I've been surprised that no one seems to really be speaking about this, so fuck it. Time to make a thread... For the past 4-6 weeks we have seen almost "non-stop" updates. People on reddit/twitter/inbound and on here have been asking about various updates and various changes they have seen on Google. Looking at Moz Cast for the last 30 days we have seen a very high temperature, which suggests there has been constant changes in rankings over this time. It's not really normally how Google updates go, we see a big spike, huge changes and then it settles down over the next week or two and then we see lots of gurutard blog posts about what the update targeted and lots of "biggest winners vs biggest losers" bullshit... but this time we haven't... This has sort of given me a feeling that this could be the beginning of something much bigger. My feelings are that this is the first big roll out of Google using Machine Learning (for search algo). We all know they have been using it here and there for little things, but I think the volatile results we are seeing is the result of a self learning algorithm that is constantly changing from new information it's being fed. Am I talking shit (entirely possible) and there are other explanations for this, or is there something going on... Have Google gone AI?