If they click away, it will.

    Put a video on the page, to make them stick around. Don't play sound or video automatically,many people hate that and will immediately close a page that loads and starts making noise. If they want to see the video, let them click on it to start it themselves. This gives them time to read the content and then watch the video, increasing the time they stay on your site.

    Make the images the same size as they are displayed in the page, this will decrease load times, and help reduce the load time.For large images, run them thru a stripper that will reduce the size of the image without loosing quality.

    If you are going to link to another site, do that thru a second page on your site.

    In other words, say you are selling a product. On the first page that the mention the product in an article and put a link for more info. Use that link to point to another page on your domain that offers more detail or a summary of the product. Link from this product summary page with your affiliate link. In this way your visitor will click on the first page, and if they are interested in the product they will click to the summary page, (this stops them from being considered a bounce, which is what will happen of they come to your page and click away to the product landing page.)

    If your niche allows, put a niche related humor section on the site. (silo this section so that no other pages point to the humor pages, and they only point to each other). On this humor page, put cartoons and jokes related to the niche. People will click on the humor pages to see the latest jokes, and not count as a bounce. Put these humor images on Pintrest and similar pages for more traffic.

    Don't go to your own site and check something then leave. Click around a few times, then leave. No sense contributing to your own bonce rate.
     
  11. MatthewWoodward

    MatthewWoodward Jr. VIP Jr. VIP Premium Member

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  12. karan_1128

    karan_1128 Newbie

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    Home Page:
    The basic thing to keep users stick to a Page is to write good content firstly. Secondly, keep the pages linking to other pages with related keywords, this keeps the interest of the user keeping up and finally place an auto start video .
     
  13. mikpel

    mikpel Regular Member

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    Auto start video without a clearly shown pause button is the last thing I want to find on website I just opened. Giving a quick and easy answer for search term is the way to go.
     
  14. darulez

    darulez Regular Member

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    no passion, no conversion, less income
     
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  15. jonb2

    jonb2 Newbie

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    no passion, no conversion, less income <<< This = being human is the new mantra and competitive advantage, it's the final finesse you need.
     
  16. willderth

    willderth Newbie

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    You should avoid having all the information on one page. You can do that by using another page and putting a ?next page? button at the bottom of the website. This is a method that many websites also apply because it decreases the bouncing rate.