As most of you may know, Blekko is a new search engine that's getting a lot of momentum and discussion in Silicon Valley. Regardless of what you may think of the search engine itself, it enables us to take SEO one step further. Blekko is a search engine that attempts to remove spam by creating something called Slashtags. Essentially users, and the wisdom of crowds will help remove spam. Although the Slashtags that they provide currently can enable us to be one step ahead of everyone else. How to Blekko "slashtags" to stay ahead of the competition: Link Checker Head over to Blekko.com, and you'll be presented with a typical search form. Enter http://www.techcrunch.com /links into the search form. The search "http://www.url.com /links" enables you to view all the links that Blekko has come across. This is like Yahoo Site Explorer and will become more relevant once Blekko grows and indexes more of the internet. Advanced Backlink Checker Searching Blekko.com takes it one step further and allows you to dive deeper than any search engine in regards to backlinks. Blekko allows you to sort the backlinks a website by date! Now you can stay on top of your competition and the new backlinks that come in. Search the following on Blekko; http://www.techcrunch.com /links /date Again that takes backlink monitoring one step further. But wait! There's much more that Blekko enables you what you to do. Monitor Backlinks through RSS That's right, Blekko enables you to monitor backlinks in real-time via an RSS feed. The RSS feature can be used on many different slashtags, but here are a few. Search the following on Blekko: http://www.techcrunch.com /links /rss This will give you a RSS feed of links in no particular order. Search the following on Blekko: http://www.techcrunch.com /links /date /rss This is HUGE, you can get an RSS feed of backlinks for any website and how they come across them in real time. For the blackhat in us, think about that for a minute. Get your backlinks indexed even easier by plugging this RSS feed into popular backlinking tools. Submit these feeds to popular RSS feed applications. Blast them out to Twitter for some social aspects. The possibilities are endless here. Competition Analysis & Analyzing your own data Search the following on Blekko: http://www.techcrunch.com /seo This will give you a breakdown of exactly what Blekko see's. Who cares about optimizing for Blekko (atleast for now) but use this data while they still are around as it will help you do competitive analysis and analysis of your own site. Plus, imagine putting some of these images on an SEO report for potential clients? They'll be really impressed, let me tell you. Blekko will give you the following information from from the SEO slashtag Hostrank - Like PageRank, but based on the domain itself and on Blekko's algorithm Inbound Links - Self explanatory Site Pages - Indexed pages in Blekko Inbound Links Hostrank Breakdown - This will show you the top incoming links to a website, and their "hostrank" Links by Domain - How many links are pointing to the site from that domain? Links from States - Shows you the incoming links by State, this could be helpful for diversity Links from Countries - Same as above, this could help you understand why a competitor ranks better in another Google country specific search engine Crawl Stats - This is great because you can see how the Blekko bot sees your website, and how often it comes, and the last time it was at your site Site Pages - Find out each page that is indexed by Blekko and the "rank" associated with that page. Rank is Blekkos PageRank. The compare tab - See Below Easy Competitive Analysis Best of all Blekko makes it even easier. Once you load up the details mentioned above you can hit the "Compare" tab. This allows you to compare websites to better understand why they have rankings. When comparing notice the following details: Common links - This will allow you to compare the links of two sites to find similarity. This is a great way to determine if you are effectively getting your competitors links, or if a competitor has been copying your links. Conclusion: Unfortunately I don't see Blekko being popular and growing to critical mass. The search engine unfortunately requires too much work from the searcher, and remembering/building Slashtags is too much work for normal users. Until Blekkos demise, they are throwing a lot of money towards talent and servers. Which means they should build a rather nice index of the internet. While they are still here, take advantage of the slashtags that I have mentioned above and stay ahead of the competition.