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Bing Ads for Local SEO - Worth it? Anyone having success at this?

Discussion in 'Local SEO' started by Avid Learner, May 17, 2015.

  1. Avid Learner

    Avid Learner Regular Member

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    A poster on one of my threads made an interesting point about Bing Ads, and I thought I'd follow up on that topic to see if anyone is using it successfully at all.
    Code:
    http://www.blackhatworld.com/blackhat-seo/local-seo/759446-yelp-entry-ranks-higher-than-website.html#post7900217
    According to this website, Bing has been growing significantly for the last seven years as a share of US search (from 9% to ~20% as of Jan, 2015), while Google has bounced around within low 60% range (Bing gained mostly from Yahoo, Ask, and AOL). Surprisingly (with all our concentration on Google), that places Bing at about 1/3 of Google - making it rather significant.
    Code:
    http://www.statista.com/statistics/267161/market-share-of-search-engines-in-the-united-states/
    If there is someone successfully using this, what quirks or gotchas, in general, should we look for (vs ads for Google)? Is there an overlap effect (Google to Bing, or Bing to Google)? What about for Local SEO?
     
    Last edited: May 17, 2015
  2. randybishop

    randybishop Elite Member

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    I have signed up for Bing ads for a local business recently.
    Not enough search volume to generate any clicks. On google
    totally different story, too many clicks and I exhaust my ad
    spend in less than a week. IMHO, bing ads is still too small
    for local search.
     
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  3. goodperson

    goodperson Elite Member

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    I used bing ads for a local business . Until now It's really good. I have more customers from bing source. You can combine bing and google to increase traffics to your site
     
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  4. Avid Learner

    Avid Learner Regular Member

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    What might you be doing differently with Bing ads that randybishop might not be for success on Local SEO?

    Perhaps local is a different animal and what works for Google might not do well on Bing?
     
  5. Serp_Pimp

    Serp_Pimp Junior Member

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    This is very true, there is just no traffic in Bing for local kw unless its a really high density populated city.
     
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  6. Gwenn

    Gwenn Registered Member

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    Google ads are a better choice than Bing Ads, because more number of people use that platform. Number of visits will be higher in Google, yet the conversion rates remain more or less the same. For instance, with 150 visits you will get 15 conversion on Google, and with 30 visits you can get 3 conversions in Bing platform.
     
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  7. randybishop

    randybishop Elite Member

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    You can get bing ad coupons really cheap on BHW forum and test.
    Just a suggestion.
     
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  8. Avid Learner

    Avid Learner Regular Member

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    So, besides volume, it is more of an ROI question. It will be positive when using the coupons. Thanks.
     
  9. blitziod

    blitziod Newbie

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    Does that not depend on your market and niche? I'm a local service provider (locksmith). My BEST customer is a 50 plus year old middle or upper middle class female. They can afford my service better. Also since I do automotive they tend to have nicer cars. Would they not also be more likely to have their phone search bing? I mean most of my people are using their Mobil to search and are in a hurry.
     
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  10. randybishop

    randybishop Elite Member

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    My customers tend to be younger, less affluent and use google.
    I cater to a younger demographic.

    Google = younger demographic
    bing = older demographic

    I don't have any studies to point to, but my experience with bing local search
    has been underwhelming.

    1) Bing local is loaded with spam sites
    2) Bing top results for local are not consistently local (national companies edge out smaller local companies)
    2) Bing has 15%-20% share of global search, local search of course being
    a smaller subset and bing gets 1%-5% local search (this is an estimate on my part).

     
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    Last edited: Jun 13, 2015
  11. Mikaelo

    Mikaelo Regular Member

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    Definitely depends on your industry/area and if there is enough search volume. I have seen Bing generate good organic clicks for a handful of local businesses.
     
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  12. goodgame

    goodgame Newbie

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    It did not work too well for an HVAC company I did it for but I am sure it could work depending on your niche and local searches for that keyword.
     
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  13. neu009

    neu009 Jr. VIP Jr. VIP

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    From experience Bing has just lower volume, but may also convert better for you. So why don't you combine both of them and see how it goes for you. Overall nothing to lose here may as well give it a try. Sure you would not mind 1-2 extra leads that you may not have gotten on Google. Good luck
     
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  14. strawswitch

    strawswitch Newbie

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    We've been getting some leads, but nowhere close to our daily spend.
     
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