Bold Prediction Time?

I've been surprised that no one seems to really be speaking about this, so fuck it. Time to make a thread...

For the past 4-6 weeks we have seen almost "non-stop" updates. People on reddit/twitter/inbound and on here have been asking about various updates and various changes they have seen on Google.

Looking at Moz Cast for the last 30 days we have seen a very high temperature, which suggests there has been constant changes in rankings over this time.



It's not really normally how Google updates go, we see a big spike, huge changes and then it settles down over the next week or two and then we see lots of gurutard blog posts about what the update targeted and lots of "biggest winners vs biggest losers" bullshit... but this time we haven't...

This has sort of given me a feeling that this could be the beginning of something much bigger.

My feelings are that this is the first big roll out of Google using Machine Learning (for search algo). We all know they have been using it here and there for little things, but I think the volatile results we are seeing is the result of a self learning algorithm that is constantly changing from new information it's being fed.

Am I talking shit (entirely possible) and there are other explanations for this, or is there something going on... Have Google gone AI?

they would have called it some ridiculous animal

Google has been working on ML and AI for a long time now. AlphaGo is a prime example of that.
They most certainly are working on integrating ML with their search engine as well.

I would have to agree with you. This is the work of the machine learning that Google is doing.

Panther28 said:

they would have called it some ridiculous animal

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No, it'll name itself.

THE MIGHTY SEO ELEPHANT UPDATE IS HERE!

Fred 4 revenge of the Panda

Didn't expect this from ste.

Obligatory seo is dead post here.

Likes down there please
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Najitsirk said:

Obligatory seo is dead post here.

Likes down there please
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Haven't seen a bigger failure than this.

Thank god you changed your sig

AryabhattZero said:

Haven't seen a bigger failure than this.

Thank god you changed your sig

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If you had money for a mirror you would have spotted one that can't be topped by any means.
Where's your sig you lil leech?
Or are you too poor to pay 30 cents a day?

Maybe someone just deployed some changes, and they're currently in a "well fuck it, we leave it like that" state.

Has there ever been a time where the weather looked similar to this ?

Thats creepy, hopefully the internet dosen't become self-aware.

Hopefully it backfires and we return to 2005 google and seo

Minnehaha said:

Hopefully it backfires and we return to 2005 google and seo

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Ahhhh, those were the days! 2005 Google was my version of drugs

I think they've gone AI a long time ago.

What caught my attention was the organic search traffic patterns on my analytics in the past few months. It's probably totally correlated to this algorithm change chart.

I took some of the raw data, daily unique referrals, and played with it.

My only conclusion so far is that this is a "financial algorithm" - I don't know the actual buzzword for it, if any exists. There is a search traffic "budget" for each individual page. Once you hit the budget, the site goes down in SERPs so other sites can spend their budget.

What they've done is made SERPs much more dynamic, they're now able to change SERPs much like Facebook changes the timeline, they control what individuals see. Thus a general ranking tracker like the Moz tracker behind that "algorithm heat" chart will show what that tracker was shown by Google, while others will see something entirely different.

This inserts entropy into the algorithm, it is harder to determine search ranking algorithms if it's changing all the time. It has been successful in fooling the Moz update detector for a very long time now. I'd throw a wild guess out there: the Hummingbird "update", which no update detection tool detected, is where this went live.

tl;dr; It's a financial system like Facebook timeline. Pages have organic search budgets, and the budgets are determined by the ranking factor. The rankings change dynamically in real time, like a Facebook timeline does. The purpose is obvious: to optimize ad sales.

they hate the game

Panther28 said:

they would have called it some ridiculous animal

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I believe it will be titled "Chupacabra".

NullFoobar said:

I believe it will be titled "Chupacabra".

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You a friend to Brady Bart ?

Who cares, links are and will always be KING no matter how advanced Google's pet becomes!

THUNDERELVI said:

Who cares, links are and will always be KING no matter how advanced Google's pet becomes!

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hope that dont catch to the seogurubloggerworld.. they stil live in "onpage.org" disneyland..

howerver, yes. theyre are weekly spikes in ranking. BUT, not for all sites I own and not for all niches. some are flat, some spike biweekly..