Imagine if there was blackhat in real life, this is roughly how it would look like.. Picture this : You were employed by KFC to promote them. Your job is basically to give out flyers. You can be paid per sale, paid per lead or paid per click. These are the 3 basic earning methods online. So let's go through them.. Paid per Sale (You earn a commission when someone buys from KFC but they have to be holding onto your flyer) You give out flyers to people looking for a place to eat (White) You're tired of giving out flyers and decide to make videos promoting the KFC flyers instead (White) You employ more people to help you give out the flyers at appropriate places (White or black, depending on how you do it) You stick your flyers at appropriate place for people to take, if they wish to, instead of giving it out (White) You give out flyers to everybody and everywhere ie. in the cinema, in the toilet, gym etc..(Blackhat, according to some companies) You give out flyers only to people about to enter MacDonalds, Pizza Hut etc. (Greyhat) You mentioned there's a lucky draw so more people would eat at KFC but actually there's no such lucky draw (Greyhat) You give out the flyers to the people who are already inside KFC about to order (Fraud) You slip in the flyers into people's pocket without them knowing while they were in the cinema, toilet, gym etc (Fraud) A new flyer distributor was employed and you give out your flyers immediately after you see him give his flyers, without him or other people knowing (Fraud) Paid per Lead (You earn a commision when someone fills up a form that they're interested to eat at KFC) You give the form to people looking to eat. (White) You give the form to people about to enter MacDonalds, Pizza Hut etc (White) You're tired of giving out forms and decide to make videos promoting the forms instead (White) You employ more people to help you give out the forms at appropriate places (White or black, depending on how you do it) You stick your forms at appropriate places for people to fill themselves instead of giving it out (White) You give the form to everybody and everywhere ie cinema, toilet, gym etc (Blackhat, some companies don't like this) You mentioned there's a lucky draw so more people would fill up the form but actually there's no such lucky draw (Greyhat) You give the form to your family and friends and ask them to help you fill up the forms(Fraud) You fill up the forms yourself (Fraud) You fill up the forms yourself using machines you created (Fraud) You give out the forms to people about to enter a cinema, saying they have to fill up the form or else they can't enter the cinema (Fraud) Paid per click (You get a small commision when someone takes your flyers) You create a pin-board where people can take the flyers if they want (White) You promote the pin-board so that more people can have a look at the flyer (White) You ask your family and friends to help you spread the word about the pin-board (White) You promote your pin-board(s) everywhere. (Blackhat) You force someone to take the flyer when they visit the pin-board without them knowing (Fraud) You ask your family and friends to help you take the flyers (Fraud) You take the flyers yourself without anyone knowing (Fraud) Others (All white but "hard" work. But they pay the best) You set up a new restaurant selling KFC chickens at more expensive prices. People who buy don't know that they're actually KFC chickens. You name it TFC chickens. You manage to get in contact with Colonel Sanders and he gives you the best prices ever. You then sell the chicken cheaper than at the stores but you still make a profit. You yourself cook the KFC chickens for your customers and charge them slightly higher. KFC decided to sell off one of their stores and you help them look for a buyer. You set up a new restaurant claiming to sell authentic KFC chickens but they're actually fake. (Illegal) ======= P.S I'm not, in any way, associated with KFC.. JUst that I just had KFC for dinner and its still on my mind. Do not PM asking me for KFC flyers, I do not have them.. Basically, in my opinion, blackhat basically means spam, or using tools to spam, get to no 1 etc, make sure you are seen.. Fraud, on the other hand, is a totally different story altogether.. Good night.