Bing SEO & Ranking Factors - The 'Big Bing' Is The Biggest Opportunity In SEO Today

My guess is people who usually use Bing are the not so tech savvy type older folks (non offence) and those who frequently surf much at all.

The Bing'ers got a loooong way to even compare with Googles search results, although this rise 'if any' as matt is mentioning but temporary, they really had all the time in the world, the only way that I see it is now when people get really pissed off with "privacy and Google" then moves on.

You must be joking right, i am very tech savy and i can tell you that Bing has the better results for queries, where google often fail to even understand what i am searching for, Bing delivers, but i am bot going to change my SEO any time soon, as Bing doesn't have the traffic to make such drastic changes
 
The majority of the bing serps are ads.

And the issue is if you optimise for bing, you over optimise for google.

and when was the last time you used google? they have considerably more ads than bing and yahoo (it's very easy to find 2-3 word keywords where bing and yahoo don't show any ads but with google it's all about being a professional scroller if you want to avoid their ads).

Also, there's always a balance between bing and google and you don't need to over-optimise to rank on both search engines. One of my websites ranks equally on bing and google and it's not optimised for search engines at all.
 
Not sure why this is even being debated.

Bing at 6% is a drop in the bucket compared to Google at 60%... which will likely jump back up to 70+% after everyone gets their tech savy relatives to switch them back to Google.

Even right now, Google still has 10xs more traffic than bing.

More importantly, I have websites / videos ranking #1 on Bing (from pure GSA spam) and the traffic they get is preposterous. I have local sites ranking #1 that get like 1 click / month lol.

In fact, those same properties rank #1 on Yahoo and the traffic I get from >>>Yahoo doesn't seem any different.

I'm not saying you can't make money on Bing. I'm asking.... who in their right mind would target a SE that gets >>6% of overall searches?

Say it was a Saturday night @ 9pm. And you wanted to go out to find a cute girl to bring home. Naturally, you'd want to go to a place that had lots of attractive women. Now you could go to the gym or library ... which would be like using Bing cause noone would fucking be there OR you could go to every bar & club in your town = Google = much better chance of getting laid. :)
 
Very useful information. I'll keep these guidelines in mind while doing SEO.
 
Will surely start a new niche website aiming towards bing and yahoo and see if anything good comes out of this update.
 
This is a quality post and interesting stuff.

I knew that I should definitely begin optimising for Bing & yahoo.

However I was a little misguided believing you could use the same methods.

I'm guessing that as more people use it and competition from guys like ourselves grows they will have to make their algorithms much more sophisticated. Moving more towards Google type of thing.

Google was once an easy job to rank on all those years ago. And look at it now.

But for now. Let's have at it.

Definitely great source for driving new clients.

Im excited for what happens post big bing.
 
Not sure why this is even being debated.

Bing at 6% is a drop in the bucket compared to Google at 60%... which will likely jump back up to 70+% after everyone gets their tech savy relatives to switch them back to Google.

Even right now, Google still has 10xs more traffic than bing.

It's not just about the sheer volume of traffic though, it's about the quality and demographics.

One thing about Bing is that it performs really well in certain demographics. Think about it logically, Bing is the default setting on Explorer and Windows. What types of people wouldn't know any better? What types of people would think they're "Googling" stuff even though it's actually defaulted to Bing?

This is a huge demographic who'll buy everything from pension releases, greenhouses or solar panel feed in tariffs. They might read the Daily Mail or Express too.

Basically it's middle class baby boomers, my Dad's one of them, he "Googles" for stuff, except he's "Googling" with Bing. I'm 99% sure my mum does the same too!

This is a demographic with serious buying power. They own houses, sometimes a villa in the sun and take frequent holidays. They also like to buy a new car now and then plus they'll be first in line if there's a government backed scheme like the feed in tariff.

How do I know? Because I was mad into Bing all the way through the feed in tariff scheme. It was by far the most profitable traffic source which got me to thinking about it. It was one of the first "lightbulb" moments when I realised I knew something most affiliates didn't. Sadly Bing is a total arse about financial products and PPC because there's a huge market on there for insurance / pension stuff!

As much as I can't stand saying he's right - the OP kinda is in some ways.
 
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So a few months on after the change its interesting to see how the data looks now.

For more traffic from Yahoo has trippled since the announcement vs the months prior-

lIf2JLc


Not bad for doing nothing on my end - who doesn't like extra free traffic!
 
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