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Black hat without risking rep/brand image of company websites..?

Discussion in 'Black Hat SEO' started by lolx, Oct 12, 2010.

  1. lolx

    lolx Registered Member

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    Hi all

    Basically, im a webdesigner. I want to volunteer for the company I design for, to try and do some SEO for them.

    My experience in the past has been largely onsite optimisation, whilst I understand the concept of offsite, and have implemented a few more advanced things with offsite optimisation over the past few months using tools like SEnuke/market samurai and article spinners.

    But these activities were not for a company website - they were for websites I set up specifically for practice, some were amazon affiliate sites, some 'rentasite' type things.

    I was wondering, can anyone help a relatively new person in the field of SEO figure whether she can use blackhat techniques like the above for her company's website (which she does not want to harm the rep of, or get sandboxed, or damage the brand of with spammy articles relating directly to the company..) and if so which facets would be best for me to explore?

    Thing is, I would go all white hat, but the sites are about website design - probably the most covered, least likely share-able content on the net, which is gonna be very very hard to come up with anything that hasnt been written before, so I can't really just rely on natural hits and backlinks. I'm very limited with site copy -- I cannot alter this. Also, theres the time factor - Im using company time to do this so I don't want it to take 6 months or something.


    Any help or suggestions would be very very much appreciated, or links to resources/other threads etc.

    Thanks for reading :)
    Emma

    Thank
     
  2. ipopbb

    ipopbb Power Member

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    If it is somebody else's site then you should let them decide how much risk they are willing to accept. I would recommend having a discussion with the owner. Tell him/her that Google hates all SEO and given that fundamental truth then how gray are we willing to get for free traffic?

    A good SEO agent will understand the value and risks of all the practices. Even if you are totally white hat it is still worthwhile to understand what you are up against in the SERPs and what it will take to be competitive against it.

    The answer you are looking for isn't ours to give you... the tactics... those we have in spades.
     
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  3. jeffern

    jeffern Newbie

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    I would try having your company create some free Wordpress themes. Themes may or may not be a good way to promote your company, depending on exactly what type of design you do. But you include a permanent link in the theme pointing back to your site. If your themes are top quality, you will get lots of installs, each one giving you backlinks on every page.
     
  4. bezopravin

    bezopravin BANNED BANNED

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    Answer to your question : Get a domain. Build Tons of Backlinks to it and 301 Redirect it to your Company site after a Month.
     
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  5. J0kerz

    J0kerz Supreme Member

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    THAT might work actually...
     
  6. lolx

    lolx Registered Member

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    Some really great replies here thankyou very much, and I completely understand about the amount of risk being up to the company.

    This sounds like something I was thinking of, the domain would hold an autoblog, not a hugely spammy one -- it'd be pruned and moderated for bad posts and would all make sense to a reader. IT'd be a keyword domain. I'd build backlinks to it with things like Scrapebox and SENuke.

    Is this a good idea (the autoblog part)?


    I didn't think of 301'ing it to the company domain though -- in essence, is the idea to backlink to this domain so much that it climbs high in google rankings, then people click this as it's at the top, and get redirected to my company site?

    Would it not be better to keep the blog/site content there, and have a big click here button to go to the company site? (Not criticizing the idea at all, just questionning as I heard that someplace)

    Thanks so much for your advice so far people!! Really quite psyched now I have a little bit of help :)
     
  7. newss

    newss Junior Member

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    All of this would be covered in your contract with the client and should reduce or eliminate your liability. For the most part companies understand, that you are either purchasing links or building links to their sites and they are not going to be upset.

    Keep in mind that 99% of the links you are going to be creating are not going to be read by their customers and are never going to show up. Well written articles submitted to top high PR directories work well, bookmarking the site, adding it to article directories.

    Creating web 2.0 sites, and building links all are whitehat SEO techniques.
     
  8. lolx

    lolx Registered Member

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    Thanks newss. I was going to try these white hat techniques alongside, but I want to know im taking advantage of the things I know that arent so white hat as well. Is the idea I posted above, expanding on bezopravin's idea, a good one to try?

    Re contract: Not sure if i mentioned above; but i am just a webdesigner for this company. There is no SEO contract. But they have agreed to let me try out SEO things. I dont mind that, they wont sack me for anything SEO like, but I want to NOT get them sandboxed! That's all :)
     
  9. ButterflyCollector

    ButterflyCollector Jr. VIP Jr. VIP Premium Member

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    Why not create a seperate blog on a different domain that feeds traffic to your corporate site. Then use all your black hat techniques on the blog domain. That way if you get slapped or sandboxed by google it is only the blog domain that suffers
     
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  10. lolx

    lolx Registered Member

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    Thankyou this is what I've had recommended once before so I think i'll do that, is an autoblog a good idea? And am i getting it right that from this blog, I simply direct traffic by putting links to the company site there -- no redirecting?