This is an overview of my new method, the recent Panda slaps (how many names can we think of for this) has highlighted the fact that you need to consider long term results and consequences for your actions if you build shit pointing to your money site. I have decided to go 100% White hat on my money site, I knw this is going to more expensive but I think the long term results of this will be worth it. I dont want to be panicking everytime google rolls out an update, i know that i could still be hit if my tier 2 black hat sites are affected but at least I wont suffer anymore penalties. So here is my new method with links to the services I use and the costs associated. I have no affiliation with any of these links and in no way do I profit from promoting them. Research and OnPage First thing I do is research my keywords and make sure my onpage is good. Tools I use for this: www.ibacklinkspro.com - various pricing, from $10 for 10 searches www.seomoz.org - $99 per month www.raventools.com $99 per month I start by making a big keyword list of everything associated with my site, I use various tools and methods for doing this. Google related searches Google Suggest Social bookmarking tags yahoo answers Twitter hashtags This not only helps me build a keword list but it also tells me about what people are talking about and what the buzz is around these keywords, this also allows me to build up a list of content ideas for articles and also some create linkbait titles, (how to, where can I, top 10 best) When I have my master list of keywords I then arrange them into categories and start sorting them by keyword popularity, difficulty rating etc etc. I then give this list to my content writer and tell him to go create the content. Content Writer Costs - $1200 per month (he is very good and well published) Everytime my writer creates a new article for the site, he promotes it through twitter, facebook, google + social media service - Syndd - Cost $147 per month. The syndd service allows you to generate, tweets, likes, plus's, social news, social bookmarks to your content. this is the best service i have found for this and everything created looks and feels very real. (i know this is technically BH but it looks WH) My writer then searches for some relevant blogs and posts real good quality comments that are on topic and highly relevant and links them back to the new content, he then looks for guest posting opportunities and links them back too. He then creates a press release and publishes this through some Pr distribution networks, some paid and some free PR Cost - up to $199 per month This method is repeated weekly for each new content added to the site. key points I adhere too: I dont keyword stuff anything link diversity is approx 50% URL, 30% generic (click here etc) and 10% main kw & 10% secondary kw Titles are really well researched, I try to look for what people want to know about this niche and then create an article which answers or helps. I dont over optimise the onpage content, keyword in title and keyword once or twice in body try and include a video on the page, it helps with bounce rate/back to serp metric Offsite Black hat stuff Create a lot of (upto 100) web 2.0's (see phpbuilt list) Fiverr gig for creating web 2.0's - johnmalekin - Cost - $5 I then start adding content to these, again using my writer, all content is 100% unique but a little less researched than my money site content. I then use (or intend to start using) the following paid servces, all pointed to my Tier 1 web 2.0 properties: Step 1. Blast all web 2.0 with linkpushes for first two weeks - link - Cost $147 for 20 LP's (you can get 10% discount) Step 2. Add weebly/tumblr service pointing to web 2.0's - link - Cost - $109 Step 3 Add 7878 full service seo - link - cost - $167 Step 4 Add cash202 SEOblast - link - cost - $199 Step 5 Add Hoist up - link - cost - $195 Step 5 Add drip feed articles - link - cost - $40 Step 6 Add Google Frontier - link - cost - $172 Step 7 Add Wiki marks - link - costs - £$49 Step 8 Promote everything with Syndd I rotate these services across all my campaigns, so in any one month my web 2.0 network will have one of the above services pointing to it, this helps diversity and helps keep things really fresh and diverse. All these services affectively create a Tier 2 pointing to my Tier 1 web 2.0s, I have had great results individually from each of these services so combining them in this method should work well. This may seem a little expensive but the cost is divided between however many money sites I am working on. key points I adhere too: I try to look for services that allow unlimited URL's and Anchors and spread these across all my web 2.0's. Im am never using spun content or low quality paid articles again on my money site or tier 1 web 2.0 I only ever have one URL to the money site from the web 2.0, i also include a link to a random competitor (never the same one) and/or authority site. For services that only allow 1 or 2 URLS and KW's I just pick a different property each month and focus on that and then move the service to the next propery the month after. EDIT: If you want to keep the cost down for this you can do the following: 1. Write all your own content 2. Do all your own social promotion 3. Just have one paid service active at any one time. There you go, hope that helps someone.