We've got record-breaking heat here lately. I've lost some motivation. But I want to keep working. Some of you know I used to be a designer and i'm trying to get into the WordPress theme business. But i've only made one theme so far. And still have a lot to learn. So I'm building my first "professional-grade" eCommerce theme -- with working shopping cart, and plenty of SEO-optimized features, etc... So I figured, to keep myself motivated, i'm going to build this theme as a "case study" kind of thread. Hopefully people will toss in helpful commentary and I can use this thread to get opinions and tips and we'll all be able to sit back and watch it evolve into something. I've already got about 20 hours into this thing. But it's gonna take about 80 more. The goal is to get this test server page, to look like this VictoriasSecret page. Stay tuned.