A poster on one of my threads made an interesting point about Bing Ads, and I thought I'd follow up on that topic to see if anyone is using it successfully at all. Code: http://www.blackhatworld.com/blackhat-seo/local-seo/759446-yelp-entry-ranks-higher-than-website.html#post7900217 According to this website, Bing has been growing significantly for the last seven years as a share of US search (from 9% to ~20% as of Jan, 2015), while Google has bounced around within low 60% range (Bing gained mostly from Yahoo, Ask, and AOL). Surprisingly (with all our concentration on Google), that places Bing at about 1/3 of Google - making it rather significant. Code: http://www.statista.com/statistics/267161/market-share-of-search-engines-in-the-united-states/ If there is someone successfully using this, what quirks or gotchas, in general, should we look for (vs ads for Google)? Is there an overlap effect (Google to Bing, or Bing to Google)? What about for Local SEO?