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Bounce rate and ecommerce.... how to judge?

Discussion in 'White Hat SEO' started by ThopHayt, Apr 28, 2012.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    My friend (the same one with the surfing shop) is now all worried that his site, which is about to have ecommerce added to it, has too high of a bounce rate.

    His current bounce rate is 53%. But most his traffic comes from Google because I did some SEO for him and the #1 attraction is his blog. Plus his site isn't really big, maybe 12 pages.

    So is he right to be bothered by a 53% bounce-rate? I'm thinking that since it doesn't have ecommerce on it yet that 53% isn't horrible... but I figured you guys would know better.
     
  2. milian

    milian Power Member

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    Depends what he is being found for, but yeah i would be worried about any average bounce rates that are over 40%. Anything over that and you need to start looking at somethings:

    The keywords you are targeting, are they the best ones?

    Is the landing page the best page for those keywords, might there be a better inner page?

    The structure of the site, is it easier to find what you are looking for?

    The actual content on his site, its it actually interesting?

    And once you have ecommerce on there making sure his prices aren't too high
     
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  3. Ramsweb

    Ramsweb Senior Member

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    I have an e-commerce site and the bounce rate is almost always around 40%. 53% is not bad IMO. There is no point in trying to reduce bounce rate if you don't have the products to sell. Once you have the shopping cart in place, it will automatically reduce bounce rate as people linger around to browse and possibly buy the products.

    If you really want to reduce it, just put a banner up saying huge discounts on xxx or something like that and make them go to an inner page that says the product is coming soon, or maybe collect their emails or something like that.
     
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  4. crashdi

    crashdi Regular Member

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    my bounce Rate is 55.70% :(

    * this is mostly because i am selling in US, but a lot of traffic is coming from india and Asis
     
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  5. futurestic06

    futurestic06 Supreme Member

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    50-60% bounce rate is not good. but i will not say that they are bad too :)
    Because some people have like 67% bounce rate but their earning from that site is huge. But you can easily control the Bounce rate by adding informative and good things and another way is to interlink the pages.
     
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  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Interesting stuff. I think that a lot of you are right in that him not having ecommerce up yet is one reason for the somewhat high bounce rate. I also think that it may be because he ranks fairly well in a couple VERY general surfing keyterms and from what I can tell very general keywords usually have a higher bounce rate to go along with their higher traffic.

    As it stands his site gets 10,000 hits a month with about 3,500 unique visitors a month (I'm generalizing as he varies by season and I don't know ALL his data), and he STILL hasn't added e-commerce yet... I'm thinking that even at 53% bounce rate he'll be doing just fine once e-commerce is added. That seems like it should still add up to OK sales if he's not too greedy.

    But people like to worry lol. It's nice to know that 53% isn't a GIANT bounce rate though... but if it gets any higher when he adds e-commerce I'll tell him to rethink what he's doing.
     
  7. manny521

    manny521 Supreme Member

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    this is not a high bounce rate, your friend is good to go...

    there are many factors that you need to consider when you analyze bounce rate, did google take the user directly to the page that they wanted to find, if so then most likely the user will consume some information and then leave, it is probably more important to look at what is the average time that the user stays on the site...

    but it is true that a highly optimized site with a bounce rate of around 40% is extremely good, but if your higher than that, its ok too...

    i wouldn't stress very much over bounce rate, its something that is hard to control so its not worth worrying over...