For the past few weeks I have been trying to figure out what to do with a blog that I have been paying for but I haven't updated since July 2015. I've got insomnia from my food poisoning and I got super bored so I decided to work on it this morning. I was up from midnight to a little after 7am. While I was working, I developed my plan to turn my blog into an authority site by September 2016. So this journey is just about me revamping my blog and turning it into an authority site. It will be very boring, because omg who wants to read about this very tedious process? So here's what I have so far: Niche: Food (that's all you're getting out of me) Number of posts: 20 1000+ word posts Domain: exact match, 1 y/o Branded: Yes! I branded my EMD. I think it sounds awesome. Social Media channels: A very neglected Twitter and Pinterest account that I will be resurrecting at some point Here's what I've done in the past 8 hours: Installed a beautiful minimalist theme on the Genesis Framework Did some coding so that my posts will show "last updated" instead of the original post date Effed around with a bunch of plugins. Pretty sure I overdid it. I always overdo it with the plugins. That might not seem like a lot but I get really, really obsessive when it comes to my blog. When I start working on it, I don't stop until I get everything just right. Here's what I'll be doing in the near future: Updating the posts with new images and new information Dicking around with Yoast (pretty sure I need to re-verify my site in a few places) Driving traffic Opening an Instagram account for this site, because it gives me an excuse to indulge my demonic lust for food porn. Here's what I won't be doing: Hardcore SEO (Not worried about ranking for keywords, bc my traffic will be paid + social media. Mostly paid.) Creating a FB page Taking advice from people who feel like they can come into this thread and tell me I'm doing this wrong. Fuck. Off. Here's what my goals are: Update all posts for this year with recent information Get out five "product" reviews (By product, I mean food) Increase targeted traffic Build an audience Talk some companies into doing sponsored content on my blog Lovely. I will be heading over to the marketplace to check out some services I want to try for this blog, mainly driving traffic and building up my social media accounts. I'll be writing reviews about those services here too. Like I said, boring.