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Book Promotion: Anyone Here Do It?

Discussion in 'White Hat SEO' started by The Curator, Aug 3, 2016.

  1. The Curator

    The Curator Jr. VIP Jr. VIP

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    I have seen a couple of threads, but that's it. I noticed that the majority of articles and resources on the internet (95%) deal with promoting nonfiction books. The book I am promoting is highly technical in the business niche. Since there's no articles out there that deal with this niche of book promotion, I will be putting something together to show my blueprint. Did you know almost 85% of articles don't even address keyword research or SEO???
    My blueprint settles around a 6 month and 12 month promotion cycle, featuring Press Releases, SEO, Media pitching, Guest Posting, Media Kit creation, Landing Page with Amazon Aff link etc.

    Does anyone have a strategy, tactic or technique that they have found especially helpful promoting books?
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    Never tried it, interested to see your blueprint.
     
  3. The Curator

    The Curator Jr. VIP Jr. VIP

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    I think it will be helpful, it will be the last great post before I go to the VIP side....I bet you they already have something in the VIP section about this lol.
     
  4. Tymer

    Tymer Junior Member

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    Hey over here!
    I got myself a eBook I made while I didnt have internet for a few days and I created a site for it and eveything with one year free hosting but so far 2 sales and 1 or 2 visitors a day so everything is going nicely.


    not.
     
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  5. The Curator

    The Curator Jr. VIP Jr. VIP

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    What niche kind of book did you write? May I ask what you did to promote it besides creating a site for it?
     
  6. Tymer

    Tymer Junior Member

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    Hey over here!
    $30 facebook ads, facebook groups, twitter, pinterest, tumblr, google plus, etc...
    A eBook on how to create a certain type of websites
     
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  7. The Curator

    The Curator Jr. VIP Jr. VIP

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    I think sharing it on social media is definitely a good way to go. FB ads can be tricky, I recommend using those as a retargeting system for those that come to your site/landing page and do not buy for whatever reason. I believe when it comes to these more technical subjects, there's needs to be a good amount of promotion including Influencer marketing. Right now we are getting reviews for the inside cover before its release from Influencers within the niche-community that want a little exposure for their name. I am also fortifying the book with quotes from the top influencers within the niche so I can enlist them to get this promoted more.

    Have you tried a press release or guest post for it?
     
  8. Tymer

    Tymer Junior Member

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    No I did not, I just finished the second version and was thinking of upgrading my website and try my luck again, because the eBook explains everything you need to know about my niche and the price is way low, so I am not sure
     
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  9. tziahs

    tziahs Jr. VIP Jr. VIP

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    You could offer snippets of your book on a blog, which you could advertise on Facebook or twitter. Get users on the blog and then try to direct them to the complete book.
    Another good way to attract potential readers is to contact another writer who has written something similar and do some kind of JV deal with him; for instance, promote your book to his list of buyers.
     
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  10. Tymer

    Tymer Junior Member

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    Hey over here!
    Most of my niche sellers are selling the whole websites already pre ready and I am teaching how to create these websites, from what i've seen there are not much writers about this except forum threads selling them directly
     
  11. The Curator

    The Curator Jr. VIP Jr. VIP

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    Also something to think about, create a helpful slideshow from the book, put it up on some sites, then use that as a webinar to educate people and to entice them to get the book. I would think about setting up some accounts on Linkedin and using some linkedin software to use these accounts to invite service-professionals to the webinar to learn some cool things, then show them the aff link to buy at the end. You can set this up to be a pre-recorded webinar so you don't have to do anything but invite others to the webinar, hopefully hosted weekly.
    Linkedin has some big money on there....

    plus while you are doing this, the slideshow will hopefully gain in rank like the other "forum threads" that cover your topic and will channel more traffic to your site.
     
  12. Tymer

    Tymer Junior Member

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    Thats quite a nice idea, thanks for the spoon feeding :)
    I'll try making something like that
     
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  13. dbk03

    dbk03 Jr. VIP Jr. VIP

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    I might have some ideas for you guys :). Please check the first link in my signature
     
  14. Tymer

    Tymer Junior Member

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    Hey over here!
    Applied for the review copy, thanks!
     
  15. The Curator

    The Curator Jr. VIP Jr. VIP

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    Unfortunately you only cater to kindle books that are free downloads. My clients book is almost $20 so that won't fly. Your service seems better suited for nonfiction..
     
  16. dbk03

    dbk03 Jr. VIP Jr. VIP

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    We plan to extend our service towards books which are enrolled in Kindle Unlimited. I think there are not many chances that you clients' $20 book will be enrolled in this program...but, if it is, we could discuss more.

    And, yes, our service works very well with non-fiction and it also of great help when boosting fiction books that have a very aggressive competition.
     
  17. zencontent

    zencontent Newbie

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    I've ghost written a number of how to ebooks for professional service clients. In my experience you need to look at the problems the service your client solves. You have your core book (or 2 or 3) these are the money makers. You then have 4 or 5 lower priced books on a more generic discussion of the problem. Then you have freebie books (use kindle price matching to make sure they're free) that are just information books. These form your tiers and all books should have links up the tiers. Offer a free version to bloggers and a review copy. I also do videos explaining the problem that the service solves, obviously linking to the books. I have found the books most profitable when your core books are 'how - to' books designed to get rid of the enquiries your client doesn't want to bother with and convince the readers your clients really want to contact your client.