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Bing ads is asking for upcoming taxation charges on my account

Discussion in 'Pay Per Click' started by abhi007, Jun 26, 2017.

  1. abhi007

    abhi007 Jr. VIP Jr. VIP

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    I know there are a lot of Indians doing a lot of stuff on Bing ads promoting affiliate offers and what not. I got an email today from Bing basically saying this:

    As required by law, Bing Ads will begin charging Goods and Services Tax (GST) from 1 July 2017, or from the GST effective date announced by the Government. Please update or add your address (including state name), permanent account number (PAN), and GST identification number (GSTIN) to your account prior to 1 July 2017. This information is critical for invoice issuance and transaction reporting with the GST Network, and will be required to access your Bing Ads account in July.

    To add your address, PAN, and GSTIN to your account, sign into Bing Ads and follow these steps:
    1. Click the gear icon [​IMG] , and then click Accounts & Billing.
    2. In the Business Location and Tax Information section, click the pencil icon [​IMG].
    3. Enter your address, PAN, and GSTIN.
    4. Click Save.
    I do not have a registered business...is this mandatory for me to get a GSTIN number?
     
  2. maketingvn

    maketingvn BANNED BANNED

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    I do not see anything.
    You do not need to be too concerned
     
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  3. Harnur

    Harnur Registered Member

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    Neither do i, dude this is internet, you don't need to take things seriously, i have been using Bing ads with my father's credit card for years. I have given my fake address, fake number, fake email, fake everything...For years! And you're crying over a GSTIN number.
    No one's gonna check it, just use some else's number.
     
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  4. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Me not crying...you dont wanna mess with income tax guys..
     
  5. Harnur

    Harnur Registered Member

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    Nope this has nothing to do with income tax department, when you make payment to Google adwords/ Bing ads some portion(i guess 14%) is cut down as tax, so, after GST there might be some changes in this 14%(probably), due to changes in tax system, these people just want to reassure that you have the necessary documents (pan card, GSTIN etc), but this just a formality, they are not gonna personally check it, & it has nothing to do with tax department.
     
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  6. IAmNotLegend

    IAmNotLegend Jr. VIP Jr. VIP

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    The tax will be increased from 15% to 18%.

    In case you are paying in INR, the advertising platform will levy this tax indirectly i.e if you ran ads of 100 INR, then out of that 18 will be tax amount and 82 will be your actual ad spend.

    To avoid this you can either use accounts that are from location other than India or change your billing currency to USD.
     
  7. wpfolks

    wpfolks Junior Member

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    May be consult one CA.
     
  8. IAmNotLegend

    IAmNotLegend Jr. VIP Jr. VIP

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    We don't consult CA for service tax, or do we?
     
  9. wpfolks

    wpfolks Junior Member

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    We don't. May be a CA could help out in this matter. I am not sure.
     
  10. IAmNotLegend

    IAmNotLegend Jr. VIP Jr. VIP

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    This tax comes under service tax. So, advertising platform are already levying this from you when you pay for ads.