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[BORING!] Revamping a 1y/o neglected blog into an authority site

Discussion in 'My Journey Discussions' started by Reaver, Feb 26, 2016.

  1. Reaver

    Reaver Jr. VIP Jr. VIP

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    For the past few weeks I have been trying to figure out what to do with a blog that I have been paying for but I haven't updated since July 2015.

    I've got insomnia from my food poisoning and I got super bored so I decided to work on it this morning.

    I was up from midnight to a little after 7am.

    While I was working, I developed my plan to turn my blog into an authority site by September 2016.

    So this journey is just about me revamping my blog and turning it into an authority site. It will be very boring, because omg who wants to read about this very tedious process?

    So here's what I have so far:


    • Niche: Food (that's all you're getting out of me)
    • Number of posts: 20 1000+ word posts
    • Domain: exact match, 1 y/o
    • Branded: Yes! I branded my EMD. I think it sounds awesome.
    • Social Media channels: A very neglected Twitter and Pinterest account that I will be resurrecting at some point

    Here's what I've done in the past 8 hours:


    • Installed a beautiful minimalist theme on the Genesis Framework
    • Did some coding so that my posts will show "last updated" instead of the original post date
    • Effed around with a bunch of plugins. Pretty sure I overdid it. I always overdo it with the plugins.

    That might not seem like a lot but I get really, really obsessive when it comes to my blog. When I start working on it, I don't stop until I get everything just right.

    Here's what I'll be doing in the near future:


    • Updating the posts with new images and new information
    • Dicking around with Yoast (pretty sure I need to re-verify my site in a few places)
    • Driving traffic
    • Opening an Instagram account for this site, because it gives me an excuse to indulge my demonic lust for food porn.

    Here's what I won't be doing:


    • Hardcore SEO (Not worried about ranking for keywords, bc my traffic will be paid + social media. Mostly paid.)
    • Creating a FB page
    • Taking advice from people who feel like they can come into this thread and tell me I'm doing this wrong. Fuck. Off.

    Here's what my goals are:


    • Update all posts for this year with recent information
    • Get out five "product" reviews (By product, I mean food)
    • Increase targeted traffic
    • Build an audience
    • Talk some companies into doing sponsored content on my blog

    Lovely.

    I will be heading over to the marketplace to check out some services I want to try for this blog, mainly driving traffic and building up my social media accounts. I'll be writing reviews about those services here too.

    Like I said, boring.
     
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  2. LuckyCharm007

    LuckyCharm007 Jr. VIP Jr. VIP

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    Good luck on your journey. The food niche is a very lucrative one.
     
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  3. Reaver

    Reaver Jr. VIP Jr. VIP

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    I was checking my stats on Jet Pack and I noticed that 40% of my traffic comes from 1 post on my site. So that's the post I'm going to revamp first. I'm going to update it with more recent links to authority sources that support the information I provide. It should only take me an hour or two. I'm only giving myself that much time because I don't know how carried away I'll get once I start adding new links. I may wind up completely rewriting the article. Depends on how I feel.

    I just remembered I wanted to try meathead's method for my blog. This isn't to sell anything. It's strictly to get traffic to my websites. I'm not worried about backlinks, SEO or anything like that. I just want to drive more traffic to my site, and this is a great way to do it while bypassing the search engines. Honestly, I hate Google. I'm one of those people that will do everything in my power to never have to deal with search engine rankings ever.

    I'm only working on this blog during the week, so I figured I'd do 5 comments a day. That's 25 links a week. At the end of the month I should have 100 links driving a little more traffic to my website.
     
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  4. Reaver

    Reaver Jr. VIP Jr. VIP

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    Ugh.

    The problem with revamping this blog is that I'm incredibly overwhelmed with the amount of work I have to do. I think I need to concentrate on one thing at a time.

    Whenever I log in I just start getting a headache, so even though I have this long list of things to do, I'm just going to concentrate on one blog entry at a time.

    Next month I will be putting up a review for a product. Right now I'm searching for something to buy and try that I think would be a good fit for my blog.

    I don't want to be one of those people who starts a journey and never finishes it. I'm gonna finish this one. Or die trying.

    I need a damn beer.
     
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  5. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    Are you me?

    :)

    For my case study, I tried so hard to put the site at number three on my priority list after my real-world job and side job. If it was a niche I actually was proficient enough in to write my own content and draw my own inspiration, it wouldn't have been an issue. Compile that together with a complete breakdown and some overwhelming personal issues, and it was time for an extended break with intermittent spurts of work being done. Hopefully, this break will allow time for the site to gain some credibility.

    But this isn't about me in any way. Aside complete. Back to you.

    In the OP you stated:

    "Taking advice from people who feel like they can come into this thread and tell me I'm doing this wrong."

    as something you were not going to do.

    From my perspective, you are doing everything correctly. But if you read through my case study, I was far underprepared and am in no way anything close to an Authority authority. What I am an authority at, though, is efficiency and organization. You mention an overwhelmingly long list of things to do.

    Here in the office, I have pushed and pushed for adaptation of a customized version of the Agile/Scrum methodology. Several departments in our billion-dollar corporation, including my own, are using it now and it has tripled productivity.

    What a simplified version of it boils down to is this:

    -Create two week blocks of time called Sprints.
    -Create an as-close-to-complete-as-you-can list of things know you need to do. This is your Product Backlog.
    -Put dates on each when you want to be complete.
    -Set priorities for these things.
    -Put the tasks you would like to accomplish in your first two-week Sprint in a separate list. This is your Sprint Backlog.
    -Halfway through, re-assess your Sprint Backlog. Change priority if needed.


    It seems exhausting, but it works extremely well.

    I've subscribed to this thread. If you'd like to shoot me a PM, I'd love to bounce ideas back and forth with you. You're one of the few people on here who I find highly respectable.

    Best of luck.

    -SH
     
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  6. Reaver

    Reaver Jr. VIP Jr. VIP

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    Ah Sherbs, I will hit you up shortly. This project is killing me, but I am definitely going to take your advice.

    I actually came on here to update this as I've made a small amount of progress.

    I've figured out that I hate social media so much I'd rather just hire someone to handle my accounts for me. I haven't even started the Instagram one yet, and I'm already cringing at the thought of it. So I'm just going to start searching the Marketplace. I'm glad I've only got two SM accounts because if I had any more than that I'd throw myself off the Sears Tower.

    I also found the three products I'm going to review for my blog. I'm only going to do one or two posts a month. My site is being advertise as a [niche] review and news site, so I figured I'd do one review and one short news story a month. I don't have to, but since the reviews are going to be my star attractions they're just going to be my way to go.

    I'm reviewing one local company in my niche (about 20 minutes away from me) and 2 national companies. I can get my review in front of the local company but I'm not too worried about the national companies just now. Quite frankly I'm only reviewing them to expand my portfolio. When you set up reviews you need to work your ass off, because no one wants to read a half-assed review. Especially about food. People need to feel it. They need to feel as passionate (or unimpressed) as you are when you taste/eat/write about the food. Otherwise they won't take action.

    I'm actually pretty excited about that part. Not so excited about the SM aspect of it, but hey. We all gotta do things we don't like.
     
  7. Reaver

    Reaver Jr. VIP Jr. VIP

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    Thought this journey was dead? Well I proved you!

    ...Futurama joke.

    Just an update:

    I logged into my blog today to update Wordpress and Genesis. I get alerts every time there's a new update. Anyway, I logged in and I noticed an unusual spike in traffic from just updating one article. So I went to check out the article, and I found three new comments. (More engagement means more people are finding my writings interesting, which is a plus.)

    I checked them for spam, and only one was spam. The other two said something along the lines of "Thanks for this information. I'm going to check out the products you recommend." Out of morbid curiosity I logged into the affiliate account that was linked to that post, and I made two sales! Freaking score!

    That was not the purpose of this exercise but it was good to know.

    So I'm fired up now. I'm going to update another blog post today. I'll add that to my list of stuff I need to do.
     
  8. snowface

    snowface Jr. VIP Jr. VIP

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    Hey OP - good for you for being pro-active. This is something that I keep meaning to do with an old site but keep putting off. Starting new projects rather than revamping old ones always seems more appealing, but you're proving that it can be worth it to re-visit the dormant ones. I'll follow your lead. Best of luck with this.