While many marketers have lost their rankings, I have increased mine. This is the exact Blueprint that I use to rank on the first page: 1) Use Wordpress Google likes Wordpress a lot, so use it. 2) Unique iWriter Article with LSI Keywords (1 x 500 word article) You can find the best and cheapest articles at iWriter.com Find some LSI, have a 500 word article written for your targeted keyword, and your site is completed; content wise. 3) Exact Match Domain (EMD) This is a MUST. 4) High PR Links They still work, you just have to find the right ones. 5) Anchor Diversity (5 anchor texts) 5 Anchors is the Sweet Spot to target at first; After that you target 3. 6) The "Budge" Factor (One Sentence Update) When you buy new High PR Links, give it 2-3 days, if your site is not increasing in rankings, you update your 500 word article with ONE SENTENCE that includes your main keyword & 1-2 LSI. This works because Google sees what is NEW on your site and that ONE SENTENCE explains your whole site to the Google spider and BOOSTS your rankings. (I went from page 15 to page 3 for one keyword with this technique.) 7) Avoid Webmaster Tools This is a trap, avoid it. This Blueprint Works.