My friend (the same one with the surfing shop) is now all worried that his site, which is about to have ecommerce added to it, has too high of a bounce rate. His current bounce rate is 53%. But most his traffic comes from Google because I did some SEO for him and the #1 attraction is his blog. Plus his site isn't really big, maybe 12 pages. So is he right to be bothered by a 53% bounce-rate? I'm thinking that since it doesn't have ecommerce on it yet that 53% isn't horrible... but I figured you guys would know better.