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Bizarre loss of rankings...suspected keyword stuffing

Discussion in 'Black Hat SEO' started by aj1247, Oct 31, 2014.

  1. aj1247

    aj1247 Newbie

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    Hey guys, first post here. I'm working on a local business website that is 7 weeks old. It was ranking on page 11 days after launching the site. I claimed the Google Plus profile, and let it go about a week and it went to page 7. Over the course of the next 6 weeks I listed on a bunch of local directories...Superpages, Manta, Yelp, Facebook...etc. There are probably 40 or so of these listings with similar but unique descriptions, pictures, etc. with mostly nofollow links with the company name or urls. I also listed the site on 15 directly related to the niche and quality directories. Some of these links are followed but they are all the company name. I haven't used any anchor text other than the company name to this point. The site moved up to position #38 and #32 for both of my two main keywords before losings its rankings.

    The 2 targeted keywords are 3 words each. It is a 2 word company service that can end in "er" or "ing" and the town. I also targeted surrounding towns and the homepage was ranking well (page 7-8 for those also). I made a really minor update to the website (linked to a relevant/authority article) and have done this numerous times before the day before I lost rankings for the 2 main keywords. The homepage disappeared from the results for (company service) (main targeted town) but a subpages ranked at pages 11 and 12. The homepage continued to rank for (company service) (surrounding town) and about 8 or 9 other long tail keywords I was targeting.

    The exact match keywords are never used together in the body text although all three words are used throughout. One version of the company service had a keyword density of just of 4%. I have close to an exact match for one of the keywords in the H1 and an exact match for the other as the Page Title. I am thinking I tripped some sort of algorithimic filter from stuffing those 3 word keywords. No messages in WMT and I'm confident it isn't a linking issue. I didn't think it was a Google Dance as it doesn't really behave like others have described it.

    The company name has the service in it which made it more difficult with the density but am thinking of adding text to the homepage to dilute and go more longtail on the H1 and Title. Has anyone else experienced this? Any input would be appreciated!
     
  2. pshot

    pshot Newbie

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    id guess keyword density too high ...and the anchor text not diversified enough

    I know the feeling my offline business it is very difficult to not use the service performed in the text...because the service is the business..( did that make sense )

    plumbER/ING IN XYZ town ...........john the plumber does all types of plumbing in witchita
     
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  3. tony_d

    tony_d Elite Member

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    A dance is most likely.

    If not a dance, then it will be because of the crappy low-quality directory links. Ain't nobody got time for dat.
     
  4. aj1247

    aj1247 Newbie

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    That's what I'm up against. I changed the H1 and Title tags and am under 3% keyword density.

    If it is a keyword density filter, would you expect the rankings return within a few days or weeks from making the corrections?
     
  5. aj1247

    aj1247 Newbie

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    Do you see any value in listing a local business on websites like Yellowpages and Yelp? I see a high correlation in local brick and mortar business rankings related to the quanity of citations and reviews on such websites.

    I started on these sites because there's a lot of competitor websites but they are poorly designed and not well linked. I didn't want to blow my load right away because I didn't think I needed to.
     
  6. ScreamingMidget

    ScreamingMidget Power Member

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    There's people who say that any rank change due to things such as KD changes can sometimes be a matter of hours. My rankings have changed the following day in many cases, after I've added or changed the text.

    Be interesting to hear what others have to say though.
     
  7. Techxan

    Techxan Elite Member

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    Stop doing IM SEO and start reading about Local SEO.

    The variety in your business citations is killing you, and (at best) 40 is a fair start. Make your citations IDENTICAL.

    By Identical, I mean the same information even down to the names of the pictures you use.

    If you use (xxx) XXX-XXXX as the format for your phone, don't go making citations with xxx_xxx_xxxx or XXX XXX-XXXX. To a computer these are not a match.

    Don't go placing a variety of descriptions out there, it KILLS you. Citations do not have anything to do with keyword targeting in Local. The only things that matter is consistent information, and getting listed in the correct category (ies) on the site.

    Quit worrying about links, local business seldom build links.

    Yeah, you should probably just send all that to a copywriter and have them write copy for your homepage.

    Screw it, sending you a PM, add me to skype and I will take a look.
     
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  8. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Solid advice. You think maybe he dripped in his citations too fast too?

     
  9. Techxan

    Techxan Elite Member

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    Nope .

    Might help to check and see if they are actually indexed though.