Correct me if I am wrong but Isnt the whole point of KW research is to use [EXACT] because you are trying to rank for that EXACT kw?? I purchased a keyword research gig on my clients website and got back the folloing.. The data that I got back had LOCAL results with very high numbers. SO I went to adwords and searched them myself. All the LOCAL numbers that my report shows are for BROAD and not EXACT searches.