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Blackhat IM beyond SEO...

Discussion in 'Black Hat SEO' started by ThopHayt, Oct 26, 2012.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    With these uncertain days for the world of SEO, I think it's a lot more important than every for us to spread out and learn as much about the entire world of IM as possible.

    Things such as: paid marketing, video marketing, inbound marketing, white paper, and SEM are going to need to be explored around here more freely if you want to look for new ways to reclaim the glory that recent updates have eaten.

    SEO is still extremely valuable, but as I've seen some vets here do, I am exploring the larger world of black hat IM in general. So if any of you have any thoughts on any of these expanded topics chime in. We need to discuss where there is money to be made in these other niches. Because, there SURELY has to be... and if we ignore these other streams we will be choosing to remain still while IM marches on.
     
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  2. Tangy

    Tangy Regular Member

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    SEO is just a method of generating traffic through search engines. Unfortunately, most "SEOs" use an all-eggs-in-google's-basket approach and never diversify their traffic outside of this.

    It's best to focus on bringing in traffic from every single angle you can, and that includes some of the stuff you've listed above. The bottom line is that they're all just traffic generation strategies; once you have the visitor you can sell them something, or encourage an ad click / conversion. Awfully hard to do any "internet marketing" without people to market to.
     
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  3. kideze

    kideze Elite Member

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    Other streams are more reliable then SEO because they are not "controlled" by the big boss Google
     
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  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Exactly, the one thing all SEO has in common these days is it's dependent upon Google's "good grace" and can mostly be taken away at any moment they feel like it. Seems foolish not to diversify....

    So to that end lets actually start talking about these ideas rather than keeping our heads in the sand like idiots. Lets bring "SEO" beyond Google and bring IM into this stale dying conversation I keep seeing pop up on the boards.
     
  5. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    In my lifetime I have lived through several end of the world's and several end of seo's. I think I will survive.
     
  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Thing is, I'm pretty sure you didn't survive by putting your head down and doing the same thing while the landscape changed. BHW needs to open up more threads about wider topics for bring in these new/different avenues of traffic. I can see the writing on the wall for the traditional bots and basting... they need to morph into the smaller piece of an intelligent strategy rather than be all these is. That's why so many of you are failing and then coming here to bitch. So lets talk about what we can DO.......
     
  7. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP Premium Member

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    Every source is controlled by someone. The best foolproof traffic methods are - a brand or a site with a newsletter.

    You can use any method to get people to sign up for something they want to read up weekly. After that, the more traffic you get, more people, but if the traffic stops, you still get the direct visits. Put that together with diversified traffic sources and you are safe for the next update(s). That backup traffic can at least buy you time to figure out what the update has affected and time to fix it too.
     
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  8. QualityContentWriter

    QualityContentWriter Junior Member

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    I remember New Years Eve 2000 (Y2K) a few of us snuck out and flipped the power off right at midnight. Oh the reactions...

    Anyways- yeah, internet marketing & SEO. Honestly, SEO is just part of internet marketing. And internet marketing is just part of marketing in general. It's understandable to specialize in a specific service (SEO) but it's not effective to act like it's everything that will make a business/website successful. When you utilize multiple sources of brand awareness/engagement then search engine ranking is less of a challenge nor is it difficult.

    But, if all you ever do is focus on SEO; then yes you should pursue additional options.
     
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  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Which have you used? I've been looking at a lot of white papers lately...
     
  10. QualityContentWriter

    QualityContentWriter Junior Member

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    Well, it depends on what your interests and strengths are. What do you currently do in the world of SEO? If you work with reporting, then use that and expand into other analytics. I can tell you what I do (fairly obvious I'm a writer), but SEO has always been only part of it and not 100%. Actually, I've taken to developing websites too, so now I can offer the full package (developing a website that is search engine optimized and full of quality content.) It's more valuable to clients, and more convenient, to get more for less. So maybe you can do more to offer improvements to underperforming websites, including but not limited to SEO.
     
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  11. Ghoast

    Ghoast Power Member

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    You can make an absolute fortune in PPC if you know what you're doing.. I'm talking $XXX,XXX per month.. of course the downsides are lots of testing and possibly losing $XX,XXX while you try and set it up to work successfully. I stopped PPC in 2010 and it was getting a little less profitable for me. Just recently I've been talking with a guy on here and he informs me that there is a ton of click fraud going on from competitors in PPC too - however if you crack it you will bank immensely - you're getting extremely targeted traffic to your offers.
     
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  12. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Yeah I think that knowing what you're doing in PPC can be a HUGE profit field IF you have the leverage to spend money/time finding where your sweet spot is. There are other methods/tools that help this though, I'm sure... which would be a good sub-topic to discuss here.
     
  13. QualityContentWriter

    QualityContentWriter Junior Member

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    Thanks for motivating me. I've thought about adding PPC to my menu of services, but I'd want to pass the darn test and get certified already. Been putting it off because I don't have time to study, but maybe I should. My particular strength would be in writing the ad copy, of course.
     
  14. wokaka

    wokaka Senior Member

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    video marketing and mobile apps are huge
     
  15. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Mobile apps... that is a REALLY interesting point you have. Are any of you advertising within them to success?