Bing Better Than Google For Advertisers

stealthisblog

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Hey. I just found this post on Google News (ironic, isn't it :P). Apparently a group mapped people's eye patterns when they visited Bing and Google for 4.5 seconds and came to the conclusion that people's eyes focus on the ads more in Bing than in Google. While this doesn't say much about the traffic, we can assume the traffic will still be of comparable quality to adwords since its already such a popular search engine. So give it a shot, it seems you will have a much better CTR with Bing :)

Heres the URL:

http://www.theregister.co.uk/2009/06/10/bing_google_eyeballs/

And heres where user's eyes focus when viewing the two search engines, straight from the story:

user_centrics_heat_maps.jpg
 
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